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4 essential ingredients every successful PPC campaign needs



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4 essential ingredients every successful PPC campaign needs

When you start your marketing journey, you'll likely fall into doing some PPC, which is actually a good thing because it's a great way to bring in some sales 4 essential ingredients every successful PPC campaign needs They power of a great PPC campaign can't be compared to, because it will always bring in a wave of sales that you don't have to get through SEO and your rankings, which take a long time to achieve. PPC campaigns do come with a downside though, you can be paying a lot of money for each click and not get a single sale. Your website and landing page needs to be top notch and tested so you know for sure it will convert people at a higher rater than normal, so that you can be sure your money isn't being wasted. I actually just set up a PPC campaign for one of my new websites and I took a few days to set up the entire process from bid to sale, mainly because I wanted to make sure everything was working and it would convert extremely well 4 essential ingredients every successful PPC campaign needs

Successful PPC campaigns are difficult to do if you just run through it without doing any previous research or small testing. You won't know what works until you try it out, so by testing everything you can and wasting money on bad campaigns, you will actually save a lot of money in the long run 4 essential ingredients every successful PPC campaign needs Think about it, if you're spending $10 on a test campaign and it doesn't bring in any sales, you might have just dodged a bullet because there are some people who would have ran that same ad at $100 a day with no set end date lol. Testing is what makes you successful, not random luck, so get out there and be sure your campaigns are going to work before you actually make them active 4 essential ingredients every successful PPC campaign needs

In this discussion I'll be going over the 4 essential ingredients every successful PPC campaign needs, and they are:


Great targeting
Everyone talks about how they are going to set up a PPC campaign and make a lot of money because they can get their website in front of 10,000,000 people. This makes me laugh, literally out loud, because those numbers only tell me they aren't getting super targeted with their ads, and they will just waste a lot of money on their campaigns because they don't really know what they're doing haha.

If you're not getting super targeted, you're not doing your job, and that's never something you want to run into. You need to get very targeted, like down to the city you live in, and be sure that your money is going to have a great ROI because you're only showing your ad to the people that will actually be interested in it 4 essential ingredients every successful PPC campaign needs


A decent budget from the start
When a lot of us start out, we don't really have a lot of money to throw into PPC campaigns, which isn't ideal. If you really want to play with the big dogs, you'll need a decent budget to throw into PPC in order to bring in plenty of clients. Think of around $3,000 a month, and you can't be afraid to lose that money, which would be a good start. There are companies out there spending $1,000,000+ in PPC campaigns each month, and gladly throw money at Google or Facebook to keep advertising, because it works!

If you don't have a decent budget, you'll have to bootstrap your profits, and that could take a while to get your profits to $3,000 a month that you're not afraid to lose. Yes, you need to see that investment as money you're not getting back if you don't want to worry as much about your campaigns. You are spending money to make money, which is basically gambling but you get to play with the pieces and try to align them in a way that makes you more have a higher chance of success, which some people do well and others can't figure out lol.


The right ads
If you think that your basic ad is going to convert like crazy, you're probably wrong, because rarely do the first ads in your head convert the best out of all the ones that you can set up. I like to set up 10 different ads for each campaign and see which ones are the winners. I will then cut out at least half of them after the first week and keep the ones that are performing well, then another week goes by and 2-3 more get cut. After a while I will have 1 or sometimes 2 if they're both converting at similar percentages 4 essential ingredients every successful PPC campaign needs

Your ads have to be titles just right and your descriptions have to be even better so you can convert the people who get past your title without making a decision to click through. You can also add snippets to your ads, which I highly recommend, and I like to show my transparent pricing in these sections so people know what I charge before they click through. This means they will know my pricing before they click, I won't waste clicks on people who can't afford me, and my conversions tend to be higher than normal because I'm weeding out the people who wouldn't have bought from me in the first place lol 4 essential ingredients every successful PPC campaign needs


Patience
If you're running a PPC campaign, you MUST be patient. If you don't have patience, you'll likely edit everything each day because you think it could do better, but you might just be resetting everything and your efforts aren't resting into place, which is what you want. When I set up an ad, I treat it like if I were throwing a rock down a mountain, it'll take a while to get to the bottom but as soon as it settles I'll know what it has done and where it went. The same has to be done with PPC campaigns, you can't constantly edit things as the "opportunities" come in, you need to see where everything settles and build up from there slowly.

Impatient people tend to have a short business life when it comes to PPC because they can get a flood of sales with one great campaign and they think everything should be like that. This usually results in them constantly editing their campaigns, making it so they can't settle, and they never truly know where the campaign is going when they eventually stop it and move on 4 essential ingredients every successful PPC campaign needs



In conclusion
PPC campaigns aren't difficult to set up and run, you just need to analyze everything prior to launching and be sure that you can lose the money you're putting in, otherwise you'll always be worrying about your money. You will also need to have plenty of patience if you want to make it long in this game, I've seen plenty of people drop out of the rat race simply because they were impatient. Keep doing what you're doing, if it isn't working, edit it slightly and see what happens. You'll never want to do a complete overhaul of your campaign, because you'll basically be starting over from scratch.


Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Razzy

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centurion

PPC- pay per campaign is completely depend on right product selection for PPC campaign and right geographical location selection also. On the other hand- right description and right keyword selection cna bring you also a good result. So Fb or Google or Bing or Yahoo PPC campaign will give you a great success if you can fill up all fields of the campaign by right keyword research and analysis.

Thanks
Centurion




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Erikly

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Martinsx1

I think targeting matters a lot in the success of PPC - Pay Per Campaign, because if the the marketing efforts isn't targeted correctly, there is no guarantee that such campaign would be fruitful. Also on the need of patience is very important because sometimes things doesn't work out as one perceive or think. Starting with a decent budget is good as well to enable one cover more ground.




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Everett

A smart tip that I have basically learned about from the community discussions is to remove countries that Paypal does not accept. Simple, right? I have actually never even thought to remove countries from my target (sometimes I do not care and target worldwide) that did not accept paypal. Now, that I know not to include those countries, it is much better to actually find the exact buyers you want. With all PPC campaigns, you want to target exactly the audience you are looking for. Another issue I see a lot of the times is some platforms say your targeted audience is "too limited or narrow" when you are actually targeting the exact audience you want. I would say to keep the audience, becuase a lot of the times the platforms just want you to spend more money by increasing your CPC or audience - don't do that, stick to your target audience only.




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anahbello1206

It would be practical to remove those countries that are not approved by paypal. This way you will be able to reach your audience more easily rather than just trying you luck which obviously will not change if there is no way that you can connect with them.




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Everett

It totally did not occur to me to remove countries that did not accept paypal, and I use paypal mostly for everything online since it is so widely used! It was probably a waste of money to include those countries that do not accept paypal because they would not be able to purchase my products and/or services because they were restricted from doing so.

So now with any advertising/marketing campaigns, I strictly target those that actually are not restricted from using Paypal, and everyone within my audience. If I would have known that information, then it would probably save me a lot of time and money. To create a PPC campaign seems to me like a real pain - so not using some countries that don't accept paypal will make it much easier for me when creating campaigns. The more you know, right?! 4 essential ingredients every successful PPC campaign needs




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anahbello1206

Yes a total waste I must say. I waste of your time and effort and also for those who would try to avail the products that you offer and not be able to do so. It will only give you headache thinking about how you can fix it.




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vinaya

Budgeting is something I need to think again and again. I do not have a lot of money, however, I do understand the importance of PPC campaign. I am working on a nutrition book, once the book is published, I am thinking to create a PPC campaign for this book. I may not be able to spend $3000 a month, all I can do is have $100 budget for the campaign. I might increase the budget if I see the positive results.




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Everett

I believe a budget for a PPC campaign that is around $100 a month is very good to get an insight of how to better your campaigns in the future. Surely you need thousands more to drive sales and what not, but $100 to start wtih is not that bad at all. I actually do PPC campaigns for a lot less (whenever I can, because some PPC platforms are very expensive). Just remember to target your exact audience, which is nutrition, fitness and health given the information you provided above. This target audience is actually a great one because there is such hype about health these days. I wish you much luck, and if you can after the book is created, and after you spent a couple hundred on PPC campaigns you should post here and tell us all about your experience if you are willing to do so.




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vinaya

My first PPC campaign on Facebook did not succeed. I did get traffic but there was no sales. Therefore, I am taking a lot of care this time. I am thinking to start an Adword campaign, which I have never done until now.




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Corzhens

I find that the budget is always the crux when it comes to advertising concerns because most of the business owners, I mean the small one and the newcomers to the industry, they all think that their business will pick up with just one day or one week of advertising. Little do they know that advertising is a continuous activity like what we see on tv commercials. Just a one spot commercial will not make a dent that the tv commercial should have a run of at least 2 weeks to have a value on the consumers.




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overcast

You have listed some of the good tips. I have noticed that having the right geographic region can be really helpful with the PPC. You can see that some of the time PPC gets blocked due to adblocker. So facebook and others are doing lot better in terms of the content. You can see that if the proper data is used on the people. It's possible to get the content upto the viewers part. But it require some understanding.




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Corzhens

I am not good at this but my take is for the ads to be relevant. Of course, the title should be catchy to get the initial impression of the reader. But the question to yourself is this – why would I click on the ads? It is a tough question to answer but you have to get the drift that readers have the habit of ignoring ads much more in clicking them. But if the ads are interesting and relevant to the reader then more likely you will get a click.




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Barida

Using a catchy title should be core and something that every marketer should have in mind as long as I'm concerned with getting results from the PPC campaigns. This is the reason I don't hesitate reading when I see some titles that are really making me to go through them over and over again.




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jaymish2

I 'm pretty wary about PPC campaigns. How do you make sure that PPC targets the right people?What's the probability you can spend money and not make any? Quite high in my opinion. Google ads these days are quite expensive. You're paying money for something that may not convert. I'm not a fan and would rather you find ways to find organic traffic. They many ways you can do that. Consult uncle Google.




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