Why targeting the "Low Hanging Fruit" is always a good idea

If you're new to SEO, you probably don't know many tricks of the trade just yet.  There are many SEO's out there that will tell you the how many searches per month your bigger keywords get so they can entice you to sign up with them.  Sure, there are a lot of searches out there and a 300,000 searched keyword per month would be amazing to rank for, but that takes a very long time since there is going to be a good amount of competition who has been building campaigns for years in order to rank for that same keyword.

Now I'm not telling you to NOT target these bigger keywords, I'm just saying that it's not going to yield any results right away and you should also focus on the low hanging fruit in order to pull in some initial traffic and sales.


So what exactly are the "Low Hanging Fruit" you speak of?
The term "low hanging fruit" comes from fruit that grows on the lowest branches of a tree and are much easier to grab than the fruit at the top.  The low hanging fruit is like your long tailed keywords and your highly searched, more difficult keywords, are the pieces of fruit near the top of the tree.  It takes more effort and time to get the fruit at the top of the tree compared to the fruit that you can just pick off of a low hanging branch while you're standing on the ground

People use this term because it's the easiest way to give an example of what needs to be done in order to have quick results with an SEO campaign.  If you go the easier route and just target the easier long tailed keywords, the low hanging fruit, you will see results quicker than if you were to target the higher up fruit, the shorter keywords.


What are my "Low Hanging Fruit" keywords?
Well this obviously depends on what your niche is, duh!  But you can get a pretty good idea of what your low hanging fruit keywords are based on how long they are.  Your shorter keywords containing one or two words will be the fruit at the top of the tree and it will take much longer to rank in the search engines for.  The keywords that have 3 or more words within them will be your low hanging fruit keywords which are much easier to rank for due to less competition when trying to rank for them.

A good example of this would be if you owned a car dealership.  You could target keywords such as:

• Cars
• Audi
• BMW
• Ford
• Dodge

These would be your more difficult, almost impossible, keywords to target since they are just a single word and there are million dollar companies all fighting for top placements when it comes to them.  These are good to target, but don't expect top results any time soon because it will likely never happen in your lifetime lol.

A good example of low hanging fruit keywords for a car dealership would be

• 2018 ford pickup truck
• ford pickup truck reviews
• 2018 Audi sports car reviews
• best sports cars of 2018
• best Honda civic models

Having multiple words within your keyword will almost always make it easier to rank for.  Can you see the difference in the two lists I just posted?  The more difficult keywords are short and sweet while the easier to rank for keywords are 4+ words.  Now the car niche is still going to be difficult to rank for no matter what keywords you're targeting, you may want to focus on 5+ word keywords if you want to gain any traffic.  But remember that no 2 niches are alike and you could possibly targeted 2 word keywords and find some delicious low hanging fruit


Have companies been successful by just targeting the low hanging fruit keywords?
YES YES YES!  I always tell my clients that we will target their difficult keywords AND their easier, low hanging fruit, keywords because we can get some initial traffic and sales coming in through the easier keywords while building up their rankings for the difficult keywords we hope to rank for in 6+ months from now

Companies can be extremely successful without ever seeing top rankings for their main keywords.  This is because they are pulling in thousands of visitors per day from all of their low hanging fruit and converting them into clients.  You don't need to be ranked #1 for your main keyword in order to be seen as the main authority.  That being said, if you're starting to rank high for all of the low hanging fruit in which you're targeting, you'll notice the rankings for your difficult keywords starting to climb and it's only a matter of time before you see a spike in traffic here and there because you finally hit page 1 for your main keywords


Why targeting the low hanging fruit is better in the beginning
Everyone wants to make money online, so having a good ROI from the start is what you want.  By targeting the low hanging fruit within your niche, you're increasing your ROI quicker because of the sales you'll start to generate.  Investing thousands into an SEO campaign each month will seem pointless if you're only targeting your main keywords.  This is because the time it takes for a great campaign to boost your rankings is unknown.  It could take 3 months or 3 years of top notch SEO work before you start to see rankings for your main keywords but it could take a few weeks to start making sales from your low hanging fruit.

Targeting your less competitive keywords is something every SEO specialist will tell you is a smart idea in the beginning.  If you're paying them thousands a month in order to make you money, you'll want to see results right away.  Having them bring in sales from your lower searched keywords will turn a quick profit and not keep you up at night thinking you're wasting money on an SEO campaign.


In Conclusion
Your "Low Hanging Fruit" will always yield a quicker ROI when targeted because they tend to be easier to rank for.  This is because not as many websites will be targeting them, making it easier for you to jump to page 1 in a shorter amount of time compared to your more difficult keywords.  Targeting various low trafficked keywords will bring in a decent amount of traffic, and hopefully sales, in order for you to keep your business profitable over time.  You will always need to be targeting your main keywords, but don't expect to rank for them any time soon


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Thanks!

Razzy