Since Google Penguin 4.0 update came out on 23 of September 2016 it basically helped the SEO world rise in credibility in the eyes of potential clients, digital agencies all over the world can profit from this update if they learn to push the right signals.
Some of the reasons this SEO update means much more than other Google updates that happened in the past:
Penguin 4.0 aligns SEO to be in a direct relationship with real problems in online marketing
Penguin 4.0 can target very specific data, instead of flagging whole websites as "spam" it now only targets specific pages that have a spam activity score
The negative aspects of SEO are finally seen as separate, in the past SEO has a real stigma of "cheating" the ranks
The update of Penguin 4.0 happens in real time
Do you think the new update helps SEOs overall or this is just another inconvenience SEOs must learn to find shortcuts for?