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A powerul WordPress theme is worth every penny
When it comes to website design, a lot of people lean towards purchasing a WordPress theme for their website since it's quick and affordable. The power of a good WordPress theme is unrivaled when it comes to an ROI because most of the themes that are designed are made in a way to be extremely user friendly while funneling users to specific points of the design, the products or purchasing pages If you were to pay a programmer and designer to do something original and have all unique code, it would cost you in the thousands, but a good WordPress theme will never break $80 if you get them from themeforest. Sure you could go to templatemonster and pay more than you need to, but if you're working with a WordPress theme then you don't need to look much to find a great design for under $100. So would you rather spend $100 or less? Or would you want to go through the agony of hiring programmers and designers until you find the right ones at an affordable price so that you could get a fully customized design? I usually lean towards the WordPress themes and if I need anything tweaked I'll pay a programmer to help me out for a day
One problem that I've seen arise when purchasing a powerful WordPress theme is that when you get the theme, a lot of the images are removed due to the fact that the designer doesn't own them. So basically you're getting a website that is not finished like the one you saw in the example. It's kind of a shady business plan because most people, myself included, are thinking that we're getting all the code as well as the images, but we're not. I remember about 6 months ago when I bought a theme and didn't get the images, I went back to the sales thread and no where on it did it say anything about me having to provide my own images because the designer did not own them and could redistribute them. Only after purchasing did I find out that the images were owned by a big corporation and the designer purchased them only to add to the demo. The designer was so generous to give me the links to where he purchased them so that I could do the same.... For a whopping total of $550 lol. So how did I solve this problem? I went over to billionphotos.com where I have an account and found similar images to what were on the demo and added them to my website. I paid $20 instead of $550 and was a lot happier Now I usually ask the designers if the images are included, but I just forgot to do so when purchasing this one theme Anyway, that's just a small set back lol.
Why are WordPress themes so powerful?
Well that's actually pretty simple, it's because they are basically one click installs for a super high quality, and hopefully responsive, website design that would have cost you thousands of dollars if it were custom coded
- The Coding: When it comes to a powerful WordPress theme, the coding is over the top amazing. I've purchased some themes that were basically turn key sites that I added my text and logo to and I was done. These usually are the more expensive themes, but they are very worth the extra $10 or $20 because they save you a lot of time and headaches lol.
- The Diversity: When it comes to themes, there is a huge library of them that can be purchase or even obtained for free. If you can think of a niche, there's likely a theme for it out there lol. And even if there isn't a theme for it out there, you can just find a theme you like and edit all the images and text so that it fits your theme
- Pricing: Like I said above, the prices of some of these powerful WordPress themes is extremely affordable compared to what you would have to pay when it comes to custom designs. I've had custom designs done for $2,000+ and they didn't look as good as most of the themes you can get for $80 on your favorite marketplace lol.
- Ease of Use: When it comes to installing your theme it's much easier than you would think. You simply purchase the theme, install WordPress on your hosting, open your WordPress dashboard, upload your theme and then edit whatever you want There are even some themes that had a demo content importing option which is really helpful for when you don't know what content to put where. It will put the demo content on your website and then you can just go in and edit whatever you need to so that it's unique
- Plugins: There are a massive amount of plugins for WordPress since it's the most widely used CMS out there today. I have my set bundle of plugins that I use and I'll usually play around with a few to see if I like them, but there are so many out there that when I find one that I like, I make note of it so I don't lose it in the sea of plugins lol. You can literally do anything with these plugins which are usually free or have a small fee attached to using them.
- ROI: The return on investment of a WordPress theme is unrivaled. Think about it, if you're paying $2,000+ for a custom design, you'd have to make $2,000 to break even. If you're paying $80 for a powerful WordPress them, you could break even with just one or two sales of whatever you're selling
When I started out with online marketing I would always have custom websites designed for me because I thought that's what was needed in order to be professional. I first started out paying a friend $50 to get me a basic design, which was horrible, but it made me enough money so that I could reinvest it into a $2,000 design. Now the $2,000 design was comparable to my friends $50 design, so I was a bit pissed off lmao. Eventually I figured out what WordPress was and that I could use it for my websites and not just my blogs, which made me one of the happiest people on earth that day lol. I soon found out that I could purchase a fully designed website for $80 that was 100x better than what I paid $2,000 for
It was sort of bitter sweet, but I knew I wouldn't be paying for anything custom unless I actually needed it
When it comes to customers WordPress websites they always think that they need 100% custom designs, just like how I did, in order to rank high in the search engines. When I break it down to them on how everything works, they're more willing to give the WordPress theme a try and let me optimize it for the SERPs
After a few months they're actually ecstatic that they didn't drop $2,000+ on a custom design since it would have taken 30-60 days to complete and they would have been out of a good amount of cash. Now they can take that $2,000 and put it into advertising and gain even more clients, which increases their ROI
As far as a powerful WordPress theme goes, it's worth it's weight in gold. The ease of use paired with the powerful design features a good theme has is unrivaled when it comes to basic custom designs. You will save a huge amount of money getting a good theme up and running compared to a custom design that would cost you thousands
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