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Simple Strategies To Improve Search Engine Rankings
We are all looking for the holy grail which is to be at the top spot of Google Search engine. Many of us struggle while trying to compete with our competitors in our chosen niche. If your not link building you are constantly sharing your website or blog on all the social media websites with a glimmer of hope to raise your site and at the same time boosting your social signals. Is there a way we can boost our traffic even more so boost up in the SERPs without using our ladder to climb to the top, there are a few ways and we will look at them together now.
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Use The Tools Which Are Offered By Google
You probably heard of "Google search console", which is an awesome tool to add your website and sitemaps too. But also Google is handing out this on a silver platter to you, You know why? Because you can actually use Google search console to your advantage. It really does work, you can easily login anytime to your Google webmaster tools if you are not on it already I suggest you sign up for it. You will find the Google search console in the Google Webmaster Tools.
Once you sign up or on the Google search console you then want to choose your site from the list. Once you have you will then need to click on Search Analytics from here once the page as fully loaded you will see a graph on your screen. If you have only just signed up and added your website you may after waiting about a week for this to start to show. Once you see the graph it will be broken down into sections from clicks, Impressions, CTR, and positions. Put a check in the clicks and impressions box and then scroll down further to see the information on the keywords which have been used.
These are what people have been typing into Google and the impressions show that they have appeared on that certain page of the member's search. Also, pay attention to the clicks, you may have no clicks and a ton of impressions, but how can you improve this. Well, work on the posts or pages to which these keywords relate to and work on them from there, make your post title more clickable by grabbing the attention of the reader of your blog/website.
So make a list of those Keywords which have had the most impressions and no clicks or fewer clicks and work on your posts around them. Spruce it up and try playing around with your title, not changing the keyword in the title but try adding to it before the title or even after it. You be surprised how much this will boost the click rate depends on what you put. Here is a title example; "Top SEO tips and tricks to boost your rankings" you could put something like, "The Best Advice You Could Ever Get About Top SEO Tips And Tricks To Boost Your Rankings". Yeah maybe a bit long but you get the idea.
Here is a video of a top SEO and marketer on YouTube he as a lot of educational videos on the subject and will help you.
Semrush is an awesome free tool online, yes they do offer paid subscriptions but forget about that for a moment. You do not after use any paid subscriptions, in fact, I use this site for free on a daily basis. You can use this site a few ways to your advantage 1) You can type in your competitions domain and search their links and what keywords they are ranking for. 2) You can do a simple Keyword research but also may I suggest also, user Uber suggests which is also a keyword research tool which is by Neil Patel.
You can noticed more by Google with the content you are writing. Google love content, the more information on a website the better. Which some do tend to struggle with when writing blog posts and trying to think up content. Before we go little more into this just check this chart below and it shows how well a page or post does in the search engines with the amount of content which has been written.
Has we can see by the graph above of the content which is being used on a website/blog. Position 1 and 2 in the search results have over 2400 words, the more words being used the greater the results with your content. Perhaps you struggle to write this amount of content on your blog, so what can you do to be able to write this amount of words and make your site start to rank.
Firstly, do the research before you write your post by making notes of anything that enters your mind to do with the topic. A simple easy trick if you can not think of anything to write, turn your laptop or computer off and go for a walk in the fresh air. Once you return then try again. Maybe you know what to write about but not sure you can do it in so many words, you may struggle to write at least 1000 word. Try think of your subheadings first and put them all into your post, then all you have to do is place your content in between each subheading. Starting with your description or introduction first and then moving on to the other subheadings.
Secondly, Again Google is a useful tool and here is a good way to think up subheadings and ideas for your content. You may notice when we are searching Google for something particular we start typing for example; If your blog post will be about "dog training" then when you type in Google "Dog training" you will get a drop down of a list of keywords related to that word like below.
As you can see soon as you place the dog training keyword you will see a whole other bunch of useful keywords you can utilize and implement them into your content accordingly in the appropriate sections of your posts. You will soon notice you are writing much more than you usually are, with each keyword break them down into different subheadings. Try write 2000 words or even more words if you can to help with your content.
Another good tip: You may get this first post over 2000 words or more and stuck for writing more future posts. Well, here is another idea with using the similar technique above using the keyword in Google search. You could use each keyword on the list as separate posts on your blog. Ideal if your blog is just focused on the same niche and not different topics all over your blog. We will use the dog training for example again.
So you may want to create your next post if you didn't use all the keywords in your previous post let us use the "Dog Training tips" Here is an example of your post title on a new post:
So this will be your Heading H1 "Dog training tips"
Now you have the dog training tips as your blog post title, you can then make way down the list on your Google search to write about each subheading and place your content between the headings. Now, this is an example and works with any keyword and is an effective way to help boost your rankings if you have the content. Also when on the page of that certain keyword on Google just scroll down the page to the bottom of the Google search results and you will see more ideas for your keywords at the bottom.
Working hard is essential when writing content for your website/blog. But it is also about being smart and using your initiative. Using the tools which are around us online can help us improve our search presence online and utilizing the skills we learn to help improve our content. All the above are such simple techniques which anyone can use to there advantage all it takes is time and effort and you will soon see improvement along the way.