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Using facebook, twitter, Google+ and other social platforms to increase your sales.
When it comes to online marketing, we all need to post to social media in order to have the full package. Sure you can set up a great campaign using just content and backlinks, but isn't that all you need? Well not in todays SEO world, you will need to do everything possible in order to rank your website and make some sales. Of course you'll need to do all of this within reason because you won't want to build 1,000,000 backlinks every day and have 1,000 new content pages on your website which are all just spun from rehashed material
When running a proper SEO and marketing campaign you'll need to still stay within the requirements set by Google and the other search engines. This isn't a difficult thing to do if you're just posting a few times a day for your own website in terms of backlinks and social media posts, but if you pay anyone you can to do the posts, you will likely get a swift kick in the butt.
Posting On Social Media Platforms
When you're writing content for all of your social media platforms, try to make it unique to the platform so that each person following you will feel some love. Of course you can write out a long post and use something like HootSuite to push it out everywhere, but will it hit your following the same on each platform? Probably not. Facebook wants to know about what's new and improved while getting discounts, twitter wants a short snippet of an update and Google plus.... Well we're never sure what Google plus wants because not many people really use it lol.
Take the time to write up unique posts for every platform and schedule them out a few weeks or months if you'd like. If you're more of the type that likes to log in every day and post, then that's cool too! When you're posting be sure to not always link back to your website, if you do then people will just see your pages as an advertising outlet and they will unfollow you. You want to keep as many people on your list as possible, so be sure to post general content about your niche that will keep people coming in to like, comment and share.
Getting Likes, Comments, Shares, Favorites, Retweets, etc.
When it comes to social media marketing and SEO, some of your best friends are these comments, likes, shares, favorites, retweets, and any other metric from the specific platform you're on. This is because Google wants to see your pages active by real people who love what you're about. The more "popular" you are seen in the eyes of the search engines, the better you will rank over time.
A way to increase your social media actions is to encourage it. You can encourage people to like or follow in order to be entered into a drawing for whatever you want to give away. Not only will this increase your following but it will show you're more popular than your competition and hopefully you will outrank them in the SERPs
Increasing your sales
When people get active on social media their main goal is to build a huge following and generate sales. Sometimes people don't even know that they're doing something for their SEO since they aren't in the same industry as us
Increasing your sales via social media is sometimes difficult because it takes a good amount of time to build your following. If you're constantly on your social media profiles posting all the time it could actually go against you. You could be flooding your followers pages with your posts and they then unfollow you Try to just post once a day or a few times a week and you'll notice a bigger following. Unless you're on Instagram, there you can post 100 times a day and see a bigger benefit than posting once or twice lol.
I've seen plenty of garbage looking websites make a great deal of money just because their social media marketing is on point and they funnel traffic to specific items on their pages. They will use their facebook page as a sort of support system since they can just answer any question via the messenger and people love that.
You will always need to be on social media in todays world in order to have everything going your way in terms of SEO. You can pay people to do posts for you, but that's not always what it takes in order to be successful. Manage your own profiles and you can increase your rankings over time as well as your sales directly from the platforms
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