Top 10 Video Content Ideas for Small Businesses to Adopt Today

Top 10 Video Content Ideas for Small Businesses to Adopt Today

There's no doubt and no question now that video is the leader when it comes to content that is viewed on the web. Both online and offline! And while many businesses, young and old, are picking up video marketing more and more, there are still many businesses, both online and offline types, that haven't yet fully got to grips with and adopted video marketing. And with all the ways that videos can be beneficial to you and your business, and with all the different types of videos one can make a video on, there's not really any excuse not to adopt video marketing is there?

However, sometimes, it can just be knowing how and where and what kind of videos you can actually make, that can be enough for you to know. And then knowing is half way to doing. Fortunately, I'm going to share with you here Top 10 Video Content Ideas for Small Businesses to Adopt and Make today. A little about what they are and how they can be used and useful by, to and for you!

1. Product Review Videos
Product review videos are similar to customer testimonial videos in that a product review is one where a customer reviews on or more of your products or services but does so in a recorded video of it. These types of videos help potential customers and clients to make a better, more informed decision on whether to purchase said product/service.

2. Tour Videos
Tour videos let you get up close and personal with your prospective clients and customers and unveil your company to let them see who you are and how you operate. These types of videos can help people to relate to your business or company and build trust through transparency.

3. How It's Made Videos
Everyone loves to watch that How It's Made show right? Well, sometimes anyway. But How It's Made videos are videos that literally show how something has been made! You can make a video that shows how a certain product or service is made or comes together, the people and processes involved behind it. It's only limited to certain types of businesses though.

4. Photo Slides / Show Videos
Some businesses or companies products and services can be represented in images. If you have images or photos of your products or services and the steps that make them come to be, you probably put together a video montage of them in PowerPoint and turn it into a video slide show!

5. Staff Introduction Videos
As a great way to not only show the great people that work for your business or company, but as a way to show you have a real human side to it, which people really like these days. You can help your prospective clients to connect with those people, your staff, before they even come in to your premises or purchase your products or services by introducing them on video.

6. Industry Interview Videos
You can provide extra value to prospective clients and customers by interviewing various industry experts in your niche and industry. These types of videos can be really useful for discussion the most important or pressing issues that people in that industry face and can go on to earn you a lot of credibility from your prospective clients and peers.

7. Helpful Tips Videos
As another way to show off your expertise and authority in your niche, helpful tips videos can do that and build credibility and authority status amongst those in your industry. Not to mention just be really helpful to the people that need to know such things. You can compile a list of top 10 tips or just answer some of the most common questions people ask about your niche or industry, products or services etc and turn it into a video pretty easily. 

8. Article Videos
Have you got a blog with a lot of blog post articles on it? You can repurpose them and bring them back to life by converting them to video format and then sharing them on the Internet. Eg; YouTube etc etc. You can use some article to video software for this or get someone to do it for you and be your voiceover so they speak it out while showing images or something simultaneously.

9. Vlogging Videos
Vlogs are catching on like wildfire right now! More and more people are vlogging as opposed to just straight up blogging! Vlog is short for "Video blog". So instead of just posting a written article to your blog, you would post a video instead. Vlogs are often great ways to document things like the day in the life of something or anything else of such nature.

10. Tutorial Videos
Tutorials videos or even animated explainer videos can provide your targeted audience with value packed training that's specifically related to your niche or industry. Most businesses and companies have products or services that can be better explained with a tutorial of sorts. So by creating a step by step video tutorial it will help them out and that swings sales!

And that's my top 10 video content ideas that small and large businesses can adopt and use today! You can probably do one of them, if not all of them! And by doing so, you will definitely notice more business, traffic and sales coming your way. Seriously, any one business not adopting any of these video content ideas today, is just leaving money on the table to their rivals!

Do you or have you ever made any of these video types?

What other video content ideas do you know of?

Thanks!

Mike.