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The beginners guide to content writing - By Razzy
Everyone want so know how to write when it comes to content, so I put together a basic beginners guide to content writing for everyone to follow. Now you'll have to expand on this content writing guide with your own ideas, but if you follow what I'm saying you will be good to go whenever writing content for yourself or clients.Let's get started
If you're writing for yourself then you already know your niche since it's based of of the website you're writing for. If you're writing for clients then you won't have the freedom of picking the niche, but you will have some leniency when it comes to topics to post on their website.
If you're getting into writing in order to put adsense on your website and generate revenue through clicks, you'll need to be strategic. You'll need to do keyword research by using Google Adwords and setting up a dummy campaign in order to figure out which keywords have a low to medium competition and figuring out the cost per click (CPC). A good rule of thumb is that a high cost per click will result in more earnings whenever someone clicks on your adsense ads. This is due to the fact that the people paying for Adwords are paying significantly higher and that means Google can pay you more money for sending traffic to their other advertisers. A medium difficulty niche with an average of $1.00 CPC will be your best target when starting out from scratch since it will be easier to rank for keywords when you do end up optimizing for the search engines.
Your Topics and Titles:
When venturing out to write your own content or for a client, you'll always want to have a good title. If your titles are bland and don't pull someone in, you won't have much success when it comes to clicks from your SERP rankings or having return clients. Your titles need to be engaging and make people want to read what the article or page is about. If you can't do this then you should just stop now and rethink if you should be the one writing content for yourself or clients.
When you're writing a title to pull people in you can ask a question, be controversial or give away something for free. Now the only problem with the free option is that some people could feel like they're being duped when they get to your pages and they see that they have to register to get something or enter their email instead of a direct download. The good thing about this is that your titles are working if they clicked through
You can have the best niche paired with some amazing titles and topics, but if your content is garbage it won't perform well. You'll need to have your content optimized for the search engines but be readable by the every day person. It's a tricky formula to follow but once you get the hang of it you'll be able to churn out content and articles without having to think about the keyword density and word count.
Keyword Density -
A lot of people will write what they think is the best density for your content and articles in order for your writing to not be seen as keyword stuffing. Some people will say 1% to 2% while others will say as high as 15% but I say you can be at 3% or lower and still be safe. This means that if you're targeting 3% then you can have your targeted keyword in your content 3 times for every 100 words.
Word Count -
A few years ago you could get away with writing a 200 to 300 word article and be fine. In todays market you need to be higher than 500 words in order to be competitive so you should target around 800 to 1,000 words per page or article just to be competitive. If you're writing for clients I would always over deliver and give them a couple hundred more words than what they paid for. This will keep them coming back time after time and paying you a good amount of money
Writing isn't difficult to do, you just have to follow a few rules and you'll be just fine. If you're writing for yourself or a client you'll need to push out the best content you can because you want top rankings and more readers so that means your clients will want the same. Stay safe when it comes to optimizing your content and try to stay under the average for keyword density and over the average for word count. You never know when the search engines will want to rank pages with 1,000+ words compared to another that has 900 words. Always over perform for yourself or a client and you'll be happier with the results
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