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Service Pricing Tips!
So I thought I would post a quick list of tips you could keep in mind while you are setting the price(s) on your service(s). Please have a read at them and they might help you get more sales and make bigger purchases.
Don't Price To High!
We all want to make the most cash from each sale as possible, but you will earn a lot more from setting your price not so high, but making more sales, than having a high price, and only making a few.. You don't want to price yourself out of contention from the start. Have a look on the Marketplace and find out what other similar services are listed at.. You can price your gig at roughly the same or a little less if you want to stand out from all the rest, Remember: Your gig will be at the bottom of the Ratings, Bookmarks, etc.. filters, but for just $1 less, you could be above all them in the Price filter.
Setting Your Gig Extra Prices!
What you want your service Extra to make your buyer think is "If I don't buy this Extra here now, I wont get it for this price anywhere else!". Lets say your gig is 6000 Backlinks For $10, then there is no point adding an Extra for "Add Another 6000 Backlinks for $10" or even "Another 3000 for $5" because they will most likely just think to themselves "Well, its the same price, so if I like it, I can also just order again as normal, no need to buy the Extra just now.". You should always be giving a deal with your Extras to greatly increase the sales of them. Make it "Add Another 6000 Backlinks for $7 / $8" and then this way, if the buyer doesn't buy the Extra, its not available anywhere else, this making them a lot more likely to add the Extra to the order.
Using Sales To Get More Views!
For just adding a $1 Sale on your service, you can have it listed in more places and also higher up in more filters. I am not too sure if the "On Sale" category is still here on the SEO Clerks Marketplace, but by just having your gig on sale, it will be listed in all the other "On Sale" pages around the net, Where? Almost every SEO Clerks member with an Affiliate Store has an area it for On Sale Services, by listing your gig on SEO Clerks, it actually gets listed on a whole loads of other websites and sales can come from them too. The higher discount with your Sale Price is the higher it will be listed in the Price, etc.. filters, but try to always have at least a $1 sale on your services as much as possible.
Remember The 20% Fee!
When you are setting the price of your service, keep in mind that you will only get 80% of that, as SEO Clerks gets 20% (10% if an affiliate is attached getting 10%)
. If you are charging $10, you will only get $8, so if your wanting to actually get $10, you will have to price your gig a bit higher. This is something that can't be avoided, but also something we (well, I) accept as a small price for such a top marketplace website. That said, you can read more about SEO Clerks wanting to give you 100% earnings from your own clients Here
I just wrote these straight up without too much thought, please feel free to reply below with more tips for sellers and also adding to the ones I wrote. So what are some tips you have on how to best judge what you should set the price / cost of your service?