The beginners guide to content writing - By Razzy

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The beginners guide to content writing - By Razzy

Everyone want so know how to write when it comes to content, so I put together a basic beginners guide to content writing for everyone to follow. Now you'll have to expand on this content writing guide with your own ideas, but if you follow what I'm saying you will be good to go whenever writing content for yourself or clients.

Let's get started

Your Niche:
If you're writing for yourself then you already know your niche since it's based of of the website you're writing for. If you're writing for clients then you won't have the freedom of picking the niche, but you will have some leniency when it comes to topics to post on their website.

If you're getting into writing in order to put adsense on your website and generate revenue through clicks, you'll need to be strategic. You'll need to do keyword research by using Google Adwords and setting up a dummy campaign in order to figure out which keywords have a low to medium competition and figuring out the cost per click (CPC). A good rule of thumb is that a high cost per click will result in more earnings whenever someone clicks on your adsense ads. This is due to the fact that the people paying for Adwords are paying significantly higher and that means Google can pay you more money for sending traffic to their other advertisers. A medium difficulty niche with an average of $1.00 CPC will be your best target when starting out from scratch since it will be easier to rank for keywords when you do end up optimizing for the search engines.

Your Topics and Titles:
When venturing out to write your own content or for a client, you'll always want to have a good title. If your titles are bland and don't pull someone in, you won't have much success when it comes to clicks from your SERP rankings or having return clients. Your titles need to be engaging and make people want to read what the article or page is about. If you can't do this then you should just stop now and rethink if you should be the one writing content for yourself or clients.

When you're writing a title to pull people in you can ask a question, be controversial or give away something for free. Now the only problem with the free option is that some people could feel like they're being duped when they get to your pages and they see that they have to register to get something or enter their email instead of a direct download. The good thing about this is that your titles are working if they clicked through The beginners guide to content writing - By Razzy

Your Content:
You can have the best niche paired with some amazing titles and topics, but if your content is garbage it won't perform well. You'll need to have your content optimized for the search engines but be readable by the every day person. It's a tricky formula to follow but once you get the hang of it you'll be able to churn out content and articles without having to think about the keyword density and word count.

Keyword Density - A lot of people will write what they think is the best density for your content and articles in order for your writing to not be seen as keyword stuffing. Some people will say 1% to 2% while others will say as high as 15% but I say you can be at 3% or lower and still be safe. This means that if you're targeting 3% then you can have your targeted keyword in your content 3 times for every 100 words.
Word Count - A few years ago you could get away with writing a 200 to 300 word article and be fine. In todays market you need to be higher than 500 words in order to be competitive so you should target around 800 to 1,000 words per page or article just to be competitive. If you're writing for clients I would always over deliver and give them a couple hundred more words than what they paid for. This will keep them coming back time after time and paying you a good amount of money The beginners guide to content writing - By Razzy

In Conclusion
Writing isn't difficult to do, you just have to follow a few rules and you'll be just fine. If you're writing for yourself or a client you'll need to push out the best content you can because you want top rankings and more readers so that means your clients will want the same. Stay safe when it comes to optimizing your content and try to stay under the average for keyword density and over the average for word count. You never know when the search engines will want to rank pages with 1,000+ words compared to another that has 900 words. Always over perform for yourself or a client and you'll be happier with the results The beginners guide to content writing - By Razzy

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Thanks Raz! It all sounds like good sense to me my friend! It's just about pushing the envelope you know? Outdoing yourself. That's what sells. When you go the "extra mile". Or in some cases, a few more miles on top. Because it's sad but true, but many people who are writing for their own blogs today, are still only writing those small form blog posts. They're good and all, if the content is good. But they aren't exactly going to rank high when other smarter bloggers in your niche are writing and pushing out blog posts that are 1000+ words in length. Long form content outranks short form content. Why people still haven't grasped that very simple thing yet I don't know and is beyond me. Is it laziness? I don't know because some bloggers spend a lot of time on their sites. Is it just not knowing this? Again I don't know because it's not like there isn't this information out there now. I don't know what it is, I think it's just that generally, people are slow to pick something up and adapt and change. Especially when they have become set in their ways if you know what I mean. It's easy to tell people to change, or to ask them to, but actually getting them to change and roll with the changes is another matter altogether! The beginners guide to content writing - By Razzy

Great post mate cheers!


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To figure out what search engines want you to need to analyze your competition very closely. Just do some research before you start writing, look at what type of content is on the first page and make a list of things that those pieces of content have in common, look at everything, including domain age, backlink profile, word count, numbers of subheadings, etc.

Once you have this list you probably have the ranking factors, so make sure you write your content around that.

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Hello Ruzzy, I'm new here. Nice article of Content writing for beginners. Sounds good. Thanks.

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I'm all for going the extra mile and writing a little bit more than what the client expected. Of course, the extra words should translate to a longer and more informative article without fluff or fillers. I haven't really tried getting clients for myself, but this has been my guiding principle for all my writing tasks at the the content site I've been working with and all other sites that pay me for my services. To thrive in this very competitive online environment, we have to provide value.

I apply the same principles to my blog which is a finance blog. The shortest post on my blog has at least 1,000 words. I realize, too, that when I was a mere blog reader/follower, I would prefer to read long posts that are content-rich and focused. On the other hand, when I was doing PTCs and getting paid for viewing blog posts, I'd encounter lengthy articles with no real content in them, just some generic content that you can find anywhere. I guess those types of blogs have no option but to pay for views.

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When I started writing online regularly in 2010, I did not have any niche. In fact, even did not know about the niche. I wrote on the random topic, whit out doing any keyword research. I did publish informative contents on evergreen topics. Some of my early articles are still generating a good traffic. Later, I attended an apprentice program on Hubpages which introduced me to online writing and online publishing.
In my opinion, you can write on any topics, you do not even need a niche, however, you need to focus on the topic that is not heavily saturated.
Youn also need to develop contents that are unique and well written.

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The title is my weakness. I often write a title that is very ordinary that’s why I tend to consult people after writing the article. It’s always a working title for me. When you say the content is garbage, my understanding is that it has nothing much to show – no information to share or nothing new or nothing interesting. The content should have something substantial inside. As one writer said, there should always be something new in what you write. We do not want to read something that we already know. New ideas or information will be appreciated by the readers. That is substance of the content.

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