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How to become SEO specialist?

#Seo #Specialist #Courses SEO
March 24, 2017
Livache90 Author Level 1

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Hi,

A friend of mine, web designer, says that most customers do not understand what SEO's, and they want result immediately. There are specialized courses in SEO? Offering a title that sounds good (SEO Engineer or something), and possibly a degree? (I guess if you have a degree or something, it would be easier to convince "the boss overnight").
Thanks !
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Comments 5

Cristian
Well, no, not really. There are a lot of courses on the web you can try, some of them are free and some of them are paid (go on udemy) but otherwise I never found a credible source that is known by everyone in this industry to offer SEO certificates of some kind.
SEO isn't an exact science. You simply can't measure it. You can be a very good SEO in theory but disastrous in practice, SEO involves a lot of separate skills, like research, content writing, technical SEO skills and strategy building. Few SEOs can do them all, this is why in the future SEO will have a couple different branches of specialization.

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Shortie861
There really is no easy way to become an SEO specialist, I have been learning about SEO for quite a few years now and still I find that there is so much I do not already know and that is from self teaching. Doing courses is always a good idea as that way you have the ability to learn from someone who is already a specialist and also speak to them face to face when you are struggling.

It is good to have a degree or something in SEO and being able to go around with a title, with something like that people are more willing to take you on and believe what you have to offer over you just saying you know SEO.

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OptimismSEO
Hello,

There are no formal qualifications required to become an Search Engine Optimization specialist based on my knowledge.

You must have and need to know the very basics objectives?:
  • a genuine interest in SEO and/or digital marketing;
  • interactions on various social media platforms;
  • a commitment to keeping your technical skills and knowledge up to date;
  • a good understanding of search engines;
  • an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns;
  • understand what customers want, where they search and why they purchase something online;
  • a good understanding of the wider marketing context;
  • excellent communication skills to educate, inform, manipulate and mediate;
  • some experience and knowledge of webhosting.

In my opinion, all you need is the right skills.

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Corzhens
In the evening news sometime ago, I had seen the interview with 2 supposed-to-be SEO specialists here. They said that SEO is a growing industry and SEO specialists are needed for that purpose. But I’d say for now, an SEO specialist is self-proclaimed to mean there is not certification of sorts. But in fairness to those SEO specialists, they know what they are doing and I guess they are technically armed with knowledge. And for me to become an SEO specialist, it will take a lot of effort to understand the gamut of SEO methods.

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