The Internet has revolutionized the world of marketing. Digital marketing has soared in popularity over the last 20 years. and that trend is growing every day.
Digital marketing encompasses many marketing tactics and technologies, all designed to reach new customers online. Modern marketers understand the importance of nurturing customers as they move through the sales funnel.
If you're making the move toward digital marketing or hoping to up your marketing game, it's important to understand the various types of digital marketing. You'll want to choose strategies that help your business stand out in an already crowded online landscape.
Here's a look at some common types of digital marketing that may be right for your business.
Search Engine Optimization (SEO)
SEO has been around for over a decade, and it's more important now than ever before. The goal is for your business to rank at the top of search engine listings like Google or Bing.
People are in a hurry, and most won't scroll through more than two pages of online search results. If you're not there, you're losing business.
Good SEO isn't a quick fix. It's a long-term process and investment. And SEO can be a little daunting for the average business owner.
That's why enlisting the help of a marketing expert can help you take your SEO results to the next level.
Pay-per-click relates to paid advertising and promoted search engine results. This type of advertisement is short-term. It ends when you stop paying for it.
The goal of PPC is to increase search traffic and send those potential customers to your website. Pay-per-click ads are often located at the top or sides of a search engine page.
You can see these types of ads while you browse the web, view mobile apps, and before you watch YouTube videos. With PPC, you pay for results.
This occurs when someone clicks on your ad and ends up on your website. You can choose your own keywords or go with high competition keywords people are currently searching for.
You can target your ads locally or to certain geographic areas or share your ads all over the world. You base these decisions on the type of business you run and the types of customers you hope to target.
Content marketing focuses on creating quality content that enhances the customer's experience with your website. Businesses around the world are realizing the benefit of content marketing.
Sharing helpful blogs, images, and videos that people have an interest in promotes your brand and establishes credibility in your industry. It begins with listening to what your customers want and need and then delivering the content they deserve.
Content marketing works hand-in-hand with SEO. It's a long-term investment in the future of your business.
When your content is share-worthy, it drives more traffic to your website and more customers to your door.
Social Media Marketing
Today's consumers are on social media. If you're not meeting them there, you're missing out on potential new business.
Platforms like Facebook, Instagram, LinkedIn, and Snapchat are powerful avenues for reaching young consumers who spend time each day on these social media channels.
The most popular social media platforms attract millions of users from around the world. The key is creating sharable content that reaches the customers you're searching for.
Social media marketing is a vital part of a healthy digital marketing strategy. It's also a great way to communicate with potential and current customers.
Users can like your posts, ask questions, leave comments, and engage with you via social media. It's another way to build your brand and establish an authoritative voice in your industry.
Email marketing continues to be one of the most popular and effective forms of digital marketing. With email, you can advertise your products or services, inspire trust, build customer relationships, and receive feedback from your recipients.
Email marketing allows you to target your chosen audience, add strategic subject lines, and personalize messages to your customers. Emails are a great way to advertise sales and promotions, thank customers, and welcome new subscribers.
The trick is to continually build a strong email database while eliminating recipients who do not open, read, or respond to your ongoing emails.
These types of marketing use the power of position or celebrity to influence potential buyers. This helps you reach people you may have missed using any other form of digital marketing.
The power of persuasion is real. Companies enlist the help of a well-known influencer or popular website to help promote their products or services on social media or on affiliate sites.
This may involve giveaways or prizes, discount codes, sponsored blog posts, or anything that promotes your brand and what you have to offer.
Radio advertising is no longer based on radio waves. It's now a thriving part of digital marketing.
Radio ads with a touch of humor and authority are powerful tools to market your products or services and track the results.
If you're a local business, try using targeted radio ads. If you're a national business, you may want to try Spotify for your advertising needs.
Radio ads are an easy way to promote your brand. Radio advertising is a highly effective method and even stronger when combined with other forms of digital marketing.
Instant Message Marketing (IMM)
You may think instant messaging is for family or friends. But it's a popular new way to connect with customers too.
It offers a way to communicate one-on-one with customers and respond to their questions and their needs. It's a great way to personalize your business and nurture relationships with your customers.
Customers want things fast, and they don't want to read long, boring messages. Keep your messages short, relevant, and catchy.
Give customers a reason to stop and read your messages. IMM is an often underrated form of digital marketing.
You only need to look around at everyone staring at their phone to see how valuable this form of marketing can be.
The Different Types of Digital Marketing
Digital marketing is here to stay. If you're not reaping its benefits, it's time to start.
You don't have to use every form of digital marketing at once. Choose one or two that make sense for your business and then evaluate your success.
As you grow your business, you can use multiple types of digital marketing to reach potential customers, advertise your products, and promote your brand.
For help with your digital marketing needs, be sure to visit our website and explore our SEO products today.