Tired of all the articles as well as Internet gurus out there continually telling you for a few years now that Desktop traffic is dead? Buried? Not worth mentioning?
They say its all about the mobile traffic now, and they are mostly right. Yes, mobile drives a lot of traffic, yes for most niches mobile traffic is highly significant if not more important than desktop traffic.
The statistics above tell me one thing. The desktop isn't dead yet! It isn't growing either. It just is, a massive portion of the total amount spent by users online. As far as overall searches made from desktops, that is still growing, not as fast as mobile, but it is growing every year.
People have learned to split their time between desktop and mobile in a very efficient way.
We need to understand how people use desktop devices and why. First of all, the average page views are higher on the desktop compared to mobile.
What is the reason behind this? I believe it all has to do with the way people research serious stuff. Their productibility will always be higher on desktops compared with mobile.
1. The desktop is also being used to finish online orders, the research part may move to mobile, surfing around and adding products to the wish list but the actual order and the real research is often done on the desktop. This means desktops are being used intermediary and people are actually jumping from one device to the other.
2. From an SEO point of view, this means only one thing: you need to be ready for both types of traffic. Both platforms should be high quality making the transition as flawless as possible. You can afford to have a really good desktop version of the site but a terrible unresponsive version for the mobile or a highly optimized and UIX developed mobile version only to have an old looking desktop version.
3. Optimisations should be constant and to the same degree for both worlds. Otherwise, you will surely lose customers when they start switching from one device to the other, not to mention the problems a low-quality SEO for either desktop and mobile can have on the overall website's organic success.