Anchor text

jaysh4922 Level 1

March 4, 2015, 1:07 am

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What is the purpose of anchor text for SEO and ranking?

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anirban09P

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you're linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through html code. Anchor texts are one of the many signals search engines use to determine the topic of a web page, and can direct to an internal or external web page.

12 years ago

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chetaseo

Also apart from the above input, anchor text is also something that relates to what the real link is all about. it gives the viewer a glimpse of what to expect when he clicks on the link acting as an anchor.

12 years ago

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patco444

It helps you get a better SERP for a specific keyword. This is a good way to mention it a few more times. Just don't overdo this! ;)

12 years ago

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chetaseo

patco444, you are rght to a greater extent, its just like it is better to be a master of one that a jack of all trades.

12 years ago

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