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Quality content and Facebook ads are a win win



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Quality content and Facebook ads are a win win

We all know that ads on Facebook can be an amazing thing if you do them right, but you could totally screw this up and waste a lot of money if you're not careful.  So, to be careful you will need to add plenty of great content to your website or blog before you do any sort of Facebook advertising.  You need to do this because you will want people to read everything you have on your website and then sign up or purchase something.  If you don't have plenty of content ready for them to engage with, why would they stick around and love everything about your website?

Facebook does have some competition in terms of fighting for the best position for advertising, but you can still build up your audience on a shoe string budget if you're strategic about it.  Of course, you'll need to only invest what you're willing to lose, but that's a common thing when it comes to advertising.  If you only have $100 to your name, you're not going to want to advertise at $10 a day for 30 days lol.  If you're smart, you'll run it at $1 a day and figure out what you can get your CPC down to, then you'll boost it up slightly and bootstrap everything that comes in, but that's a topic for a different discussion Quality content and Facebook ads are a win win

In this discussion I'll be going over why quality content and Facebook ads are a win win, so lets get to it Quality content and Facebook ads are a win win


Write 10 to 15 long articles that is high quality
What you'll need to do, before you even think of setting up an ad on Facebook, is write up a minimum of 10 great articles that you know people will engage with.  I'm not talking about 10 articles that are 500 words long and have dozens of images plastered wherever you could get them in.  I'm talking about well formatted articles about your industry that are 2,000+ words long. 

You'll want longer articles because they take longer to read, obviously, but that's not the only reason you want them to be longer.  Statistics have shown that longer articles have a better chance at topping the search results on all the major search engines compared to anything that was simply thrown together and doesn't break the 500 word mark.  Another benefit from having longer content is that people will likely find something in your article that they can relate to, which increases the chances of them signing up for your newsletter or even buying something through your website or an affiliate link.


Set up some monetization on your site
After you have all your content written up and published, you'll need to figure out what you want to do in order to profit from all of this work. 

Here are a few of the ways you can monetize your website and content:

  • You can add in some strips of adsense code and get paid per click
  • You can add in similar code from BuySellAds and get advertisers to pay you in monthly installments
  • You can add in affiliate links and get paid whenever your traffic clicks through and makes a purchase
  • You can sell your own products or services and have a higher profit margin than the rest

Monetizing your website isn't a difficult thing to do, you're basically setting up your pages to increase the chances of making money with your traffic, but you need to figure out which method of making money you like best Quality content and Facebook ads are a win win


Get some initial engagement on your articles
After you write your articles and get all your monetization set up, you'll need to get the ball rolling and get some initial engagement on them.  Some of you are saying "Why would I need to do this if I'm going to be paying for traffic from Facebook and get engagement that way?" and the reason is you don't want your paid traffic to land on an article and no one has liked, commented, or shared.  People want to be sure that others like what they are reading before they themselves do any sort of engagement.  It's like most people are followers but they don't even know it, so be sure to break the wall down and let them in to engage with you by getting your own initial engagement.

The engagement you get on your new articles doesn't even have to be genuine, you can start the engagement yourself and even get some friends and family to come in and comment, like, and share your amazing content Quality content and Facebook ads are a win win  Sure, it's not the most ethical thing to do, but it will show the paid traffic that others are liking, commenting, and sharing your content so it's alright for them to do as well Quality content and Facebook ads are a win win


Set up a PPC ad for each article
After you do all of the above tasks, you can NOW set up your PPC campaign on Facebook.  You'll want to get super targeted and this means your not going to get as much traffic as you would like.  You will however be setting up an ad for each blog post and targeting the same people every time.  If you're already getting super targeted with your ads, you know that people will love what you're writing, and they will continue to come in and engage with you Quality content and Facebook ads are a win win

You won't be setting up an ad for each article right away, instead you'll set one up each week and build your audience gradually. 


Respond to ALL engagement
This is a big one, you need to respond to everyone that comments on your ad and your content because it will spur even more engagement.  If you're only responding to people you want to talk with, people will take notice and they will begin to avoid your ads and content all together because you're being selective.  You will also need to respond to anyone that is being negative, all while being professional and putting out any fire you possibly can.



In Conclusion
Facebook ads aimed at amazing content is a win win because you will build up your own community on Facebook through likes on your business page.  You will also build up your email list from people subscribing and wanting to know more about your industry.  Basically, you're creating your own community within your industry and turning yourself into an authority over time.  If people see you as an authority, they will share and refer plenty of traffic to you, which is an amazing thing Quality content and Facebook ads are a win win



Remember to follow me!
https://www.seoclerks.com/user/Razzy


Thanks!

Razzy

Comments

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anchoreztin

I have a start up facebook page that I am planning to build up in order to get monetized. I find this article helpful. Now I understand why my page os not doing really well. I constructed a well written article but it is shorter because I got that thinking that readers dont really effort on reading long articles. I made it really straight to the point. Also, I would like to take in consideration to respond to all the engagements as much as possible to attract traffic to my new facebook site.




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TommyCarey

It will take a bit of time before you start to see a lot of traffic coming in. You can post snippets of your content, but if you don't have a lot of articles and posts on your own website then you won't get a lot of people sticking around.

Build up your page, your website, your blog, and keep people going around all of them in order to have the best possible chance of generating a sale or sign up Quality content and Facebook ads are a win win




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Zelmontero

I agree with you. Writing short but quality content article will be more effective to the readers. It will also make them to read more of your work if they yearn for more articles. Readers appreciate more straight to the point articles because it save more of their time. Good luck with your Facebook page. I hope that I can start my own Facebook page in the future.




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anchoreztin

Thank you for this. My style is always straight to the point for I myself hated long articles that leads you nowhere. What I am doing now is having regular posting to my page. I can see that engagements are continously flowing in a slow upward phase. I advice that better start now than to start later.




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Corzhens

I am confused with your statement about monetizing the Facebook Page. Pardon me for asking because what I understand with Facebook Page is that it cannot be monetized. It would be great if I am wrong because we can easily create a Facebook Page and have it monetized. Is it Adsense you are talking about the monetization or is there another means that Facebook would allow?




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Zelmontero

Respond to everyone that comments is really a must. You need to be open to all of your readers. You do not have the right to be picky. Notice them so that they keep reading your work. I also believed if you are writing quality content articles people will be noticing your work. The advertisement will not really work if your works are not interesting enough. Truly! Quality content and engaging to your readers are the key for your advertisement to not be wasted.




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ballyhara

This is one of the more important tips, answering back/feedback with your customers. People, if you give your clients the attention they want, and listen to their suggestions and needs, you will always have a returning client that will bring more clients to your list. Advertisement does a big part on your business, but your attention is the focal point in all this.




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stbrians

Razzy, I welcome these ideas very much. They will help me when I set up my website. I had started getting some boredom out of posting on facebook.




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TommyCarey

I know how you feel, but I quickly switched gears after feeling that way and started boosting my social pages and groups with PPC campaigns to liven them up Quality content and Facebook ads are a win win I now have dozens of people commenting each day and that keeps my hopes up for an increase in sales lol.

Some days it's pretty annoying because you don't get any engagement while other days are awesome because it seems like everyone is talking on your groups or pages. Put in the work now and you will be happy you did later Quality content and Facebook ads are a win win




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overcast

I have found out that facebook traffic can be a good option for selling the products. And as you can see it can definitely free you from most of the things in the product promotion. Like they have the feature of app install ads. So that is a good option for the sites and the apps that want promotion. So reaching new audience is possible with the facebook Ads. Only issue being facebook has some restrictions that may stop the user from promoting some products.




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anchoreztin

Facebook has a lot to improve in terms of it's issue. They focused on adding more and more feature than to perfect their previous feature before jumping on a next feature. But what I like about faceboom is their support services. When you report a problem to them, they are very reachable. Unlike youtube, and other social media flatform.




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overcast

I think facebook release the bug update every weekend. So it's possible that they may solve the issues that way. But the thing is that facebook does not always solves the problem the right way. Facebook ads often have the change adjusted. Like say if there is anything viral going the ads adjust as well. So it depends on lot of such factors. Facebook ads are good for the business after all.




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rlpzbeermoney

I didn't know that you could turn a page of quality writing into ads on Facebook. I thought that you could only do those with products and services. Though it would be hard to even compete with the existing ads of the site seeing that they favor products more than publications. Thanks!




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cmoneyspinner

I have heard that some people publish directly on Facebook. In fact, I've heard some people don't use a website or blog anymore, they only use Facebook. Just want to get clarification on one thing. When you write your articles do you publish them on your website or blog OR do you publish them on Facebook?




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amelia88

Responding to all engagement is a huge one - I feel like when people feel like they can connect with a brand or a company then there's so much more loyalty there. It really personalizes a brand, too, and I think that helps immensely with drawing in and retaining a customer base.




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vinaya

If your website is new, getting traffic and engagements on your content can be very difficult. In that case, you can try microjob site or blog commenting service to drive traffic and comments. You have to do this until you begin to receive search engine traffic. You can also try social media posting and encourage your friends and family to check your website and leave comments. However, if you are using network ads, never ask to click on your ads.




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treecko142

Having good content alone won't cut it nowadays when there's a lot of content on the internet, you really have to advertise your site and then keep your customers or readers via engaging with them in discussions. This will set you apart from other online businesses.




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DenisP

Getting some initial engagement would probably be one of the most difficult aspects of getting some activity going. I’ve seen plenty of blogs with great content and a decent amount of views, but nobody really wants to comment on them for some reason. I think it’s important to give the reader a reason to actually comment.

Take what YouTubers do, for example. Most YouTubers include a question in the middle of the video that’s based on the topic at hand, and by doing so they’re giving viewers a reason to respond to what’s happening and engage in the community. I think the same could be done in a blog post as well.




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fishbate

Thanks for the tip, i have a Facebook that are gaining followers and i'm thinking about monetizing it just to have some extra motivation. I'm actually surprised that the followers are gaining on it's own even i haven't posted anything in a month. So i guess, its a good thing for me and it really motivates me to write more articles.




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aeon

The tips are really helpful. You should always have the good content and make sure it's really interesting before advertising it to any social media because if not, you are just losing the possible customer or readers.




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trixari

Thank you for the tips! Facebook has been a really great platform and it's good to know that we can use it not only to socialize but to also spread awareness and share knowledge. But, we still have to be sensitive about our audiences. There are some followers who don't like to read a lot and there are some who prefer to read articles. It's very important to keep a balance between those two Quality content and Facebook ads are a win win




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jetselle

Facebook platform is indeed do a good job when it comes to advertising. Billions of people now using facebook and this is a great way to enggage people you will only need to have a great quality of advertisement. But advertisement is useless when they are not interested on it so do how you can attract many viewers. Good quality content is essential to writer an interesting articles makes the readers to attract.




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Corzhens

I have noticed that Facebook ads are now getting popular in our local scene because I have been seeing not only businesses but also professionals with their ads. Take for instance this doctor who is into herbal treatment. She was being harassed by big drug companies. To fight for her cause she launched a Facebook ad that would show her genuine objective in her alternative healing program.




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esteban123

Yes I strongly agree on this article because we all know that Facebook is really known all over the world. Many people are spending much time on this particular social media platform that is why it is better for business minded people as long you are using it in a right way. The advertisement that each will put on Facebook really gets a high number of click or views in just a short period of time. I see Facebook as a good advertising site for a certain product or services that one may performed in the future.




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Chinet23

Facebook is the most widely used social media so its influence and reach is something that we should not overlook. I understand now that the length of articles affects the chance at topping the search results. The tips that you shared here are really practical for beginners. After you have successfully fulfilled the how to's in writing content, the next thing is how to monetize your blogs. This part doesn't seem easy I can tell but these are the things we have to understand to make it successful. And I know it's going to be a process which requires patience and hard work.




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Martinsx1

I think that we all well aware of how good the Facebook community have influenced businesses marketing in all aspects possible because of the exposure it helps brings to anyone using the platform to promote their business products and services. Facebook is one of the most popular and most used tools to help you get the best out of your business and knowing how to use ads not in an annoying way can certainly monetize your site to a huge extent.




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ajahcuizon

Using Facebook as a step to your success is a great way to enhance your traffic. I have noticed that Facebook is now adding ads that will pop out while playing an advertising. It helps on helping a business to get some exposure since most of the people nowadays use Facebook as part of their daily routine. You could use it as a tool for your business to grow, you just have to create a name or trademark that will make the people remember your brand. The people could also help you increase your traffic when they share some reviews about your product and company. It is a good way to help your business grow and give you multiple earnings.




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esteban123

Facebook is really a great tool If we are to advertise certain product and services because many people are using it nowadays. It is one of the most convenient tool to reach millions and hundreds of people nationwide. We must just be sure to have a great quality content so that many people would patronize what we post on Facebook.




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jayjaydimson

Yes of course, Because Facebook is the most used social media all over the world, And everyone has it, So if you post ads on the facebook, A lot of people can see your ads and they can be sometimes interested because facebook ads filter someone's interest, for example, you browse something on Amazon, and it is connected on your facebook account, That thing that you browse on Amazon will appear on your facebook timeline, So most of the people that will be seeing your post means that they searched on Amazon that's why it appears on their timeline,




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jayjaydimson

Yes, it is really a win-win, because Facebook will find a person for you that is suitable for the product that you are selling. Facebook are collecting your interest, and in that interest, they sell it to the sellers and dealers online.




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jayjaydimson

Facebook are used by a lot of people so I guess its a win win for me to make Facebook as one of your social media marketing.




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DISTEFANO115

Of course, it is, consumers love the quality and good quality is going to maintain a customer, as producers we should focus on quality to satisfy customers and Facebook is one of the biggest social media platforms. Using this as an advertisement page can be very influential since a lot of people is active on Facebook.




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Einalem

This is definitely true. As we all know, Facebook is the largest social media platform today and that's what makes it as the great medium to publicize and promote your business. Since it is widely-used and people spend most of their time in this platform, it is a lot easier to gain audience.




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