For a while now the online Search and SEO community is buzzing about a growing trend that will probably take over the future search engines: Visual Search Engines.
Classic search engines are basically text-based inputs resulting in text-based outputs (search results). Recent years had shown us a slight evolution, the same text-based input but with varied results like video results and image results,
So what is a visual search engine?
A visual search engine uses images or videos as an input instead of a text-based input. The result will be still visual based but these type of technology will help people identify objects or visual concepts they have no words about or unable to put it into text-based inputs.
1. A real company that is moving toward a visual search engine of the future is Pinterest.
Pinterest realized that it has no chance in front of Google so they focused on offering something completely new and fixing problems a user may have in a totally new way: by offering visual based ideas, without the need of text or even words. Check out Pinterest Lens for more info on this technology Pineterst is using.
2. Google will try conquering this search niche with products like Google Goggles.
Do you think Google will be left behind and let Pinterest have all the glory? Never! Google Goggles is basically an app capable of reckoning images.
3. Bing will try getting into this too.
Check out this video about Bing Visual Search:
What do you think? Are visual search engines the logical next step in search engine evolution or is this bound to fail as plenty other promises trends announced over the years?
I personally am torn on this. On one hand, I believe search needs to evolve and will evolve constantly. On the other hand, I believe people will value simplicity in the end. If they'll manage to transform a visual search into a simple more easier task than to just type an input query, then yes, I believe visual search indeed has a future.