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Body Art QR Codes as Advertising

  • Hunter Level 1
    • 4

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    Body Art QR Codes as Advertising

    A few months ago, Federico Bosch, a creative at Leo Burnett, Iberia, got a tattoo of a QR code on his arm. Now, that QR code is up for sale as a media buy, through an auction on eBay. The winner of the first auction gets to use the QR code as a gateway to any kind of content they want, for a month. Is this something you would try for advertising your business?

    # Marketing & Monetization
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    Beverly

    Beverly

    I'm assuming his tattoo is temporary. How does the winning company capitalize on the QR code? Is it integrated into some type of print or online ad?
    11 years ago

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    tangee

    tangee

    If it was perm. then I would have to say no way. Temporary might work ok though depending on the situation.
    10 years ago

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    ralph101

    ralph101

    I would have to say that temporary tattoos of your business logo to pass out would be wise. I would not brand myself with the logo and have it be permnament.
    10 years ago

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    twilight

    twilight

    Temporary tattoos are a great way to advertise. I rather like this idea a lot.
    10 years ago

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