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5 tips to help you choose a niche to target
When people start working online, or are just getting online for a hobby, they sometimes forget to target a niche based on what will rank better or what they're actually interested in. You can always put up a blog or website, but if you're doing it for business and you don't know what you're going to be putting up, you're in quite of a pickle. Think about it, if you don't know what niche you're going to target, but you know you're going to put up a website to make money, that's the same as getting a tattoo on your thigh but not having any legs. You have a good idea, but you don't know exactly what that idea is, and you're just going to waste a lot of time and money figuring it out the wrong way.
Choosing the right niche can be the difference between you being the industry leader and you being a failed blogger, so putting in the time to figure out what you want to target is crucial. You don't want to waste your time, because time is money, and the more time you're wasting simply means you could have been making money but instead you decided to go off on a route that wasn't profitable. So do your research by asking, and honestly answering, the 5 following questions:
What are you interested in?
If you're interested in something, you can usually write a lot more content about it since you'll be learning along the way. You don't have to be a professional in something you're interested in, you just have to be interested lol. A lot of writers will write about something they're "interested" in, but that something is usually what they are known for and it's not really an interest now as much as it is a profitable business.
Sure, you can be profitable from what you're interested in, but in the beginning, you won't be. If you're interested, you can work through the down times of not getting any traffic, which is what you'll always have to do if you want to actually get the traffic.
What were your previous jobs?
A lot of people will work odd jobs and gain a massive amount of experience from them. The great thing about these jobs is that you have prime blogging niches with each one. You can start a blog with each job you've had, and write about it. You'd be amazed at how many people are looking up keywords related to your previous or current employer
What do you know the most about?
A great way to churn out massive amounts of content is to choose a niche in which you already know a lot about. You will be able to write, without researching much, and get content rolling out on your blog quicker than people that are just interested in the niche. You will already have done the content research over the past few years, or decades, and can just sit down and write.
The only downside about choosing something you know a lot about is that it could be a niche that is already saturated. This means there is a lot of competition and it also means it will be more difficult to rank within the search engines for your keywords.
What's your budget?
Budget is a big thing when it comes to starting up a website. It's true that you don't need any money to become successful online, but it does help you leap frog through your success timeline a great deal. A budget will simply help you bring on other writers to create content for you while you're busy, or even to add more content that you can't possibly write in a single day because you're already working the whole time. You will also need a budget for SEO, marketing, and branding since these are the big 3 things you need if you want to be successful online.
The lower your budget, the less difficult niche you should be choosing. That's because the more difficult niches like SEO, Marketing, Business, Loans, etc. are going to cost you more to build up since everyone wants to get rich in those areas lol.
How long can you wait for top rankings?
This is a biggie when it comes to choosing your niche. If you just want to publish content and rely on the search engines to eventually send you traffic, then you can choose whatever niche you want. If you're relying on profits from your website or blog, you will need to choose a niche that you can rank within quicker than others. More competitive niches, like I mentioned above, are going to take much longer to rank for since everyone is doing SEO and marketing.
If you can get into a niche where not many people are doing SEO and Marketing, you'll have a really good chance of getting seen as the authority figure and people will rely on your every word. You tell them your services are the best, they will believe you, and sign up with you instead of a competitor
To pick a niche easily, you need to know if you're putting up a website or blog for fun or for profit. If you're doing it for fun, then it doesn't really matter what the website is about. If you're doing it for profits, you'll want to be more strategic and choose a less popular niche with less competition so you can make money quicker. You can always start 2 websites, one in a difficult niche and one in an easy niche, so you can make money quicker and have a chance at something bigger later on
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