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2 big myths when it comes to email marketing and why they shouldn't stop you

  • TommyCarey Level X3
    • 18

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    2 big myths when it comes to email marketing and why they shouldn't stop you

    For all entrepreneurs around the world who are trying email marketing, getting your email into a potential clients inbox is key to getting sales.  If you're hitting the spam box or getting filtered, you won't see as many opens or clicks on the links within the email itself.  Getting your promotions to a potential clients email inbox isn't the challenge you're going to be faced with.  The main challenge is creating some content that people will actually want to read, and then click through.

    Below I've covered two of the biggest myths about email marketing that have been getting spread around pretty rampantly because of uneducated "email marketers" who have access to marketing forums lol.


    Myth 1: Everyone wants to get promo emails from me
    Now we love to think that everyone wants to get emails from us, but that's not actually true.  Just like if you were to stumble upon an article you end up loving, not everyone will think the same as you.  Well, not everyone will want to receive emails from you.  That's ok though!  Your main objective is to find the people who will want to read every email you send out and click on each link within the email 2 big myths when it comes to email marketing and why they shouldn

    A quick tip would be to take your time and learn more about your audience.  Put up surveys and ask them for some feedback.  Don't do this too often, once ever few months should work just fine to get a gauge on who your followers are.  Ask them various questions from what you should offer on your website to what challenges they're having currently.  Any information that comes through should be tailored to your website in order to make it better.


    Myth 2: My emails aren't hitting anyone's inboxes
    Well this simply could be a misunderstanding, you could just be getting filtered out of the persons inbox and hitting their "promotions" or "social" box.  This is pretty common with gmail and other major email services.

    Quick Tip.  You need to have some engagement in order to hit the users inbox every time instead of ending up in their other folders.  Email marketing is pretty impersonal but you'll need to make it feel like you've been talking to these people for years in order for them to interact.  If you can get people to interact with you, it's likely you'll start showing up in their inbox with every newsletter you send.  If they keep ignoring your emails, they will likely get sent to the different folders that not many people look through.

    The more engagements you have with your potential clients/email list.  The more likely you'll bypass the filters set by the big companies offering free email services like gmail and yahoo mail.



    Additional tip:
    The CEO of AWeber, an email service that helps you capture emails from your visitors says "The more engagement you have between your lists, the more likely you'll get noticed by gmails of the world and get past any filters".  He also goes on to say "This type of reputation management is crucial if you want to get your emails delivered to your lists primary inbox."

    He also recommended that everyone should explore the topic of reputation building prior to getting into email marketing.  He says "When you consider a provider, you need to make sure they have the right reputation management systems in place for you to use. 




    In Conclusion:
    When it comes to email marketing, there are two big myths that I just covered.  If you can do the small tips that I suggested, you will likely see an increase in opens and clicks within your emails themselves.  This will result in increase traffic and sales, and we all like more money 2 big myths when it comes to email marketing and why they shouldn



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    Thanks!

    Razzy

    #Emailing Marketing & Monetization
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    kgord

    kgord

    Yes, Thanks! I especially like the tip of reputation building before embarking on an email campaign as people are much more likely to click on links that they know and recognize. It is simply a way to get he sort of email help that you might need.
    7 years ago

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    Barida

    Barida

    You're right on that and that's one aspect of business many of those starting new are yet to understand. It's not always about marketing your products, but trying to see reasons for doing so is what matters at the moment. So, it's nice to know about this too.
    7 years ago

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    DarthHazard

    DarthHazard

    The most important thing, like you said, is to not annoy the people that have subscribed to your emails. If you start sending daily emails or even emails every few hours then chances are they will just unsubscribe from your emails because it will be annoying them. The ideal amount to send is weekly because it gives your users a chance to read the email and process the contents in their head.
    7 years ago

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    Barida

    Barida

    This is the reason I enjoyed reading mails from one of the buyer I had here back then. He made it one in a week and I always look forward to those moments simply because he doesn't worry me that much.
    7 years ago

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    JoeMilford

    JoeMilford

    DarthHazard,
    I think that what you are saying here is KEY! I guess that weekly is the best approach--i even think monthly, depending on which business that you are promoting. Plus, you could alternate emailing times and frequencies and experiment with that. Also, you could present emails "out of the blue" as special offers or surprise events in order to catch your audience and customer base with something they might appreciate even though it is impromptu.
    7 years ago

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    Corzhens

    Corzhens

    I like the emails that pop up out of the blue just to tell met that there is a promo or I have earned something like a coupon for a bigger discount. Most of the subscribed emails that I receive go directly to the spam folder and I only check it when I find the time. That means some of the emails were not read and they will be deleted after 2 months, I think, because emails in spam folder don’t last long in storage.
    5 years ago

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    TimothyAlex

    TimothyAlex

    You know, I have a company that literally sends me about 5 emails every day. It is an online sweepstakes company, and all the site does is giveaways. There is advertising on the site, but not the typical scam marketing signups that you sometimes see. Since I have a bit of an online sweepstakes addiction, I don't mind the emails much. But, if it was anyone else, I would unsubscribe.
    7 years ago

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    potentialwriter

    potentialwriter

    Going by poor responses and lots of insults from email recipients, one may be truly discouraged in using email marketing. Because of such insults and rejections, a lot of people have neglected email marketing and chosen alternative means of advertising. With persistence, one can overcome the challenges of using email marketing and this turns out to be one of the best online marketing systems in the world. Email marketing cannot be overlooked because of those challenges. It yields future dividends and can be a source of unlimited traffic.
    7 years ago

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    vinaya

    vinaya

    I am not much into email marketing. Therefore, I am free from both of these conceptions. I have a small email list. There was a time when I used to send emails to my 200 subscribers twice a month. These emails were loaded with web contents and affiliate products. The conversion rate was very low. The subscribers on my list were voluntary subscribers, however, only 10 percent checked my emails and only 1 percent of those who checked the email clicked the links. Since conversion was very low, I stopped sending emails.
    7 years ago

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    Barida

    Barida

    Making it an interactive session is quite good and that's what will show the clients that you really care about them too. I've not done email marketing in the past, but I have those that did and I have to confess that it was nice reading those mails from them considering the way they made things look.
    7 years ago

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    overcast

    overcast

    I think it also depends on the type of service. Some of the IP of the services are banned. And it makes you worry more about the email marketing services. And in that context it'd be beneficial for us to make use of the right set of the services. I make use of the mailgun for reaching the inbox. Here the chances of going to spam folder are relatively less. So it is definitely worth it to make use of the right marketing channels. Avoid spending your time and money in wrong set of the email delivery system. Mailchimp doesn't allow affiliate marketing either. So move to different provider.
    7 years ago

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    Baburra

    Baburra

    I was a bit apprehensive about email marketing because I always thought that people nowadays just checked social media sites and almost never checked their emails anymore but now I know that many people do still open their emails and that a lot of them still do like getting promos and newsletters from sites and services that they like. I myself am signed up with many of them but unfortunately I am one of those people that rarely check emails anymore but I have heard that it still works great and that many people still do check their own emails.
    7 years ago

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    DenisP

    DenisP

    Just the statement alone, "Everyone wants to get promo emails from me", was enough to give me a good chuckle. Why you may ask? Well because I'm one of those people who always goes "Oh God, not another promotional email. They're destroying my inbox!"

    People need the option to subscribe or unsubscribe, because many of them are going to be like me and not want excess emails cluttering their inbox. That's a key factor in any form of marketing, you have to put yourself in the shoes of the consumer and see things from their perspective. They're not always going to want what you want them to want.
    7 years ago

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    cmoneyspinner

    cmoneyspinner

    RE: Myth 2 - Actually it doesn't matter to me if the mail hits my social or promotions box. When Google first started that I realized that those distinctions don't make any difference to me. I consider them all the same and check all the folders.
    7 years ago

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    jaymish2

    jaymish2

    Thanks for the tips. Email marketing sounds like a whole other world and needs other skills sets apart from those used in affiliate marketing. I think it would be advisable to take a course in Email marketing. I also tend to believe this method of marketing is best for repeat clients. The reason I say this is because how do you go about getting the email addresses? Interesting tips will try them out and see how they work.
    7 years ago

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    Corzhens

    Corzhens

    From what I see, emailing is not that effective as before because the social media is the main connection of users now and some don’t even open their email accounts regularly. With hitting the inbox, yeah, that is of a higher probability because the email systems now are good in filtering new emails. My tip on that is to make your subject creative so it can catch attention and probably the recipient would open and read it. Again, the body of the email should be interesting enough to show relevance otherwise the recipient would hastily treat it as spam.
    7 years ago

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    Tronia

    Tronia

    Yep, it's actually much harder because the newer email systems are set up extremely well and can easily detect "promotional" offers and things similar to it as spam and remove it automatically. I even read that some emails such as Gmail scan the titles for certain words and that's what triggers them to mark the email as spam. So, perhaps be creative with your titles and not just "buy this and that now".
    7 years ago

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    rhombus

    rhombus

    Let's be honest, unsolicited email is spam, it equates to the man knocking on your door asking to do your garden - unwanted.
    When I receive advertising emails (if the server even allows it through in the first place) I immediately block sender, frown and delete. If I did not request information, why are you sending it to me - your company now has negative connotations with me.
    6 years ago

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