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Why selling something online is better than selling at a trade show
Selling something online is now becoming the better way of making sales compared to selling at a trade show. Don't get me wrong, trade shows are a great way to make money with your own products, but they're limited compared to online sales. I've actually done both and I much more prefer selling online for a few simple reasons.Why selling online is better than trade shows
1) Broader Reach
When you're selling online you definitely have a broader reach to your potential customer since most people at trade shows are from a 20 to 30 mile radius from where it's being held. When you're selling online you can target your area, but the beauty of selling online is that you can target the entire world if you want. How many trade shows do you think you'd have to go to in order to get your product in front of the entire world?
Having your items online lets people come to you and make a purchase from the comfort of their own home. Online sales are on the rise for the last 10 years and show no signs of slowing down, so get your items online and you may not have to go to trade shows anymore
Selling online is much more streamlined and easier to do since you don't have to travel at all. You can sit at home while setting up your website and adding images of your products. You can set everything up once and let it run unlike a trade show where you have to drive all of your tables and product to the location, set it up and handle sales for the time the show is going on then break everything down and go home. When the trade show is over you are technically done working for the day, which is what I'll go over next
3) Always Selling
Since you have a website up and running you'll technically always be selling your products. You could be sleeping and make a sale at 4am from someone who can't fall asleep due to the fact they have some product like yours running through their head. They open up their phone and make a purchase from you and when you wake up you have $XX.XX in your bank account. You then ship out your item or do the work that was agreed upon and everyone is happy
If you set up your website well then you can even get upsales without having to talk to anyone, which is what we're all targeting, more money
Think of your website as a business card, make it look nice and have the content written in a way that will convince people to sign up and you won't have to talk to anyone. And this is where #4 comes into play
4) No face to face
If you're like me, you're not the best at selling something when you're face to face with someone lol. I've been to a few trade shows and after the first one I realized that my role was to help with the set up and break down of everything and the transportation. I can type up a storm and make everything convincing, but talking to people who aren't interested yet in what I have is tough for me. Now if someone wants to talk about signing up for my SEO services I can talk for days, but that's not too often since my websites are set up with detailed Q&A's just to prevent me from having to talk on the phone lmao
Selling online, if you set it up right, will allow you to not have to talk to your clients. Now you'll have to talk to some of them because there are a few out there that want to have a conversation prior to making a purchase, but that's ok. The bright side of this is that you can use the conversation as more content to your Q&A in order to avoid more phone calls in the future
When it comes to advertising, it's tougher to purchase billboard and TV ads since they are always much more expensive. One billboard company I talked to in the past wanted $8,000 for a year of advertising and it wasn't even on a highway. The problem with billboard advertising is that people are becoming blind to them similar to how they don't see banners on websites even without ad blockers.
Advertising online is pretty easy since there are platforms like Adwords and Bing Ads that allow you to set up an ad once and let it run for however long you want. You can literally set it and forget it, but I don't recommend that because you always want to monitor your ad just in case you're spending too much money.
I prefer to sell online because I can sit at home and make more money, but there are people who don't want to sell online and would rather go to trade shows. I can set up a website for a single product in one day and have all the advertising platforms up and running that night, but at a trade show you're set to specific times to set up and sell
It's really up to you which you prefer, you can actually do both if you want
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