Top online marketing trends of 2018 that I feel intimidated by
The online arena is always evolving and changing. As far as SEO goes, I always try to keep up with everything that's developing. I keep myself informed by reading popular SEO specialists I trust, I'm being careful to whatever Google is doing or saying, and I always test new stuff and try new strategies to figure out and develop my own tactics.
But there are a few things out there that I feel intimidated by and simply scare me to some degree because I don't have much knowledge about them. Or better yet, I don't know yet how to use them to my advantage.
1. Voice Search
I think 2017 was an excellent year for 2017 and will only going to see a rise in 2018 as well. I'm not using voice search on a daily basis; in fact, I only used it to test certain mobile and Google features.
I feel unprepared when it comes to voice search-based campaigns, and I feel Google and other voice-based assistants are stealing organic traffic by providing users with a direct voice-based answer.
The only effective way of dealing with voice search that I know off is staying away from ranking queries for which there is a voice-based instant answer.
2. Artificial Intelligence
I simply don't know where to start. Sure those social media based bots are fun, I can even understand specially designed bots that great you on certain websites.
The thing is, bots have actually been around for a long time, unlike some people think they weren't invented in 2017. I remember playing with such bots back in 2003-2005 IRC, a same coded technology designed to respond to certain triggers, nothing special.
So I don't know where this online AI trend is going and if it will have a breakthrough in 2018. Sure, companies like Google are certainly investing a lot in AI-based technology, but is it time to include AI in any marketing based campaign?
I really don't know.
3. Augmented reality and Virtual Reality
Pokemon Go was a big hit, for about one month. Do you know anyone that is still playing? I don't. Sure, it still has a huge fanbase among kids, but it wasn't really the "revolution" some of us thought it would be.
Does Augmented Reality have a future?
What about Virtual Reality?
It seems to me that things are moving rather slow in both industries and none had a really big breakthrough.
I think VR is indeed the future but not with the technology currently available. I believe people need simplicity beyond anything else and VR isn't simple enough to appeal to the masses just yet.
Should I start preparing for VR based marketing? I don't know yet.
4. New social networks
Let's face it. If Facebook retains this current state, it will die off in the next 2-3 years. It has already become a hugely irrelevant place, filled with fake news, propaganda, ads, memes and a bunch of people signaling useless stuff just like zombies.
Not to mention the platform is bloated with useless settings and complicated specifications. I believe social networks are a finite trend that eventually dies off.
This is why I'm scared of new social networks. I didn't jump the Snapchat wagon. How am I going to figure out which the next big social network will be?
I want to get in early, but will I be able to recognize it when I see it?
What do you think?
Of which online trends do you feel intimidated by and what big events will 2018 bring to the online arena?