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Going big with one website is risky, spread the effort among an army of smaller websites
When you start your online journey, you tend to shoot for the stars when it comes to making money. In reality, you should be learning along the way and have the stars as your final destination. You should always think that you need to keep working, even after you're successful, in order to push yourself higher and grabbing, even more, stars, but that will take time and you will need to take baby steps prior to this. Many people want to put all their efforts into one website because they think that if they invest in one thing, it will be better since they're more focused on one thing and not multiple. In most cases, this works well, but that's usually for brick and mortar type businesses. When it comes to working online, you can thin out your efforts across a few websites and make them all successful.
Going big and putting all your effort into one website is risky because you could fail. If you fail, and you only have one website, you will fail big and possibly be de-motivated to keep going. Instead of failing big on one website, why not put up a few different websites and have a sort of insurance policy in case one of them does fail. If one fails, you can rely on the others to help you stay afloat.
In this discussion, I'll be going over the reasons why you shouldn't start off with a big authority website. Instead, you should spread your time across multiple websites in order to be safer when it comes to making money online.
Don't put all your eggs in one basket
When you start working on one website with hopes of making it the biggest within a massive niche, you're putting all of your eggs in one basket. This is never a great idea unless you already have a bunch of other websites making money and you don't have to worry about your mega site to profit anytime soon.
Big authority websites gain their popularity and trust over time, not right away, through posting massive amounts of high-quality content and engaging with their visitors. You won't be able to get to this level for some time, so starting off with this plan is never a great idea.
You will need to have a sort of insurance policy when it comes to online marketing, and by putting all of your eggs in a big authority sites basket, you won't be doing this. Having multiple smaller websites up and running helps you become an authority over time, so start with this approach and look back in a few years when you start your authority website
Big authority sites aren't always needed for every niche
Many people want to be the authority within their niche, but they don't always need a big authority website to do so. An authority website is one with massive amounts of content and hundreds of thousands of visitors each month. You probably don't need that if you're in the "competitive basket weaving" niche lol.
Big authority websites become an authority based on how many people are actually searching for your content and then engage with you. Of course, you could become a "big authority" in your small niche, but you won't be considered an authority website by most of the marketers because you won't be nearly as big as the rest of the major websites lol. Think about it, do you have 500,000+ words of content on your website and thousands upon thousands of unique visitors each day? Probably not, but that's not a big deal because even if you're getting 100 unique visitors to a few of your websites, you can be profitable
Spread the love to multiple smaller websites
Smaller websites, in smaller niches, are almost always easier to rank compared to big authority sites. This is because big authority websites tend to be in more difficult niches that have more traffic within the niche.
By spreading the love across multiple smaller websites, you are going to be able to take over a niche or two if they are smaller. You can add a bunch of content, not nearly as much as an authority website, and still pull in a lot of the traffic across Google and the other search engines for your main keywords.
Keyword targeting and niche selection are what really determines if you're going to need a big authority website or if you want to set up a few smaller websites in order to take over the first page of the rankings for your keywords. Taking over the first page of the rankings for your keywords means you will send most of the traffic to your network, meaning you will make even more money compared to having just one website in a small niche
Smaller websites are easier to manage
Big authority websites take a lot of time to manage because you'll have to moderate all the comments in order to remove the spam that ends up getting past your filters, Adding massive amounts of content and marketing your website to be seen as the authority you want to be.
If you're working on multiple smaller websites, you don't always have to worry about the spam coming in because the smaller niches tend to not have as many tech-savvy spammers who can get past your filters
You don't have to invest as much time into smaller websites, unless you want to, in order to be successful. Of course, the more time you invest into your websites, the more likely they will start bringing in traffic sooner rather than later.
For all new online marketers, I highly suggest starting up a few different small websites, even if they're in the same niche. You can be more successful, in a shorter amount of time, if you target smaller niches. You can invest some or all of your time in these smaller niche websites and see a quicker result since there won't be as much competition, usually. Smaller websites are almost always easier to manage as well since you won't have as much traffic coming in which can spam you easily. Simply set up spam filters to block bots, not spiders, so you can automate most of the spam deletion, and you'll be happy you did
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