Install a lead capture device on the Adwords landing page, so you can get the email address of the visitor. That way you can contact them later on.Install a lead capture device on the Adwords landing page, so you can get the email address of the visitor. That way you can contact them later on.
Send the person to your Facebook page and ask for a LIKE, that way you will be able to send them updates through their Facebook feed.Send the person to your Facebook page and ask for a LIKE, that way you will be able to send them updates through their Facebook feed.
Make sure the content of the page reflects what's being advertised in your Adwords. That way the person clicking on the ad finds what they are looking for. So for instance, if your Adwords is for cat care products, don't just send them to a generic homepage, send the visitor to an actual page of cat care tips or cat care products that relate specifically to a pet ailment discussed in your advertisement.Make sure the content of the page reflects what's being advertised in your Adwords. That way the person clicking on the ad finds what they are looking for. So for instance, if your Adwords is for cat care products, don't just send them to a generic homepage, send the visitor to an actual page of cat care tips or cat care products that relate specifically to a pet ailment discussed in your advertisement.
Gjeloise
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