Should SEO stand for search experience optimization?

Beverly Level X³

December 9, 2012, 1:35 am

10

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Matt Cutts contemplates the notion that SEO should be renamed to mean search experience.

Please watch and comment about what you think of the idea of optimizing the page not for search engines but for the end user as he suggested with the term, 'search experience optimization'.

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Jolie

Jolie

If people would just blog their hearts out and stop worrying about SEO, they would rank well in Google and get traffic. If you write well, then do what you do best and let Google take care of the rest.

14 years ago

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Beverly

Beverly

I think seo also stands for search experience optimization because seo is also related to search experience. but generally seo stands for search engine optimization.

I think he was trying to impress upon the viewer how it's important to keep the end user of the site in mind when creating content and not just focus so much on search engine algorithms. Just think of what the site visitor (and not the search engines) want to see and you're likely to rank well.

14 years ago

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robertman11

robertman11

I suppose it makes sense but it does sound funny.

14 years ago

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johnmith

johnmith

SEO stands on 'Search Engine Optimization'...but its actually done through by Search Experience Optimization...Its right to consider..

14 years ago

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beingatulk

beingatulk

Right, SEO is used to make the search results better for a good search experience.

14 years ago

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Beverly

Beverly

I suppose it makes sense but it does sound funny.

If you're optimizing for your site user, by providing the highest quality content, that would be considered Whitehat SEO. Isn't that better than trying to trick the search engines with a lousy site that does your site visitor no good?

14 years ago

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mastermind1212

mastermind1212

SEO can be used to say Search Experience Optimization.

14 years ago

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Beverly

Beverly

SEO can be used to say Search Experience Optimization.

In what ways would you enhance the site user's experience? For instance, what content would you include on site to make their stay on your site more productive?

14 years ago

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BatishTechnolog

BatishTechnolog

Include present information in varity of forum -images, video clips

David

14 years ago

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Beverly

Beverly

Include present information in varity of forum -images, video clips

David

Anytime you can personalize your website or blog to provide a better experience for site users, you will likely get repeat visitors as well as higher search engine position.

14 years ago

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