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How much content should you have in place before you buy Facebook Likes?
If your site/fanpage doesn't have many likes, then you need to buy facebook likes. Those will help you to boast your fanpage/site. After that you have to share something useful, so that visitors don't think you bought likes
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I am not really against buying likes but my take on the issue is when you create a Facebook Page, you should already have a plan on how to get the followers and the likes. We all know that most likes that are for sale comes from bots and it’s not legitimate. If you will promote your Facebook Page manually by posting about it on your timeline and also tweeting it then you can probably get more likes. But don’t forget that your posts on your Facebook Page should be relevant to the theme and interesting too.