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Setting up websites with the only intention of selling ad space.
Now I'm sure a lot of us have read something like this one time or another, but I'm going to still talk about it
Recently I've been going over a few passive ways to make money online and this one came to mind because it's an oldie but goodie and works in EVERY niche
You can set up one, two or 10+ websites in the same niche with the sole intention of pulling in traffic and then selling ad space on them to companies who are looking to gain leads which will convert into clients. Normally you'll want to stick with niches where the company can pay you a good amount per ad on each website, or if you bundle the sites into one big ad and sell it for a higher price. Targeting niches that can pay you a decent amount per month, $500+ a month, will lessen your work load since you won't have to add multiple advertisements to the website and you can just load up one or two banners from the main advertiser
You can even do a multisite type thing through wordpress and run all the sites through one dashboard
Select a niche, break down the biggest keywords for that niche, then target each of them with different websites.
I'll use SEO as an example
- Online Marketing
- Lead Generation
I would then set up a website dedicated to these 5 keywords above and try to get them ranked. These are just a few, and they're extremely difficult to rank for, but just imagine what the advertisers would pay you if you had all your websites ranked for these keywords ;)
You'll want to geo target if you do something like this because that will yield quicker results. You can get the websites ranked quicker than difficult niches since the competition will be much lower than trying to go for a global type keyword.
I've done this with the dentist niche and pulled in a few advertisers paying me $500+ a month for just a banner on my pages
I had the traffic statistics through google analytics to back up my claims that they would get more clients through their doors with an ad on my website(s)
You'll want to pitch a bundle ad placement at a slightly lower price in order to just deal with one advertiser across all of your websites, this increases client satisfaction because they'll get more traffic and you'll only have to deal with one person buying the spots
If you've done this in the past, let me know what your results were. I had fun doing it but haven't had time to give my websites the proper TLC they deserve so the traffic dropped off and I lost my few clients :'( I may just hire someone to post content on these websites weekly and do some off page optimization in order to stay on top