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Main reasons why you probably aren't profiting from SEO
Most business owners out there need to have an online presence, and once you go online and you have a website, you eventually want to get more traffic, visits, and conversions, you want to make the most of the Internet, right?
Most clients that come to me in need of SEO " heard" that buying some "SEO" will increase their traffic coming from Google and overall conversions. They know and understand simple facts about SEO, most already use Google, and they can figure out that being in the first position is the best place to be when it comes to search results.
So, they go out seeking SEO services or SEO specialists but fail to realize what SEO is and how much time and money should be invested for them to reach their goals.
I'm not sifting the blame completely on the clients; there are plenty of bad SEO services and SEO "experts" out there.
But if you are a client and you buy/hire SEO services, here are a couple of things that you might be doing the wrong way and this may be the main reasons you aren't profiting from SEO.
1. You are asking for very specific SEO services.
I've seen this mistake plenty of times, clients that understand some SEO and figure out for themselves what it is better for their website when it comes to SEO. So, they usually go around buying highly specific SEO services like link building or on-page optimisation.
I'm not saying link building services or on-page SEO tasks are a bad thing; I'm just insinuating that these are very specific points from a much larger picture. Most of these clients fail to understand the importance of UX (User Experience) and how overall website architecture and structure impacts not only SEO but overall conversion rates.
The idea is not to focus strictly on specific parts of SEO but to move your website into the year 2018 as a whole. Keep in mind SEO plays just a part of the big story that is online marketing.
2. You don't have the budget to back you up, but you want EVERYTHING
Are you the type of client that want everything under the sun?
- Social media campaigns
- User experience strategies
- Huge range of targeted keywords
- Diversified link building
- Facebook ads and Adwords
- On-Page optimisation
- Star ratings and structure data
- Other special features
Sure, all of the sound great and yes, this is the way to go. But do you have money to implement all this at once?
I bet most clients don't. The problem is that all of them would want to do all of this at once! And this is why they get stuck and eventually have a bad SEO experience.
You need to understand two simple facts:
- You can't rank for everything
- You can't do everything at once expect if you have a huge budget
3. You don't follow that advice given by the SEO specialists
I've seen this more time than I can count. A potential client comes to me in need of SEO; I first implement a full audit with conclusions and point on point recommendations with what the clients need to do from an SEO perspective to reach the desired goals.
After this initial SEO audit, a lot of clients move on to SEO "specialists" that can tell them what they want to hear. Eventually, some came back after countless bad experiences and after realizing that SEO is not something that you implement overnight.
Point is clients tend to ignore the SEO's recommendations about user experience, website structure, and of course, SEO related problems. I had clients that didn't understand why it took 20 hours only to fix errors and other issues and why he/her didn't see improved ranks already.
If you want to do things the wrong way, sure, go ahead and focus on things you think are important and ignore what the SEO specialists are telling you. But if you want results, you need to follow the SEO's recommendations and understand that it takes time and a particular road to reach SEO success.
4. You have a website that simply sucks
Do you have a website that is stuck in the 90s? When was the last time you had a general re-design and a technology upgrade as well as a website structure update?
What about user experience, what is your current conversion rate and why isn't that number higher?
There should be serious questions you need to ask yourself before asking for SEO services, and if you already bought them, this may be the reason you don't see any results.
You can't expect SEO specialist to turn over miracles if your website simply has important issues that need to be SOLVED before any type of SEO works is done. Otherwise, all the SEO efforts might be in vain.
5. You are impatient
Yes. This is a big reason why many SEO campaigns fail! You don't know how to wait! SEO isn't done overnight. It takes time.
In fact, compared with other online campaigns, SEO probably takes the longest until the first results start to come in.
Many clients get bored and impatient after only a few weeks. I had clients leaving me after a few months due to lack of visible "results" only to come back after another few months because their ranks finally started to improve.
You need to have a well-defined goal, good budget and the willpower to wait for the results and don't fire your SEO specialist because you haven't seen any improvements in the first few weeks.
6. You aren't offering content that Google deems important
Are you focus on the users? On the people that end up visiting your website?
Not so much? Well, you may have a big SEO problem! Don't expect any results anytime soon!
Don't forget Google values quality and website that actually help and fix user's problem. Whatever that problem might be, you need to focus on your clients and visitors, you need to make sure you are offering the best content and the best experience you possibly can, everything else is just secondary.