SEOClerks

15 ways to help your small business get to the top of the SERPs



Enter a reason for deleting this comment

15 ways to help your small business get to the top of the SERPs

If you're like most of us, you have trouble getting to the top position in Google and the other search engines. There are some of us who seem to get there fairly easy, but sticking to the top of the SERPs seems to be like an ongoing battle, because it is! You constantly have to work on your SEO, content creation, marketing, etc. in order to stay competitive.

Are you having trouble getting to the top of the rankings or are you just starting your rankings journey? Don't worry, I'm here to help you out a little bit with these 15 little tips that might be getting overlooked 15 ways to help your small business get to the top of the SERPs


Increase your contents word count
No one wants to sit down and write a 2,000+ word article about knitting, dogs, cars, weather, or whatever your niche might be. After around 1,000 words you could start to get repetitive and your article might feel like it's dragging on, but you need to stick with it in order to see the biggest benefit for your time invested 15 ways to help your small business get to the top of the SERPs

Longer articles have been proven to rank better than anything under 500 words, even though you've probably read that a lot of high quality articles are between 300 and 500 words. Longer content is more difficult to write because you have to add more points or interest within them in order to keep people reading, but it's worth it to sit down and map out your article.

What you should do is write out all of the sections you want to write about and sub sections. After you get 8 to 10 you should have plenty of things to write about since each section can easily be filled with 250 words. This means if you have an intro, 8-10 sections with 250 words each, and a conclusion you should have at least 2,500 words. This is an estimate because I'm assuming your intro and conclusion are 250 words a piece. Now, you don't have to set your minimum at 250 words for your intro and conclusion because even this discussion doesn't have a 250 word intro lol.


Show Google your XML sitemap
A sitemap is basically a page on your website that categorizes everything within your website. This means, when you decide to upload your XML sitemap to Google, you're showing them a pathway between all of your pages and they will be grateful you did this because it will be much easier to index everything on your website. We all know that indexing your pages is the first step towards getting a lot of traffic, so by submitting your sitemap to Google, you're essentially letting them know what you want indexed and that you should be ranked for your ideal keywords lol.

If you're using a custom HTML or PHP website you'll have to get something designed in order to get a sitemap together. There are plenty of pre-coded scripts out there that will allow you to do this, but if you don't know what you're doing, I would highly recommend hiring a programmer to go in and install it for you.

If you're using WordPress, you can simply download a sitemap plugin and it will create everything for you. After that, all you have to do is submit your sitemap to Google in order to have them come crawl your pages 15 ways to help your small business get to the top of the SERPs


Be sure to use 301 redirects
If you're deleting a page on your website and sending all that traffic to a 404 not found page, you're losing a lot of authority because no link juice will flow to a page that deserves it. Sure, backlinks out there will still aim at your website, but they won't look good in the eyes of Google because they're now sending their visitors to a page that isn't there.

If you're using 301 redirects, you're basically redirecting users to a page that is active and also a page that Google can stand behind because it's not a dead 404 not found page. Your visitors will appreciate it as well 15 ways to help your small business get to the top of the SERPs


Don't block Google by accident
This is a little trickier to figure out if you don't know what you're doing, but it involves your robots.txt file and who you're not allowing to view your website.

If you see something like this in your robots.txt file, you need to fix it immediately:

User-agent: *
Disallow: /

Basically, this is telling the search engines to not crawl or index your website and it doesn't matter how much SEO you've been doing, nothing will get you indexed. Again, if you don't know what you're doing, be sure to hire a designer or programmer to fix this if it actually is the problem.


Be sure you're responsive
When I say "responsive" I'm not talking about how you need to respond to any emails or support tickets as soon as you can. Responsive is design jargon for "mobile friendly" and you need to remember that. If your website isn't responsive, you won't see a decent boost in the SERPs because Google now prioritizes mobile friendly websites.

Google decided to prioritize mobile friendly, responsive, websites because the majority of their visitors are now using mobile devices. This means that Google is wanting their traffic to have a better time on websites they visit, so by prioritizing mobile friendly websites, they are making sure the majority of the search results are going to be ok for anyone on their cell phones or tablets.


Quick load times
Your website must load quickly if you want to be on the good side of Google. Having a slow loading website will not only hurt your sales, it will make sure Google pushes you down in the results because they don't want their visitors to get annoyed when they get to your website.

Ways you can speed up your load times are to have smaller images and this could mean you have them compressed. You can also have a bigger, and better, hosting account which will guarantee that your load times are quicker than if you were on a shared hosting plan. Be sure to test out your hosting company of choice before you dive in and pay for a full year, you don't want to be stuck in a deal with a slow hosting provider for a year 15 ways to help your small business get to the top of the SERPs


Make your URLs work for you
I can't express this enough, your URLs need to be descriptive, and that means you need to use your titles in the URL itself. You need to get your keyword into your URL for the best result when it comes to your rankings within Google. If you're not trying to optimize your URLs, you're simply not trying lol. If you're using WordPress, you will see that each blog post will auto set your URLs to be your title, which helps prevent you from messing up this part of the work lol 15 ways to help your small business get to the top of the SERPs

People like using dynamic URLs, but I think they are horrible because they turn into your domain and a bunch of letters and numbers behind it. An example of that would be something like domain.com/al830ske9 which isn't optimized at all and likely won't help you out with your rankings.


Get a .com domain if you can
When it comes to the right domain name, you'll want to be sure it's followed by a .com if possible. Now, it's not a deal breaker if you can't get a .com but roughly 84% of the top ranked results within Google are .com's and that means you should follow suit. I wouldn't worry too much about getting your keyword within the domain name itself, you should worry more about getting a domain that is easily brandable.


Internal linking is your friend
Now, we're not talking about linking to third party websites, that will just hurt your rankings if you're constantly doing it. When someone says "Internal Linking" they're usually talking about linking yourdomain.com/cars to yourdomain.com/antiquecars so the search engines can jump between your pages with ease. Internal linking needs to be done in a way where you're still being relevant. You can't post an article about a 1969 Shelby cobra mustang and then link to a page where you have your privacy policy.

You need to use links within your content that points to other articles that are similar. This is what Google loves because it helps them and your readers can jump between articles while still covering the same topic 15 ways to help your small business get to the top of the SERPs


Don't use your sub-domain for important info
How many times have you seen a big authority website put need to know information on a sub-domain for all of their readers to see? Not very often, and if you said you've seen it plenty of times, you're either telling lies or you don't know what a sub-domain is lol.

Keeping your important information on your root domain will keep everything in front of the search engines as well as your visitors. Google and your visitors will thank you for this lol.


You still need to use title tags
Some people will say that title tags don't matter too much because Google just wants to see the content on your website is high quality and informative. Using title tags is still a thing of the present, and I would highly suggest you use them on every page and throw a keyword in each one for optimal benefit.

Title tags are the things that will likely be what is indexed, so be sure to write them up in a way that will encourage people to click through 15 ways to help your small business get to the top of the SERPs


Use schema.org and love it
Shema.org helps you show rich snippets in the search results, which Google and their visitors will love because you're showing more information on your search results than some of your competitors. You'll actually get some additional clicks through the search engines because of it, so it's a good thing to invest some time into 15 ways to help your small business get to the top of the SERPs


Get started with your blog
Now, a lot of you probably already know the importance of this, but some may not and that's why it's in this list. If you're not already blogging, you need to start immediately and get a massive amount of content rolling out for your visitors to read. The more content you have on your website, the more likely you'll see Google boosting your rankings within their search results and sending you more traffic each month.

Blogging is a beautiful thing because you're able to get a lot of content on your website with ease. You'll also need to be optimizing this content so you increase the chances of ranking for your desired keywords.


Do your keyword research
Not know what you're going to target will actually put you a step behind your competitors. It doesn't matter what you're doing, if you don't know what keywords to target, you're basically dead in the water. Sure, you might have an idea of one or two keywords, but those are likely your most competitive keywords and it will take a much longer time to rank for compared to your long tailed keywords.

Your long tailed keywords are ones that have 3+ words within them. So if you are setting up a website about dogs, your long tailed keywords can be something like "fancy dog breeds" or "large dog breeds" and not something like "dogs".

Targeting your long tailed keywords first will always help you rank easier later on when you start your campaigns to target your short tailed keywords.


Content marketing
Now that you have everything up and running, you need to start doing some content marketing to bring people in. You can go to Google, Yahoo!, Bing, or even Facebook to do this because they all have great PPC platforms to bring in traffic right away. If you don't have the money to pay for some initial traffic, you'll have to get to posting on niche related forums, blogs, websites, and anywhere else that is related to your niche and industry. You need to be sure that you're not just spamming your links everywhere because you will get banned pretty quick if you do that lol.




In Conclusion:
You don't need to be a millionaire in order to be competitive within the search results, you just need to be strategic and know what you're doing. Not doing proper optimization or adding title tags or even doing your keyword research can set you back a long way. Just assume your competitors are doing everything I've listed above and outranking you for the keywords you need to be on top for lol. Get to work, start building up your rankings and thank me later 15 ways to help your small business get to the top of the SERPs



Remember to follow me!
https://www.seoclerks.com/user/TommyCarey


Thanks!

Razzy

Comments

Please login or sign up to leave a comment

Join
overcast

I agree about the word count. I have noticed that longer articles tend to rank better. Also people keep engaging on them. And it also helps with the linking. And getting new backlink becomes lot easier. Though it's kind of harder to keep up with the SERP. But longer content can be really handy in such cases. I'd prefer things to be having that way.



Enter a reason for deleting this comment

TommyCarey

Long content helps in many ways, but it definitely get ranked easier within the SERPs because the search engines want to give their visitors the best content possible 15 ways to help your small business get to the top of the SERPs

I try to keep my posts over 1,000 words, but when I'm writing 15-20 articles a day it tends to be a bit too much on myself lol. Sure, I probably write up 30,000 words a day which is a massive amount of content for the majority of people, but I know it will help out myself as well as my clients a lot more than if I were just posting 200 to 400 word posts. It amazes me when I see someone say "You only need to write a 500 word article in order to rank for your keywords!" because I instantly think "This person has never ranked for a difficult keyword" lol 15 ways to help your small business get to the top of the SERPs



Enter a reason for deleting this comment

potentialwriter

I really learned a lot from this thread and am sure so many people who have been looking for such money making tips would find it interesting and indispensable. There are key points to online success in the thread and these are the major facts anyone wishing to succeed online needs to note. Keyword tools are to be used for making every post in order to get high rankings in search engines.

Submitting your sitemap to google and other search engines is very important. For SEO purpose, it's important to increase word count to 1000 words and above. Using .com domains is excellent for anyone that wishes to have a brand online.



Enter a reason for deleting this comment

augusta

Well stated,I believe it all-encompassing in this writeup, there's no way one would do half of what is written here, that search engines wouldn't be friendly and fair to the site.As a blogger I have done some, doing some and planning to do more.I was a short post writer but I'm trying to increase my word counts.I believe 500 words count wouldn't be too bothersome or boring for readers.I try to submit my sitemap and churn out unique content,I'm getting there soon.



Enter a reason for deleting this comment

kgord

Thank you for the tips. It is nice to have them all written done concisely. They are great tips as usual, that are fairly easy to incorporate. I find them awesome really.



Enter a reason for deleting this comment

Everett

Use schema.org and love it
A lot of websites do not actually utilize what schema.org has to offer which basically baffles my mind. I can not understand how some marketplaces, both for digital and physical products do not use schema! They can increse their sales because of schema! You can list reviews, prices, and many more options to be displayed on the search results. It is not that hard people, use schema it will change your life!

Get started with your blog
Now, I will be the absolute first to say.. I really do not like blogging. However, the way it is looking now it appears that most companies have a blog of some sort, so I guess I must follow what everyone is doing and create a blog. I do not really have the time to write articles. The articles I would write if I had the time will of course be suited for the search engines, so they can pick them up and I can get organic search clicks to my website.



Enter a reason for deleting this comment

cmoneyspinner

The one I need to work on “Don't block Google by accident”. I have seen that robots txt but now need to go back to review my websites. As for Shema (or Schema) I need to explore further because this is new. All of this advice is very valuable a and makes great checklist.



Enter a reason for deleting this comment

vinaya

many people talk about the importance of having long contents on your website. I have published many articles with 2000 or more words. I have also published 400-500 words articles. When I compare the performance of these two types of contents, the long contents have a better ranking on search engines, however, the long content has higher bounce rate compared to short content. This implies that people do not read long content.



Enter a reason for deleting this comment

potentialwriter

As part of the efforts to ensure that your website gets to the top of the search engines, there's nothing to be done except those points mentioned above. You have to ensure that none of your posts is less than 1000 words by counting and posts must be made as quickly and regularly as possible. Using the 301 redirects will assure you that you won't lose a bit of the contents on your website.



Enter a reason for deleting this comment

backpage4u

Excellent, Razzy its very useful topics to improve Business..



Enter a reason for deleting this comment

Baburra

I think being responsive and making your site mobile friendly cannot be overstated enough because these days I think all sites have become more flexible. I know some others who have decided to remain the same and keep their old layouts can still do well but in terms of searches it really helps having something a lot more flexible and responsive because you will be given more priority by Google in searches. All the big sites and even the new small ones have just made their layouts as simple as possible so it would be easier to translate into mobile and I think that is just the practical way to go about it.



Enter a reason for deleting this comment

potentialwriter

To take your business to the top of search engines, you need to put a lot of things into consideration such as the parameters that must be considered for choosing your content keyword. It can't really be bypassed. In trying to write content for your website, there's something you must put into actions. You must always use the keyword search tool anytime you want to make content.



Enter a reason for deleting this comment

Tronia

Great pointers as usual Razzy. It's great that many of the different platforms such as WordPress actually have the word counting tools available so you can easily keep track if your article is a bit too short and needs more content or it's just about "right". I also usually aim at somewhere between 1,000-1,500 words per article. It just seems to be that golden middle. Not too long and not too short.

And the keyword research! That's extremely important to find the right keyword that you can use and reach those high ranks. If you pick a bad one or too competitive then you might have a much harder time.



Enter a reason for deleting this comment

vinaya

People do not read online, they only view online articles. reading means reading the entire article word for word, viewing means scanning the article and reading lines and paragraphs here and there. Articles are basically for the readers, therefore your first criterion is to wow the readers. Articles are also for search engines, therefore you should also try to wow the search engines. Long contents have more value. Search engines will always love long contents. readers, on the other hand will have more to scan when the contents are long.



Enter a reason for deleting this comment

Corzhens

As you mentioned that you get repetitive when writing a long article, that is one common mistake that I could do hence my blogs are from500 words up to a max of 1,000 words. Long articles give me mental fatigue unless the topic is very interesting to me that I have so many things to share. But when I made a research for an article that means I am lacking in information and that would make me fall into that trap of being repetitive.



Enter a reason for deleting this comment