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The most poplar ways to monetize content online!



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The most poplar ways to monetize content online!

Are you a content creator? Then the following statistics are for you! Read them carefully to extract the most important facts on content creation and how to properly monetize it online. 

Most content creators out there are either one of these three things:

  • Bloggers with a focus on text based content.
  • Video creators like doing videos on youtube and other similar video based websites. 
  • Podcasters. People that record themselves and their guest on certain topics. Podcasts had become really popular in the last 5 years and I personally found myself listen to the more and more. 
Studies show that out of all content creators about 30% of them don't make any money out of their content. But the same studies show that for the other 30% of content creators their revenue coming from monetizing their content is the MAIN source of revenue. So 30% don't make a dime, 30% live only from doing this and the rest of 40% are in between. 
From the once that do make money monetizing their content:
  • Over 50% of them monetize everything with Advertising 
  • 45% sell their own products 
  • 40% offer consultancy based services 
  • Just 20% of them use monetize out of affiliates
  • 20% of them also have sponsors and another kind of brand deals  
  • Over 10% are paid to speak at conferences and events
  • 10% of them started earning out of Patreon donations 
Which content type of content creators earn the most?The chart below shows the main sources of monetization for each category of content creator:
The most poplar ways to monetize content online!
So bloggers and podcasters earn more from selling services as well as their own products then they do from plain advertising. Meanwhile, the main source of income for video content creators is advertising. 

How much content do these three main branches create every month? 
It is important to figure out how much time do content creators waste actually creating their content. Of course, you can write and research for one specific post for 2 weeks to have a high-quality result or you can write low-quality articles in less than 10 minutes just so you can claim you've posted. 

I think content creators need to find just the right balance between quality and frequency. The chart below illustrates just that:
The most poplar ways to monetize content online!
One of the most curious findings of studies on content creators is their age. You may think that most content creators online should be very young, like in their 20s, but the reality is far from it. 
  • Over 70% of all podcasters that earn more are in fact over 40 years of age! 
  • Over 65% of bloggers passed their 40 years birthday 
  • And over 75% of video creators have ages between 25 and 60
This isn't very surprising actually since all real professionals out there are over 40 and they've been the ones that really assimilated the online culture right from the start and are now in their professional prime ready to create quality and helpful content people can actually use. 
I'm not saying young people don't create relevant and meaningful content, but overall it seems you need to gain some experience before you start talking about certain subjects and in the end earn money by doing so! 

So if you are a content creator, what is your main source of income? From which category of content monetization you earn the most and what type of content do you realize out there as well as how often? 
Also, which type of monetization would you like to learn more about and implement in the future?

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dericklineker

Very useful article. Some ways: unboxing, reviews.



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Corzhens

Thank you for the comprehensive information. I actually have a planned blog and my hectic schedule is the reason for my procrastination. My plan for my blog is to include 2 to 5 pictures and the length is 500 words maybe up to 900 words for the text. Perhaps I can also include a link to a youtube video (my video, of course) in case there is a relevant video on the article. I think my planned blog will be profitable in terms of monetization. By the way, Adsense is the only monetization that I know.



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augusta

I'm a blogger, soon to be vlogger and I monetized my blog with the following ways:

The most way is through Google Adsense
I also sell ads space to advertisers who need to use my traffic for promoting their products
Some readers donate to the maintenance of the blog
Affiliate marketing for Amazon and Konga

So at the end of the day, I make some tidy sum which I feel is worth my time



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DarthHazard

It's great to hear that some of your readers are donating to your blog so that you can pay for the maintenance of it. It must mean that your readers love the content of your blog and as a blogger that must be a great thing for you. Google Adsense is great but for me, selling advertising space directly to advertisers like you do is the better method. You are just able to make much more in terms of revenue



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Tronia

I personally always monetize through Google Adsense so advertising and recently I've also started using the affiliate marketing to my own advantage. I have to say that those two combined are extremely nice and can net you good money every month. The problem is the start - getting approved by Google and of course, "convincing" your visitors to actually click on the affiliate links and buy the items you're promoting. I'm still trying to see how the email promoting goes but I didn't have too much success with it yet.



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JoeMilford

I've been using AdSense for a while now, actually only a few months, and I have not seen much payoff from it yet. That being said, I have also not been very aggressive about experimenting with it yet, so I know some of this is my fault. That IS the hard part--getting your visitors to click on the ads or the links in order to boost your sales and profits. I can tell from my statistics that I get a lot of visitors; however, I am having a hard time getting them to click on the ads and to keep the traffic coming. I am researching how to get better at this and also learning a lot from these forums.



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peachpurple

Me too, I have Adsense in my blog too. I do see traffic coming in but there aren't any clicks on the ads that could help me to earn any money. So I am considering of adding third party ads such as Lightning in the box or Amazon to see any improvements.



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JoeMilford

That's a good idea! Sometimes I feel like asking people to click the ads, but then I think that would totally a bad move, and it would turn people off and sabotage my product and blog approach overall. How do we get more click on these ads? Let me know how the third party addition works if you do it. I am curious about this idea.



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vinaya

Adsense earning will always be slow for indie bloggers because you don't have a massive traffic. Click through rate for adsense differ from place to place. In the US and Canada it is really high and in India and Pakistan, it is very low. Click through rates also based on ad types, for general ads like "join facebook" it is always very low, however, for the ads on the niche like health, insurance, finance investment, it is very high. It can be as high as $1 per click.



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DarthHazard

I think the most popular way to monetize a website, blog or forum is advertising. That can be either Google Adsense or even selling advertisements manually on your site. For me, it's better to manually sell advertisements as you can make a lot more. The rates for Adsense earnings are a bit low unless you truly do have an extremely large website where you are getting hundreds of thousands of visitors a day. Plus you get to keep all the money for the site without any fees when you sell it yourself.



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vinaya

Adsense is the most popular advertising program. The best thing about adsense is it does not matter whether you are a small publisher, medium publisher or a big publisher, you can use adsense as long as you do not publish contents on not-approved. Elegibility criteria for adsense cana be tough, though. Adsense is available for bloggers as well as vloggers.



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kgord

I like the graph and it gives useful information. Most here seem to be fans of adsense. I mean this is obviously the most popular earning program. Videos and Podcasts seem to be well utilized by all. They are a great way of advertising for sure.



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vinaya

Wow, you have presented very interesting statistics. I am a text based content creator. I have tried to create video or audio content, however, I have always failed. My primary source of making is by selling my contents. I sell articles and ebooks. When I am not writing for clients, I will be creating contents for my blogs and websites. Advertising is my main source of revenue generation. I use network ads and affiliate ads on my blogs and websites. I am also looking for more earning avenues such as selling own products and selling consultancy service.



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Jerry98

Great article. For me monetizing is a very slow process.



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wiseagent

If you want to have a "guarantee" that the process will be done correctly, it's natural that it be slow because the process will happen in an organic way (ie it will grow naturally). It's better to never opt to speed up processes (at least not in the early stages) so there is no frustration at all.



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overcast

These days people have learned that monetizing online is not easy. People have to consider the sponsored content more instead of the ads. And that way they can have more controlled in due time as well. I think people have to find out what works for them. Some can make some good money with the ads. And some require the sponsored content and that can earn them some good money as well.

I think on that case, I'd say I'd choose to be working with ads and sponsored content. I do see the point of the backlinks being sold as well. But I don't have much interest in that type of the work these days.



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Pixie06

It is not really that easy to earn online. I am a blogger but I do not really earn that much from it. The main reason is that I do not spend too much time on my blog. I earn mostly through online selling and tutoring. I have been selling online for quite some years and have been very successful. I am currently developing some new products to sell online. I recently started online tutoring and I am making a decent amount from this.



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wiseagent

This was one of the most complete tutorials on how to monetize content online that I've had the opportunity to read. The informations are simple but very straightforward, easy to understand and the reading becomes even more interesting.

Thanks for sharing. It was very useful (and it will certainly be very useful to other people).



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Authord

Well, nice statistics you got there, but permit me to question the authenticity of the source, because I don't think some figures are correct, but it's still cool so far the message has been passed.
I monetize my blog and website through google ads through adsense, I think that's the best way to monetize your content.



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PinkTurtle

This was an interesting article to read, thank you. In my case I make profits out of selling my own products. But I do think most of the people get their profits through adsense or ads in general, some people say is not easy but once you are there you get good money out of it... answering your question about : what do you do ? and how do you profit? I will say: I'm a blogger and I sell my writing...



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Judas2018

Sell ad space on your blog, website or YouTube channel. Yes, you can sell ad space on your Youtube channel around adsense. If your channel has a ton of subscribers and your videos get a bunch of views? People will pay you to upload their commercial to your channel. This works better than adsense for them because their commercial can be more than 60 seconds long. Which means more time to sell to the viewer.

Also there's no video played immediately afterwards that makes them totally forget about the ad they just saw. Podcasting is a very crowded space right now. If you get into it, you'd better have something awesome that sets your podcast apart from the hundreds or thousands of others.



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Corzhens

I didn’t know that you can still get advertisements on your website even if it is monetized under Adsense. All the while, I thought Adsense would not allow it so the website is the exclusive venue of Adsense in terms of advertisements. However, I know that it is not easy to get advertisements to your website unless you have the connections. My husband had tried it on their office website but there were no advertisers.



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