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Webmasters: How do you make inactive members active again?



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Webmasters: How do you make inactive members active again?

Webmasters: How do you make inactive members active again?


You will eventually run into a problem, your website members will become inactive after a certain time period. What do you do as a webmaster to make your inactive members want to come back? Do you offer specials, or promotions? Do you beg them to come back via email? Do you offer them the world to visit the site, and see if they would like to login again? Is your method very creative or just a simple email?

So what is it exactly that you do to ensure those inactive members come back? You can not run a dead website, that'll be boring!

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idealmike

You could run a competition! They usually keep people coming back especially if it's one that's ongoing and they want to see who's winning and the like. You could post the current stats of that competition, show who's leading and the like which motivates them. But it would all depend on what type of site/blog you're running. But it's probably something you can do still. You'll need to post about it first, drum up some interest, you could even get them to share it on to share it on which would attract more visitors to your site/blog. And set some terms like they must be subscribed to your newsletter to enter the competition at the minimum. That would get you a few subs too. But you'd have to think about what sort of competition to run, it would have to be something all your readers could do, and you'd have to maintain it too. But a lot of sites run competitions on their sites/blogs for this reason, to keep people coming back. Have you ever thought of that? Webmasters: How do you make inactive members active again?




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Everett

That is a good idea, but what about those that will just keep coming back for the contests only? I don't want the site to be known just for contests alone. How would one go about rectifying that situation? Also, what if the website doesn't really have a basis for contests? And if the members wouldn't like to participate in a contest what exactly what be needed to encourage them to come back?

I do know that often at times I receive emails from website that say my account is inactive, and is pending deletion that makes me go to the site and log in, but I don't do anything. How do you recover those old members, and make sure they are active? Any other tips and/or tricks?




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Lynne

I have run loads of competitions when my website was a baby store and the moms chomped at the bit for the competitions I ran. I couldn't see much of a difference in sales or engagement though.

I think the key is to keep with generating useful and valuable content. Sending newsletters is a good idea...

You said if you get an email saying your account is pending deletion you log on just to keep it from being deleted but you don't do anything else... so what exactly would the value be in "active" users that are in fact not active?

I would prefer it if all my active users were in fact active on my website Webmasters: How do you make inactive members active again?




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Everett

so what exactly would the value be in "active" users that are in fact not active?


Really no value, just the thought of your account being deleted can trigger responsiveness. I mean, would you want your marketplace account deleted for inactivity if you didn't log in? I wouldn't! Thankfully this is not how the marketplace functions. lol.

I always try and log into websites if they have a function to delete accounts for inactivity. And thank you for your experience with the contests. I wouldn't tend to think they would actually work, and it'll be quite hard to run a contest on a site that was strictly business.. like my php site.




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Corzhens

I sometimes receive emails from forums that I don’t go to anymore. It is about a promo or news of the site regarding the number of members and the number of posts or perhaps the ranking that it is presently getting. Those emails wouldn’t matter much but sometimes they get my attention and I check on the site. The greatest magnet to go back to a site is the benefit that the user can get like promotions.




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