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5 top qualities you need in the SEO industry
In the SEO industry you need some qualities in order to keep yourself employed by either a company or yourself. This isn't an easy industry to work in, you need to know what you're doing and not harm your own websites as well as your clients at the same time. If you're just working on your own websites, you don't have to worry about hurting someone elses website, but you'll still need to stay focused and analyze everything that is going on with your own websites so you know exactly what's happening when it's happening.
In the SEO niche, things go much slower than outsiders realize, a good SEO campaign can actually take 6+ months to implement. If you have clients that are wanting to sign up with you, you need to tell them the reality of SEO and that it's more of an investment than a quick money grab from the search engines. SEO is more of a branding play, and can't be rushed even the slightest because you will likely get a penalty if you do, so you will definitely need the following 5 qualities if you want everything to go right
You need to be honest
When you're doing SEO, you need to be honest with yourself and your clients if you have any, because spinning a lie in your head will not fix anything that you're doing and it won't boost your rankings.
You need to have patience
- Be honest with your clients
If you have clients, you need to tell them the truth before, during, and after their SEO campaigns are going on. If you tell them that you will have them ranked at #1 for all of their keywords in 3 weeks, you're just telling them a lie so they sign up with you and you can make a few bucks. You know that it takes months to years for stable rankings, so tell the potential client that and let them make a purchasing decision based on your honesty. You can also throw in something along the lines of "If anyone tells you it will only take a few weeks or a couple months to have stable rankings, they're telling you a lie just to get your money. SEO takes time to see anything positive, but when your rankings do start stabilizing, you will see a great deal of traffic " This way they see you as honest and you're telling them to avoid cheap sellers that promise them the moon as well as the stars lol.
- Be honest with yourself
If you can't tell yourself the truth, you have bigger problems than ranking a website. If your rankings are starting to slip and you tell yourself "It's ok, it's just a dance and I'll go back up soon" you're just telling yourself a lie. You're dancing around because your competitors are doing something to overtake you in the rankings or you did something wrong and you're now suffering because of it. Be honest with yourself and go fix what was wrong and stay on top of the rankings.
Patience is a must have quality if you're getting into SEO. Not many professions have you work for 6+ months to make any money, but the SEO industry will! If you don't have patience, you will actually hurt yourself because you're just going to try and rush your rankings. You'll see your quality work not doing what you read it would, so you'll do 10x more than what is needed and that will actually hurt your rankings.
If you don't have patience, you likely won't stick around for long in the SEO industry. You need to do everything one step at a time and slowly, once you start to gain traction, you can speed up your SEO tactics and watch your rankings go up to the top
You need to see the big picture
When you start getting into the SEO indusrty, you must be able to see the big picture in order to boost your rankings as well as keep everyone happy that is working with you or buying from you. When you set up a website, you need to see past how you can make money and you need to see how you're building a brand. If you solely set up a website to make a few bucks, you won't get rich because the money is in the branding.
Brand your business, which isn't just a website, and you'll see clients coming back multiple times for your products or services. You need to see how you can improve user experience, boost your rankings, streamline your customer service section, generate quality leads, apply proper marketing, as well as research and development to push your profits higher through different industries or different websites within the same industry. If you can't see the big picture because you're solely focused on boosting profits on a single website that you don't want to brand, you might not be cut out for this industry
You need to have experience
Think about how a company does their hiring, they always want someone with experience, and SEO is no different. Your clients will want to know that you've been doing this for at least a few years, and they will not work with you if you've just started. The only time they will take a chance with you, if you just started, is if your prices severely undercut your competitors.
Before you start to take on clients, get some experience under your belt and know exactly what you're doing. More importantly, know what to do if something goes wrong, so you can fix it.
You need to be willing to work long hours
No one in the SEO industry says "I've worked 1 hour today and made $500!" unless they're telling lies. Sure, they could have invested thousands of hours into lead generation and thousands of dollars per month to employ a team to do the work, but you'll never work just 1 hour a day. On an average day I will work 8-10 hours, which means that I could work a little less or a little more. We don't get days off and we don't get holiday pay, we are the ones who work when everyone is asleep and when our friends are out at parties. You need to make sacrifices and work long hours if you want to cut out a piece of the SEO industry pie for yourself
The above 5 qualities are what you need if you want to be in the SEO industry and actually make a name for yourself. If you can't be honest with yourself and your clients, have patience, see the big picture, or if you don't have the experience your competitors do you likely won't get many clients signing up with you. To fix all of this, you need to start being honest and do whatever it takes to get the job done. If you can do that, you'll be able to last in the SEO industry
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