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10 of the most popular SEO Myths
SEO Myths are often used as the true word in the SEO community but also by untechnical clients. There are a lot of misunderstandings and urban legends when it comes to SEO. I find it highly important to outline these kinds of statements as myths, once everyone stops taking them seriously we can move on and focus on the real SEO problems.
Here are a few of the most popular SEO myths out there:
1. SEO can deliver quick and rich results.
This is one of the biggest and most important misconceptions in the SEO world. About 50% of my clients are still waiting for immediate results when it comes to SEO like they want to see a big spike in organic traffic the very next day after I start working on their SEO.
Truth is that there are no quick results in SEO. Everything takes time and effort to build. But in the end, it is all worth it and more!
2. SEO is a continuous job.
Don't think just because you managed to hit the first page of Google you just need to relax and expect traffic. Work constantly and try to advance in ranks until you reach the first position and after that, keep doing it because your competitors don't rest and eventually you will be outranked.
3. Domain age.
No. When it comes to SEO and rankings, domain age doesn't matter and there are plenty of studies out there to demonstrate this. Domain authority matters, not domain age!
4. You don't need keyword research.
There is a growing trend in the SEO community that claims you don't really need keyword research anymore. I think you do need to implement keyword research now more than ever. Sure you won't use those keywords to stuff your content, that's a bad practice, but you still need to implement a keyword research nevertheless.
5. Gest posting doesn't work anymore.
If done right, guest posting can work miracles, bringing you both traffic, backlinks, and authority. Just don't see guest posting as a way of creating backlinks, do it naturally with the idea of actually helping people by creating quality content.
6. .edu and .gov backlinks are the best!
This is a very old SEO statement, at least 10 years old. I personally was obsessed with obtaining .edu and .gov backlinks of the years only to find out that such backlinks hold the same weight as any backlinks out there. The source needs to be of high quality, the domain doesn't matter, it can be dot.whatever.
7. Dedicated IP.
Google and other search engines don't really care if you have a dedicated IP or if you share the same IP with 100 other domains. Although this myth actually has a small level of truth, not regarding rankings but regarding penalization.
8. SEO needs to be implemented after the website is 100% completed.
Although I hate working on unfinished websites, you can start working on the SEO of a site whenever you want, even if the whole website isn't quite complete yet.
9. Good content equals good ranks.
This simply isn't true. You can right the best content of all time, that doesn't guarantee you will rank on first positions. There are countless factors that can keep you behind but the most important of them all is the authority. If you don't have backlink authority there are small chances you can rank with the content alone, even if it is high quality.
Start promoting it, make connections, develop social proof, if your content is good enough it will get traction and only from that point forward you will get good ranks.
10. Blogs are useless and some websites don't need a blog.
I've come to the conclusion that blogs are a great way to bring organic traffic. No matter your industry! Writing articles and targeting specific keywords and resolving various problems people have with your articles may be the best way to bring constant free traffic to your website, especially if you don't rank or can't rank with the site's content itself.