Google Content Rank Score - How dose Google rate your content?
Do you remember to Google Page Rank? Well of course you do! Some people and "SEOs" still use it as a metric even if it hasn't been updated in years. But we aren't going to talk about the dead Google Page Rank score in this article, what we do going to talk about will be how Google scores your content at the moment!
A lot of SEO specialists believe that Google has a special invisible ranking score for rating content from 1 to 10. Scoring is easy and has a simplicity from a mathematical perspective, Google most certainly still uses the old Page Rank score as well as plenty of other ranking scores like the content ranking score we are going to cover in the post.
Basically, we need to figure out what are the main content ranking factors Google values when it comes to scoring rating a piece of content. Google won't tell use these factors in a million years, but based on experience and analyzing data we can clearly determine the importance of the following metrics:
1. Call to action - click through rate
Google can understand and determine if a user found the information he or she was looking for in your content. How? Well if the users click on your results from Google search and after 5 seconds of reading decided your content doesn't help with anything and returns back to search, that is a bad signal and Google will score you accordingly.
You always need to give users something to do. Like clicking a call to action. If the user reads your content and for some reason, you are able to convince the user to visualize another page on your website, you will get good content ratings from Google.
Perfect Journey: Google -> Your Content Page -> Any other page on your website Bad Journey: Google -> Your Content Page -> Back to Google
2. Bounce Rate needs to be decent
Just like in the example above, where I've outlined the perfect user journey, it should be noted that Google will take into consideration the bounce rate, especially when it comes to text-based content. If Google notices a high bounce rate for your specific page result, it can signal a bad user experience, therefore you general content rank score can go down.
3. Time user spends on your page
This one is very important and pretty significant for Google in terms of ranking signals. Let's say you have a big 2000 words article, it takes the average user about 10 minutes to read your article in its entirety. If you get an average time on page of 7 to 10 minutes for such a big article, in my opinion, you are in the clear. But if you get an average time on page of let's say 20 seconds for a 2000 words article, you are definitely doing something wrong and Google will take notice.
Good example: Google -> Your Content Page with a high time on page Better example: Google -> Your Content Page with a low time on page -> Any other page on your website Ideal example: Google-> Your Content Page with a high time on page -> Any other page on your website
4. Backlinks are still hugely important
Don't forget about backlinks! Your content may be big, detailed, with perfect scores on all the above metrics. But Google will still need backlinks confirmation to rank you accordantly, especially in a competitive niche were your competitors already have backlinks as a proof of quality.
Make sure you implement proper link building techniques for each of your articles, especially for the big ones where you invested time and effort to have them developed. It would be a pity not having them grow in authority and score some Google ranking points.
That's about it: The important things is to understand that Google still haves ranking score implemented and all the evidence and inside information point to this. Make sure you "check" all the important metrics above and focus on your users and making them happy, if you can achieve that, positive Google rank scores will follow.