How does Google define Whitehat SEO?

After recent search engine algorithm updates, some cynics have claimed that Google is against ALL types of SEO. But, this quote from Google's official webmaster blog shows they approve of WhiteHat SEO methods. Look how Google defines Whitehat SEO.

“White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines.

Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.

source: http://googlewebmastercentral.blog...igh-quality.html

How can you apply this 'official' Google sanctioned version of Whitehat SEO to your site?