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How to entice people to sign up to your newsletter
Getting people to sign up to your newsletter isn't always the easiest thing to do, so you will need to entice them into signing up. There are various ways to do this, but I will be covering the top 3 that work best when trying to get people to sign up to your newsletter.
If you're like me, you want millions of people to sign up to your newsletter so you can send them all emails through systems like MailChimp or Aweber. This will only increase your traffic even more because, if you're already building your website correctly, you will have plenty of search engine traffic coming in as well as the subscribers coming in through the emails you're sending out. By enticing the readers to sign up to your newsletter, they will be entered into the pool of previous subscribers who are now coming back to your website or blog through the newsletters you're sending out.
Sending out a newsletter to your subscribers should be timed apart from each other. You never want to start sending out newsletters right after the persons signs up with you. Sure, they might get sent out a newsletter that was scheduled to go out that day, but you don't want to have something sent to them each and every day, or even twice a day, because they will just see your company as spammy and they will unsubscribe, which will hurt your list.
The following 3 ways to increase your newsletter sign ups are some of the more enticing ones I can think of, so read up on them and get to work after
Offer freebies for signing up
Many blogs and websites will offer freebies in the form of a digital download. This can be anything from some images the reader can download and print off to an eBook that helps them do something. I personally like the eBook route because you can cram a lot of information into a small little file, which most people love.
If you don't have an eBook, you should start writing something up and get it listed as your freebie to anyone who subscribes to you. You may not have a ton of information in it right away, but you can work on it over time and with each new update to it, you can send out an email to all of your current subscribers letting them know there is more useful information within the eBook compared to when they first downloaded it By doing this, you are giving away even more information as well as keeping the current subscribers happy because they won't think you're favoring the newer subscribers
Do giveaways to your subscribers
Doing giveaways is a popular thing when it comes to increasing your subscribers. You won't usually be able to giveaway a free gift to every subscriber that comes into your list, so you will likely be doing a sort of lottery.
You can tell your subscribers that they will be entered to win something, like an expensive piece of jewelry or a PS4, it just depends on what niche you're in. You can set a goal of 1,000 or 10,000 email subscribers before you choose a winner.
This trick to increase your subscribers doesn't work as well as the freebie because people will know they have a slim chance of winning if you're getting a lot of traffic and subscribers. I like to pair up the freebie and the giveaway at the same time so everyone is happy and they winners are ecstatic when they get something in the mail
Offer high quality information
This is a pretty obvious trick since it's likely what got the person to your website in the first place. Offering high quality content to your readers is like giving out pieces of candy in the form of content. They will come into your website through the search engines, after you're higher ranked of course, and they will read what you posted. If they like what they read, they will sometimes enter their emails into your subscribe box and await more little treats of info to grace their inbox.
The main trick with this is not getting the subscribers, but keeping them happy by sending them emails with all your newest and most popular blog posts Your visitors will pretty much do all the split testing for you by commenting, liking, sharing, etc. on your posts, so just pick the ones that have the most action and send them out to your subscribers. This will increase the engagement on your top performing posts, resulting in even more likes and shares
It's not too difficult to build your list, but it's unrealistic if you think you're going to build 1,000,000 subscribers in a single day. Shoot for 1,000 a month and boost it up from there after you get the ball rolling on content generation. I would recommend writing up 10 posts a day, they don't have to be too long, and figuring out what your readers gravitate towards most. After you figure that out, you will be able to increase the word count on specific topics already knowing it's going to have a better engagement than other content Use the tips I posted above to keep people coming back and to get the newer readers to subscribe by giving out freebies and giveaways
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