Beginners guide to picking the perfect domain name
When it comes to picking out the right domain, you have to remember that it will be the name of your website until you want to change it, if that ever happens. A good domain can easily branded and you can become a viral sensation, but you need to know what to look for prior to purchasing what you think is the best domain for your new venture.
It's extremely easy to purchase a domain name with all the registrars out there, but they don't give you a guide that shows you how to determine the value of what you want to purchase. They won't tell you that a 96 character domain name is a bad choice for your newest business idea because they make money when you purchase. They want to make a sale and if they tell you it's a bad idea to buy a specific domain, they won't make as much money lol.
Because of all that, I've put together a quick guide that will help you in deciding if your great domain idea is actually worth purchasing or if you should keep moving and find something that will actually be good for you.
Easy to remember – When a domain is easy to remember you will get people typing it directly into the search bar and not trying to find you through Google. This will not only increase your direct traffic but it will increase your social shares since people won't have a difficult time remembering how to spell your websites name aka your domain name.
The Spelling - Make the domain name easy to spell, to do this you will need to avoid words in your language that are difficult to spell. If your domain has multiple words in it, try to make the beginning and ending of each word have different letters. You'll also want to avoid words that can be spelled multiple ways like your/you're and tier/tear. A good example of a bad domain using these factors would be tierrevenent.com
The fact that there are multiple ways to spell "tier" will make it more difficult for people to talk about your website. Also, the word "revenent" can easily be misspelled and that means people aren't finding you right away. Combining both of these factors means you could really be losing a lot of traffic
Add Your Main Keyword - Now this isn't a huge factor anymore when it comes to rankings, but it will help people remember what your website is about. Some people will say that you should purchase both a hyphenated domain and one that does not have hyphens just so you could redirect traffic traffic to the hyphenated one. I say to purchase both and redirect the hyphenated one to the one without a hyphen. People don't want to type in hyphens and I know that I hate them in all of my domains because I instantly think "Oh, they are a knock off website trying to take over a main website" which is never a good thing lol.
Short and Sweet - Keep your domain as short as possible but easy to remember at the same time. Having a domain like jskalskd.com won't work well even if you have a million dollar design. People want to type in actual words so use them! Make the domain have 2 words, 1 is best but it's unlikely you'll get it. People love a short and sweet domain because it rolls off the toungue easier. Not only will a short and sweet domain be easier to say but it will benefit you when you run a PPC campaign because you'll be able to jam more info into the display URL
Watch Your Words - If you have multiple words in your desired domain, make sure they don't spell something that has a different meaning. An example of this would be how the business IT Scrap wants a domain and it turns out to be itscrap.com which people will read "It's Crap" lol. Another bad domain would be for the company Who Represents and their domain is whorepresents.com which also reads "Whore Represents". Do you see where I'm going with this? Lol
You need to be careful when you are picking out a domain name. Take a few days to go through a list of your keywords and list everything that is available. Then go through those domains and filter out any that you just aren't in love with. After this you can then go to your friends and ask what they think is the best domain for your new website and get an idea of what an outisde source thinks since you're likely going to be biased. Follow what I said above and you should be good to go with a great domain in a short amount of time