Do social media reviews impact business?

DarthHazard Level 1

July 15, 2017, 4:51 pm

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Do social media reviews impact business?

I know that a lot of people tend to go on social media sites like Facebook or Twitter to rant about any bad experiences they have with any companies. I very rarely see any posts get a lot of attention if it is positive and is praising a particular company. I know that a lot of companies have dedicated social media teams that ensure any disgruntled customers are compensated or are listened to. But can these social media reviews actually impact your business? If there is a negative review, do you think you will lose a lot of customers or do you think it will not affect the business too much?

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Scholarkin

Scholarkin

Yes, social media reviews have impact on a business. And yes, there are mostly positive reviews and negative ones as well.
One thing I have observed is that majority of people keep blind to negative reviews when they are already addicted to the kind of business been reviewed. People who may judge and decide whether to work or not to work with the company are the newsters. Negative reviews are usually not common, principally because they might be deleted by media operators or may lost in the ocean of positive reviews.

7 years ago

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Corzhens

Corzhens

When there is a product that I want to verify, I would go to social media and search for the reviews or feedback about a particular product. I would normally get a good idea of what the product really is and mostly they were fake. Right now I am researching on the product called Slen 30 which purportedly can reduce your waistline by at least 1 inch in just 30 minutes that you applied the gel. It is too good to be true hence I am motivated to research on the users of the said product.

6 years ago

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rage35

rage35

Any reviews whether it is posted on a website or in a social media networks has an impact to your business. Any views from the customers or the people who have been in your business really matters to those who have planned to choose your business. That's why even if the reviews are not true, companies will be very alarmed because it can damage their reputation to other people who has yet to know their business. Social media reviews really matters nowadays especially that most people are into social media networks.

7 years ago

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vinaya

vinaya

Users of social media are real people, therefore social media reviews are legitimate and have impact on businesses. I have noticed on interesting pattern, when you have even one negative review, it will adversely affect your business. There are dozens of positive reviews yet one negative review will influence people.

7 years ago

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giovanniiiii

giovanniiiii

I believe it does because people nowadays tend to believe what they see in social media right away. I have seen pictures posted on social media by some people regarding about unsanitary food preparation in a certain restaurant here. There are even videos that the food does have worms and another video that one dish has a caterpillar in it. Although it may be obvious as fake or these people might just be blatantly trying to give th restaurant a bad image, such posts on social media has a long term effect as these rumors or news spread right away because of the share feature.

7 years ago

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overcast

overcast

I know many hotels have got effect of social media. Some have thrived due to images posted from the hotels. I have found that some hotels have really poor reviews. And then this way many hotels have lost their reputation too. So it all comes down to how you are reacting with customers. I think that is one reason many hotels survive on reputation and training their waiters and keepers on how to deal with the customers. It's one skill for them for sure.

7 years ago

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arachnophobik

arachnophobik

Unfortunately, yes. A lot of people will believe social media, even if it's fake. That's the sad truth, I've seen a lot of people fall into the fake news just because of social media, despite the fact that it only takes a few seconds to google a certain topic if it's real or not. A lot of people who use social media fall into anecdotal testimonies, so yes the reviews can affect how much of an impact you can make.

7 years ago

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Joteque

Joteque

Yes, these social media reviews do have an impact on businesses and individuals as a whole. This is quite prevalent from the fact that businesses actually turn to these sources sometimes to assist in profiling their employees. And lets not forget the favorite Tweets of well known individuals that does cause some ripple effects on the stock markets, even if it may be short lived. There's a reason why more and more people are looking in the social media direction for business opportunities and fashion tips and food and health and electronics. The list goes on and on. This is a force to be reckoned with and more resoundingly, we still have not touched the mere boundaries of having such a convenient and ever increasing medium. Here people all over the world can connect with a world of people who share ideas and interact with each other on so many levels exposing many new ventures.

7 years ago

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airfightermax

airfightermax

Yes. Reviews publicly present on social media platforms could affect you tremendously. These are the first places people will see at your social media page!

If the company has a lot of negative reviews on your page they will see how much you don't care about it. And that's a lot of potential customers driven away. If the company has a lot of good reviews, customers will see the company as very trustworthy and will gladly buy products and services from said company. This is the reason why companies have PR in the first place.

7 years ago

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Meg24

Meg24

Yes, they certainly have an impact. One of the first places a person will check your business in is a social media platform. Reviews on a social media are mostly from people that have used your service or attended your business. So people will read and listen to whatever it's being said there.

7 years ago

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wallet

wallet

Hi, Darth, I do think that social media reviews have a huge impact on a business. People are also more influenced by reviews and social media when they want to buy products that are more expensive or rare. What do we do when we want to buy something, we check online...what do we do when we want any information about a product we check online.
We are influenced by reviews (positive or negative) that make us use that business or not.

7 years ago

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fishmonk

fishmonk

Social media reviews does impact service oriented businesses as well as consumer goods manufacturers. However, there is a certain control by businesses as they control their own social media pages and accounts and delete bad reviews and feedbacks. However, reviews on third party sites tend to sway customers more as more 'truthful' reviews are available.

7 years ago

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ajlancer

ajlancer

Hi there,
You must ask a nice question. Review system always make any business more purify and honest. I always support any review system to explain client experience on particular product and service. Nowadays it is more easy to understand due to Facebook or google. Almost every company using social page to promote their product and service. And they use review button too. Which really good to understand the experience of previous client about product and service. If user experience good, he will leave good comment which will impact positively to any company business or if user experience bad for their product and service, he will rate bad comments. So, review system should impact both way for any business. You may see all online base business are now use rating or review system to get experience of related client or customer, which really effect for any business for get further client.

Regards by Ajlancer

7 years ago

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goldlady

goldlady

I think it does! Infuencers are becoming the queens and kings of the social media marketing because they can generate significant views on the content they produce about products and/or services.

7 years ago

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iamawriter

iamawriter

A one time personal experience is the best to judge a product. Having said that reviews do impact the viewer atleast it has in my case. I do read reviews before deciding on buying a product online. Why would anyone give a bad report if they are happy with what they have bought>

7 years ago

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Kayla1670

Kayla1670

Yes, it does and it will either ruin your business or help you build an empire. Reviews come from real people and real customers, YOUR real customers. If they love it they will give you a good review and if they hat it then well, it sucks for you but it could help you fix your mistake. When people give you good reviews it will attract even more people that means more stacks.

7 years ago

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augusta

augusta

it does mightily.A lot of persons look at a products, brands or services reviews before buying such stuff, so if the reviews are on the positives it definitely means more sales and in turn good profit margin.

To have customers buying or purchasing more of one offer.The reviews must be positive ones

7 years ago

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friendsforever

friendsforever

When people give you good reviews it will attract even more people that means more stacks. When people give you good reviews it will attract even more people that means more stacks. Social media reviews does impact service oriented businesses as well as consumer goods manufacturers. social media reviews have impact on a business. And yes, there are mostly positive reviews and negative ones as well.

7 years ago

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Krisleen

Krisleen

Social media has a big impact on business. Mobility is the trend of business today so a lot of people start their business online. The reviews and comments help you decide if you will buy from that seller, especially if you don't know that person. You will definitely assess the seller thru reviews and comments. It will help you determine a legit seller. I personally do that for a background check in order to avoid poor services, poor quality products, especially scams. This can prevent you from wasting time and money. I usually look for fashion items to buy from Facebook sellers. I found a very accommodating legit seller who sells items with nice quality with he help of comments and reviews.

7 years ago

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Pixie06

Pixie06

Negative reviews will definitely have an adverse effect on your business. I personally check customer reviews before purchasing any product. I normally buy a product only if there are many positive reviews.
I always strive to provide an outstanding service to my customers. If ever I receive a complaint I try to resolve it in a timely manner. If a customer feels valued then he will keep doing business with you.

7 years ago

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Barida

Barida

One thing that I've come to realize is that the loss of one customer on the business that you do is not the end of anything as long as the companies marketing strategies are going to plan. However, if the rant is genuine and one that needs assistance, I think such should be given.

7 years ago

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itommy

itommy

Obviously every reviews will impact your business if you get bad reviews, your business can be affected and no one will want to buy your products or services if they read bad reviews about your company.

So to give good reviews, you need to build your brand with quality services to your customers.

7 years ago

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Corzhens

Corzhens

In fairness to my Facebook friends, what I see about reviews of business establishments or products is a mix of positive and negative. Just yesterday, there was this post of one friend that says not to patronize a certain airline because of the bad service as enumerated in the litany. Another is about a restaurant having a promo. I’m not saying that I will not ride that plane or I will eat in that restaurant now but those reviews have an effect on my mind that in future I may remember them.

6 years ago

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