9 tips for an awesome and SEO-friendly blog post

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9 tips for an awesome and SEO-friendly blog post

As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. You can help your readers grasp the core concept of a post by providing headings, subheadings and clear paragraphs. If people understand and like an article, they will be much more inclined to link, share and tweet about it – and that will increase your rankings. So, if you want to improve your rankings, improve your writing skills. Start with these tips on how to write an SEO-friendly blog post!

For some, writing for SEO purposes and writing to attract and captivate your audience could seem like two conflicting goals. I totally disagree. Indeed, if you want a readable and SEO-friendly blog post, the words you want to be found for should be in a very prominent place. But, over-using keywords severely hampers the readability of your text, which you definitely don’t want to do.

This post provides tips on writing blog posts that are both readable and SEO-friendly. These two goals should always go hand in hand.

Before you start writing: keyword researchBefore you can start writing, you have to do keyword research. If you want to dominate the search results, you’ll just have to figure out which words your audience actually searches for. These are the topics you should write about and the words you should use in your text.

Now, let’s start with some writing tips!

Key writing tips for good blog postsAbove all, your blog post has to be a good piece of writing! When starting a new blog post, many bloggers just start writing, typing whatever comes into their heads. While this may work for some people who have natural writing talents, others may need some help. Personally, I always follow these ‘rules’ when blogging.

1. Think before you write!

Think carefully about the message of your piece. What do you want to tell your readers or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page? Write down the answers to these questions before you begin.

2. Devise a structure for your blog post

Start your post by creating a clear structure. Every post should have:

  • some sort of introduction (in which you introduce your topic);
  • a body (in which the main message is written);
  • a conclusion (which should summarize the most important ideas or draw a conclusion).
Write down what you want to say in all three sections. You now have a kind of summary of your post. Now the real writing can begin.

3. Use paragraphs

Everybody uses paragraphs, but not everybody uses them well. Don’t start each new sentence on a new line, just because it looks nice. There should be a logical reason for starting a new paragraph. Each paragraph should have its own idea or subject. Ask yourself what the main idea of each paragraph is. You should be able to summarize that main idea in only one sentence. If you need more sentences, you simply need to use more paragraphs.

4. Use headings

Headings structure the whole page, so use them. They’re important not just for readability, but for SEO as well. Headings also help Google to grasp the main topics of a long post and therefore can help in your ranking. If you want people to find their way through your articles, you should use subheadings to lead people, help them scan your page, and clarify the structure of your articles. Make sure you use your keywords in some of the subheadings, but not in each and every one of them, as it will make the text clunky and unnatural, which will put people off reading further.

5. Use signal words

Signal words help people to scan through your text and grasp the main ideas. Let’s say, for example, that there are three reasons for people to buy your product. You should use signal words like: ‘first of all’; ‘secondly’ and ‘finally’. Also, words like ‘nevertheless’, ‘surely’ and ‘indeed’ give a clear signal to your readers. Readers will instantly get that a conclusion will follow after words like ‘consequently’, ’so’ or ‘for this reason’. Signal words are therefore very important to add structure to your text.

6. Let other people read your post

Before publishing your post, let someone else read it first. Ask them whether they understand the main concept of your post and invite them to correct any typos and grammatical errors.

7. Optimize the length of your article

Make sure your articles have a minimum of 300 words. Google likes long articles, however, if your article is too long – and not so easy to read – it might scare users away. Only try writing long articles when you know you’re a skilled writer. Check out this article if you want to know: “how long should my article be“. And don’t forget to use your focus keyphrase now and then!

8. Link to previous content

If you’ve already written content on the same topic as your current post, don’t forget to link these posts together. It will make your post stronger because you show some authority on the subject. As well as that, your link structure is also important for your Google rank. And of course, readers may be interested in reading these related posts too. If you want to read more about this you should read about internal linking for SEO.

9. Add content regularly

Regularly adding new blog posts to your website tells Google that your website is alive. If it’s not an active website, Google will crawl it less often, and this might negatively affect your rankings. But don’t just post for the sake of posting. Make sure you post high quality content: informative, well-written articles that fit people’s search intent.



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I totally agree with the "Think Before You Write" part of this, as well as many others because when I'm writing content for my websites or a client I will always write down a basic structure of the article I have in mind and expand on key points. I prefer using smaller paragraphs, 2-3 sentences long because they don't get readers fatigued and they are able to stick on the page longer than if I wrote a legitimate paragraph with 5-6 sentences.

Using keywords in your headings is nice to do, no matter if it's your H1 or H6, because the search engines will love that. You're telling people what they're about to read and you're letting the search engines know the importance of that section on your website or blog post 9 tips for an awesome and SEO-friendly blog post

The length of the article will always vary depending on where it's going on your website, but for blog posts, you'll want to take your time and write a decent amount of content in order to please the readers as well as the search engines. I try to keep my blog posts over 1,000 words and I try to target 2,000+ words so I'm sure the content is informative and keeps people on my pages longer lol 9 tips for an awesome and SEO-friendly blog post

Interlinking to previous content is a big thing if you want all of your pages to get indexed. You're basically backlinking your own blog posts and giving the search engines a path to see all of your content. There are Wordpress plugins that allow you to type in a keyword, add a blog post URL, and it will turn that word into a hyperlink to that specific page so you don't have to worry about going through and interlinking every single article. I've used it many times, and love it, but I can't remember the name lol.

This discussion was well written, I just wish you had written it yourself :'(

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Thanks for the responding! In fact, I liked the main ideas that were stated in the article, so I decided to distribute it on this site. At least due to the fact that it is more accessible for beginners

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