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4 Things Your website visitors Really Want From You



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4 Things Your website visitors Really Want From You

When a visitor lands on your website, they want to see a few more things than just a great website design.  Sure, a great design goes a long way, but it's only the face of your business which means you need to also do plenty of other things in order to show your visitors you're the main place for them to come when they want to make a purchase. 

People want to know you have a good product or service, they want to be able to navigate through all of your pages easily, they want to trust you when they decide to make a purchase, and they really want you to respond with detailed answers whenever they happen to contact you.  If you're not doing any of these, you won't last long in your industry.  Below I'll go over all these things in detail.


A good service or product from you
If your product is inferior to your competitors, you won't see as many people coming to you for what you're offering.  It doesn't matter whether you're selling a product or service, if you say it's the best out there, it better be the best out there.  If you're saying it's the best, and it's not, you will see a wave of negative reviews rather quickly and that will definitely hurt your reputation online.

It's not difficult to offer a great service or product, you just can't cut corners in production of a product or when hiring the right people to perform a service.  You need to figure out how the make the best possible thing, and if that means you purchase a competitors service or product to see what top notch in the industry actually is, then spend the money and think of it as a write off for research purposes.

Knowing what the competitors offer will show you what you need to beat in terms of quality.  Build the best product and put together the best service that is much better than your competitors if you want to keep people coming back to your website.


Easy navigation through your website
Not many people think about it when setting up their websites, and I know this because I put together plenty of clients websites, they don't think of how their visitors will get around the pages they have up.  Think about it, if you were on a website and wanted to find a specific section, you'll look for a top navigation menu or enter your keyword into a search bar to find it.  If a website doesn't have proper navigation or a search function, they will annoy plenty of their visitors since they won't be able to find what they want.

When you set up a website, think of your navigation and interlinking before anything else, since it helps people get around your website and even helps the search engines crawl all of your pages. 

One of the websites I absolutely hate going on is GoDaddy.com because their user dashboard is so confusing that if you're not on it all the time, you won't know where the hell you're going.  I have only a few domains on their website, and ask myself every time when I'm on there "Why haven't I transferred these domains to NameCheap yet?" lol.

So put together a great navigation and you will have happier visitors, as well as happier search engines because they will be able to crawl your site easier 4 Things Your website visitors Really Want From You


They want to trust you, so show them they can
If you're selling something, and you want to be seen as an authority, you need to show you can be trusted.  If you don't show your visitors why you can be trusted, they will likely go to your competitors who is.  this isn't a difficult thing to do, all you have to do is add some images of your certificates if you have some or have a dedicated support line with the phrase "We're here for you". 

If you can show that you're there to answer any questions that your visitors might have, they will test it out and see that you actually respond quickly.  If you can do this, and other little things to show you're trustful, you will see a definite boost in sales.


Amazing customer support
This is pretty obvious if you run your own business.  If you're not offering great support, but you're selling a product and/or service, you won't be making as many sales as you could be.  People want to know they can contact you whenever they want, and get a response sooner rather than later.  If you can answer all their questions, as well as ones you think they might ask as a follow up, you will be creating loyal clients in a short amount of time 4 Things Your website visitors Really Want From You



In conclusion
The things I've covered above aren't difficult to do and don't really cost any money, so you should be able to implement them pretty quick and see a benefit within a few weeks.  If you're selling something that breaks often, it won't be seen as high quality, and you'll need to go back to the drawing board to have the best product available online.  If your service doesn't do what you claim, you will get a lot of negative feedback after every sale.  You'll need to tweak your service so it does what it's suppose to, and even more, in order to get the positive PR flowing.  They want to trust you, so show them how they can by adding trusted certificates given to you by major corporations within your industry.  You can also follow up the trust with a dedicated support line that anyone can contact you through, quickly and easily.


Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

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vinaya

The first thing that hold's visitor's attention is the design. If the design is neat and unique (not having too many flashy images or pop ups, a proper balance of color, easy navigation menu etc.), the visitors will decide to stay on the site. The second thing that will have the visitor stay on your site is the content. By content, I mean the products and services you are selling or the blog posts. The content must have good images, good title, good description.
Site loading speed is also important, if your site loads slow, visitors may not stay on your site.




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kgord

Yes, most certainly if your website is too distracting or unwieldy someone is not going to stay on it. However, yes, the feeling of value is something that someone really need to get if they are going to continue to patronize your site.




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vinaya

When I enter into a site and see too many flashy ads, pop ups, lot of graphics, too many ads, I leave the site immediately. The site needs to be neat and clean, at least the landing page. The second important point, is the visitor should be able to find information easily. The navigation menu should list all important posts and pages. Last but not the least, the contents should be useful and interesting.




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kgord

Yes, I mean the individual may have had fun designing the site and adding all the graphics to it, but it is likely not doing anything to help the customer. I think your site needs to be one they want to spend time on and can enjoy being there and making a purchase.




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vinaya

You should be creative in designing a website, however, exploring creativity does not mean you have to use fanciful design. Simple is beautiful. A simple design catches your eyes more than the design that has too many decorations. Simple does not mean bare or basic things. Simple means your website is neat and clean. easy to recognize logo and banner. Have you noticed the logos and banners of big companies like pepsi, facebook. They are not using complicated designs.




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kgord

I think that there are some of the many options that I need. A great website only helps to give you the sort of exposure you might need. It can give you help with your situation.




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Corzhens

You are right that the design is what we first see and notice in a website. The design is like the exterior of the house that it gives the first impression to first time visitors. This reminds me of our home when we first saw it as a prospect for buying. My husband did not even get out of the car because he said it looked expensive. That was true but I was able to haggle with the owner and fortunately we were able to buy it. Without that nice façade I don’t think I would exert effort to haggle for it.




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Judas2018

One of the most important aspects of pleasing your visitors in making sure your site is virus, malware and flag free. The last thing you want is your site being flagged by google for malware or viruses. You can lose customers you'd never get back. If it happens periodically, it can also make them think negatively of the site owner and see them as a nefarious person. Not all of your visitors will feel this way, but in this day and age of cyber attacks and crimes, people are very skittish about sites that contain warnings or red flags from google.




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JoeMilford

Judas2018,
This is such a good point, and i never even thought about this really, all that much, until you mentioned it. We definitely do not want to be spreading viruses and malware to our customers just because they come to visit us online out of basic curiosity or interest. I know that, if I got hit by malware or a virus at a site, i would never go back to it for sure. I think it is normal to be skittish about these sorts of things. What steps or procedures do you take, Judas2018, in order to keep this type of thing happening at your sites What software do you use, for instance, and is there any free software you can suggest that is reliable?




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Judas2018

Our host uses software but I personally make sure that all of my access panels to my website and forum are protected by rotating passwords. People can't install malware on your site unless they hack into your admin area and proceed to insert malicious code. Or attack the host itself, and insert malware to all sites through a specific server. I also make sure to inspect any and all ad code before placing it onto my website. If someone wants to purchase advertising on our site, and provides their banner in html code format - I make sure to inspect those codes from top to bottom, before uploading them.




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Kakashi2020

I do agree with you that Websites should be user friendly to navigate and just to add, good websites do highlight the FAQ's which is very important to be read by visitors. Beyond the Trust factor and Customers Support you should also have Good Content meaning you have to have good products or services which you have pointed out, because it's what really matters, and that's what visitors in your site would be looking for.

Another thing people are looking for in a site are opportunities to earn from it. There's a lot of ways to do this, be creative.

Just think for a minute, What if you visited a site that has a good design along with a good content, product and or services and it also has a good customer service and a review and comment section, in addition it also gives you good opportunities to earn, what would you do?




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JoeMilford

Kakashi2020,
I agree with BOTH of you! When a website is hard or difficult to navigate, it immediately turns me off, and i am likely to just leave it cold and go on to the next thing I might be interested at the time without giving it a chance that it might even deserve. I've also gone to websites to buy products which make it almost impossible to see your finished order form or cart items, and sometimes do not have a contact phone number, and these sites start to quickly feel like some kind of scam to me! Once difficulty is established, and trust is possibly broken, then I do not return to that website. If I found a website which had all of the qualities that you listed above in your third paragraph, I would definitely be somewhat loyal to it.




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treecko142

I agree, when I go to a site, it really helps if there is a space allocated for FAQs about them, which is a great plus. In addition, everyone is looking for opportunities to earn and so this is a great way to encourage visitors.




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overcast

FAQs are much have these days for the products. Because that's how many people seem to be making any serious money. I am not sure how the FAQ applies for every site. But any site that sells something needs to have an FAQ.




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Martinsx1

Everyone loves to make an extra money in participating in something, so having a website that is well designed, very easy to navigate through, high quality content, quality services and products, together with an opportunity for members to extra money for being in the platform would always take up that opportunity.




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treecko142

Yeah, people love earning money, especially when they can do so in the comfort of their homes. While the thought of earning money is enough, it won't be able to hold the attention of other people if the design and site navigation is a pain, not to mention poor quality content leaving the member with fewer opportunities to discuss the topic.




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LondonsEnergy

Perfect Post, Wonderful .. very important points covered and i really do hope this helps many website owners and developers.




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JoeMilford

Razzy,
These things are all SO true, and this is exactly what i expect from websites that I go to, so why wouldn't I expect this out of myself and my own sites as well? Not only does customer service have to be done in a polite and professional manner, but also has to be handled quickly for our clients. Not giving them that extra special attention that they need and crave is a sure-fire way to end up losing them, and along with them, losing the potentials customers who they could have referred to you had they been satisfied. Providing good customer service IS a way to show our customers and clients that they can trust us, and I try to do that all of the time. I am the only person running my business, so it does get a bit tough sometimes, but so far, I seem to be handling. If it grows anymore, though, I will need to bring someone in to help me more, and I will make sure that whomever I hire is very adept at serving the customers well.




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DenisP

"Not giving them that extra special attention that they need and crave is a sure-fire way to end up losing them…"

This is all too true, and I've actually seen this actively happen.

I'm a fairly avid gamer, so I frequent video game forums and have seen posts where customers outright dumped publishers for not respecting them. Every now and again, a title will come out that stirs up some controversy, either due to the publisher using shifty marketing tactics or the game simply having subpar content. In any case, people will often contact customer service representatives in order to either get refunds or just file complaints and suggest improvements.

I've seen countless cases where the publisher never bothered replying or addressing issues directly with customers, and as a result people have often banded together to boycott their products. Obviously, getting boycotted by any amount of people is kind of bad for both business and publicity.

So the lesson is, respect and address the concerns of your customers.




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JoeMilford

DenisP,
I've seen this happy in all types of businesses, online or not. When I get poor customer service, I rarely go back. I was at a bagel place, and the lady who took my order must have written it down, and when I got it, it was wrong. I went back up to the counter to say I would like it fixed, and I would pay the difference if need be. She jumped into giving me a lecture about what the word "schmear" means, embarrassing me in front of other customers. I never went back and left no tip. I've been to plenty of delis in my time, and I know my bagel terminology, lol. Anyway, I know that is not an online example, but it was the most recent time I was treated poorly as a patron. We need to show people, in our online ventures, the same respect which we would ask for and expect from them.




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kgord

As usual Razzy you hit the nail on the head. People are unlikely to return to a website that they get no value from. It is just one of the common sense things that too few webmasters seem to take into consideration. They probably wish they had done so.




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DenisP

I think that it is good advice to try out a competitor's product or service, even though technically you're going to be giving your competition money. If they're doing better than you, you have to figure out why that is. What is it about their product that is so satisfying? Once you've done your research and objectively analyzed what keeps them in business, you can work on imitating that only to an even better degree.

I also agree that being able to easily navigate a website is incredibly important. I can't count how many times I've been upset with a service because it took me ages to find some piece of information that should have been readily available on the front page.




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vinaya

In order to excel in your business, you need to outsmart your competitors. First of all you need to identify your competitors. Once you made a list of your competitor, check what they are doing to drive sales. Check what kind of products and services they are offered. Check their price and quality of their products. Sometimes you even have to order from them to see how long it takes to reach the product to you or what kind of products they are selling. By selling best product for the best price, you can increase sales.




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overcast

I think website visitors each of them have different motive. Some of them are in the buying persona and some of them have the information persona. Lot of them have their own mindset on the things. I guess it is different for each one of the people on that point. I have found making persona for the visitors always helps. As that helps with the traffic in the hand. I think some websites have their own set of issues for the traffic though.




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treecko142

Key essentials that you need to have is at least the good product and the good site navigation or good website design. Some customers are driven away immediately when the website looks unprofessional or if it's very difficult to explore the site, while others just go straight to inspecting the quality of the services or products. You can always improve your customer support later when you have more customers, but at the very onset of your business site, those two things should be present.




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aeon

A good site navigation is enough for me, The good blogs about the product, and some testimonials from the previous visitors also is another factor, Some excellent explanation or product information and something that the visitors could learn is the big factor for the visitor of the site.




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overcast

Same with me. I don't expect much from the website. As long as I can search on it. And I can navigate through it. I am just fine. And that should be more than enough for site to properly work around. I guess I have to check out on auto translation site. I guess there must be many other ways new responsive site can retain the users though.




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aeon

Yeah right, because the visitors already have the idea that's why they visited the site, all they need is the additional information about the particular thing or product for better decision, and the first thing they looking for is the navigation.




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overcast

Yes. Hopefully the AMP project type of the projects can solve some of the potential problems. I hope to see those changes real soon. I guess in next few years things would surely change.




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Kakashi2020

If a site is making me feel uncomfortable and if it is not welcoming, if it doesn't have an email / message / support link, if it doesn't have a FAQ's page or doesn't include it's history and company address and if it doesn't pass or has a very low rating in reviews and scam review sites then I steer clear of it.




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vinaya

I think the site needs to have pages for about, privacy, and terms of use. The visitors should easily find these pages. The website also needs to have a contact form that actually works. I don't remain longer on the sites that do not have about, privacy and other similar pages.




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treecko142

Yeah, this is another thing that I look for especially for sites where you sign up and provide your personal information. I want to know how anonymous I'll be on the site and if my details would ever be used for anything else through the privacy page and terms of use of a website.




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centurion

Thanks for the beautiful and amazing article. I have 2 website at this time working with my friend cum small brother and these techniques will help me a lot. I have website with easy navigation. I have website with quick customer care. I have been trying to provide the good services.

Thanks
Centurion




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edencaga

Yes your right!. Me either, if the website is easy to navigate and it's user friendly I would really visit those kind of websites. One also are the sites that has an interesting topic or topic that interests me like the latest updates of Korean drama or New movies released from cinema and etc.. What I have also considered to visit are sites that has cool or simple yet readable or enticing layout design of a website. Since I am an artist, I look and I am very particular and observant when it comes to the design of the website. One is the color combination used by the creator or owner, was it well organized ,is it pleasing the eyes? Those are just few questions comes out from my mind if I visit a website but if i really look for a good content sometimes designs is not a matter to me. Simple designs are okay as long as the text and the content is interesting.




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hazelandrea

Before customers buy the product, they would first see how it is presented through your website that is why it is important to provide sufficient information about the product so they can be able to know what exactly they are buying. One information I always look for before buying a product is the ratings. If the rating is high, there is a high possibility that I would buy a product so it may be helpful if the people who bought the product previously can say something regarding their experience for the future buyers.




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jaymish2

With so many websites out and about on the web, it's becoming more and more difficult to capture a readers attention. I definitely agree that they are some deal breakers that readers are super fuzzy about.Most people underrate the importance of a website that is simple and easy to navigate. You would be surprised how many websites turn people off for these reasons. From personal experience I hate it when I go to a website and it's confusing or too messy or all over the place,that would be my que to move on! I can imagine others that are less patient are doing the same. There is no excuse for a website that is all over the place,especially when you can get templates.




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Tronia

Customer support - ding, ding! This is so important and sadly many websites don't have a good support set up which is a major turn off for any visitor. I know so many websites where I've purchased something from and then something happened, I contacted their support and it took MONTHS to get it fixed.




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Corzhens

You have 2 kinds of visitors to your website. First is the regular visitor, customer or client. Second is the visitor that is true to the word. Maybe the user chanced upon the backlink of your website and had clicked on it. For the first visitor which is the customer, he wants good service or quality product and most of all, he requires attention so any message should be responded to immediately. The second visitor wants to take a look and if your website is interesting particularly your business, you can turn that first time visitor into a customer.




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Martinsx1

Your products and services is what defines your business and offering the best to your prospective customers is one way to keep them in line and having their loyalty because there are lots of competition out there who are willing to put you out of business. About one's site, if it's hard to access and difficult for visitors to find their way around it, it's definitely going to be hard to keep such visitors, so it's very easy ensure that you get your site navigation system to be very easy to navigate through.




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Kakashi2020

Having an easy to access, quick loading, light site is the best. If you ask me a site shouldn't be filled with too much graphics, it's better to have simple sites because its lighter and loads faster.




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mystic14

I am here for you, not we as it is just me. If you can answer all their questions, as well as ones you think they might ask as a follow up, you will be creating loyal clients in a short
amount of time. Nope, I haven't gotten any yet. I have done both and yet I can't get a single thing. I must have really really bad luck.




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DarthHazard

Trust. And customer support. Two extremely important things that your website visitors will 100% want from your website. If your visitor is unable to trust you or your website then chances are that they will just leave and not bother to come back because they don't want to take a risk with your site. Customer support is also extremely important because of the fact that if your visitors encounter a problem, they will want that issue resolved extremely quickly. If not, they will just get fed up and leave!




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PremiumAccs

Google does not like slow loading site for sure. Dont use a lot of large videos. Google also likes unique content, texts and design.




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Kakashi2020

A good addition to your list is Additional Benefits like earnings through content making, affiliate marketing, contests and raffles, anything that would motivate visitors in helping the site.




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Barida

Sure, each visitor to the website of any online webmaster is there to get value for something. Either the product you are selling is super quality and can solve the needs of the visitor or that the service that you offer is excellent.

Also, I see some people that feel that the web design is all they need without understanding the need to keep everything about the place in good terms so as to be able to keep doing well as regards customer satisfaction.




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treecko142

I agree, while web design is one of the important aspects of a good website, you shouldn't be too focused on just improving the design alone and disregarding the other components of your website. After all, your business is still about providing a service to your customers, so you should be clearly focusing on that.




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