2 big myths when it comes to email marketing and why they shouldn't stop you
For all entrepreneurs around the world who are trying email marketing, getting your email into a potential clients inbox is key to getting sales. If you're hitting the spam box or getting filtered, you won't see as many opens or clicks on the links within the email itself. Getting your promotions to a potential clients email inbox isn't the challenge you're going to be faced with. The main challenge is creating some content that people will actually want to read, and then click through.
Below I've covered two of the biggest myths about email marketing that have been getting spread around pretty rampantly because of uneducated "email marketers" who have access to marketing forums lol.
Myth 1: Everyone wants to get promo emails from me
Now we love to think that everyone wants to get emails from us, but that's not actually true. Just like if you were to stumble upon an article you end up loving, not everyone will think the same as you. Well, not everyone will want to receive emails from you. That's ok though! Your main objective is to find the people who will want to read every email you send out and click on each link within the email
A quick tip would be to take your time and learn more about your audience. Put up surveys and ask them for some feedback. Don't do this too often, once ever few months should work just fine to get a gauge on who your followers are. Ask them various questions from what you should offer on your website to what challenges they're having currently. Any information that comes through should be tailored to your website in order to make it better.
Myth 2: My emails aren't hitting anyone's inboxes
Well this simply could be a misunderstanding, you could just be getting filtered out of the persons inbox and hitting their "promotions" or "social" box. This is pretty common with gmail and other major email services.
Quick Tip. You need to have some engagement in order to hit the users inbox every time instead of ending up in their other folders. Email marketing is pretty impersonal but you'll need to make it feel like you've been talking to these people for years in order for them to interact. If you can get people to interact with you, it's likely you'll start showing up in their inbox with every newsletter you send. If they keep ignoring your emails, they will likely get sent to the different folders that not many people look through.
The more engagements you have with your potential clients/email list. The more likely you'll bypass the filters set by the big companies offering free email services like gmail and yahoo mail.
The CEO of AWeber, an email service that helps you capture emails from your visitors says "The more engagement you have between your lists, the more likely you'll get noticed by gmails of the world and get past any filters". He also goes on to say "This type of reputation management is crucial if you want to get your emails delivered to your lists primary inbox."
He also recommended that everyone should explore the topic of reputation building prior to getting into email marketing. He says "When you consider a provider, you need to make sure they have the right reputation management systems in place for you to use.
When it comes to email marketing, there are two big myths that I just covered. If you can do the small tips that I suggested, you will likely see an increase in opens and clicks within your emails themselves. This will result in increase traffic and sales, and we all like more money