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Know your market and advertise to them the right way if you want to be successful
Many people complain about their ads, not bringing in as many sales as they thought they were, and this is usually due to targeting. People will see these images of successful campaigns and think "I can easily do that!" and then they fail miserably because they aren't split testing or running multiple campaigns at the same time targeting different regions, cultures, ages, hobbies, etc. You will rarely set up one ad and be super successful, it takes targeting, and if you don't want to set up a detailed campaign, then you're wasting your time.
The elderly don't want to see ads about action sports
If you're targeting is off, and you don't monitor it well, you'll be showing ads to people who have no care in this world about them. You will show something about Travis Pastrana doing a double backflip on a dirtbike to a grandmother who has never been on a motorcycle.
The same goes for kids; they don't want to see ads about hotel rentals or something their parents would rather see. If your targeting is off, your entire campaign is off, and that means you're going to have horrible stats and in the end, you're going to fail.
Use PPC targeting the right way
There are a few things you need to do when it comes to PPC, and they are:
- Take your time setting up each campaign and ad.
- Monitor everything on a daily and eventually, a weekly basis.
- Split test every ad and campaign. You may not have a winner the first couple times.
- Add additional keyword "suggestions" or "opportunities" as they come along, but be selective.
- Don't increase your bids and daily budget until you're happy with the results.
If you don't take your time setting up a campaign, you will likely fail in the short run. You won't get the right clicks because your ads are showing to the wrong people. You need to monitor everything continually, so you know what's working and what needs to be deleted. Don't be afraid to kill the bad campaigns to keep the good ones alive and running even better. You MUST split test everything you're doing because you won't know what's working if you don't. If you don't have multiple ads, and you're just running a single one, you likely have an underwhelming ad that could use some work or be entirely replaced by an ad that you should have had running parallel in the beginning. By adding additional keywords you will increase the spread of your net and bring in more clicks, but you want to cherry pick these "suggestions" and "opportunities" because they're not all good for what you need to target.And last but not least, you need to avoid increasing your bids and daily budget until you know your campaigns are working. If your solution to a bad campaign is to throw more money at it, guess what? You're just losing more money lol.
Almost everyone is on a mobile device
In the past, I use to exclude all mobile devices from seeing my ads but now I love them. I would set my mobile device and tablet bids at -90% so I was pretty sure I wouldn't get clicks from them, but if you pair up mobile traffic with remarketing, then you'll have a winning combo on your hands as long as the campaign is a winner in the beginning lol.
In the end, if you're not targeting the right people and split testing your ads, then you're figuratively burning your money and getting nothing out of it. You need to just take your time and hope to make money next week when you set up your ads today. Don't expect to get rich right now, because it won't happen, so focus on tomorrow or next week to make your first sale due to your ads and campaigns being tweaked to perfection
Thanks for reading!
- Tommy Carey