Anyone who operates a website needs to be aware of the search engine and take measures to improve the search ranking and display it in a higher rank.This is because the fact that the number of visitors to the website is still high due to the search behavior, and obtaining high rankings for search is a key to successful web promotion.
In addition, users who enter the site by search behavior have the purpose of solving problems, so they are generally highly motivated and tend to lead to conversions (results).