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How to make customers loyal to your business and brand

  • TommyCarey Level X3
    • 33

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    How to make customers loyal to your business and brand

    Back in the day all you needed was a decent call center to pick up a phone call and help any of your customers in order to keep them loyal.  It's sad to say that those days are long gone and most likely will never return again because of all the ways people and companies are working with their client base to keep them happy.  To stand out from your competition you will have to WOW your potential customers and current ones.  You can't just assume they will stay loyal to you when your competitors are always running ads and trying to convert your customers to the dark side.

    You need to start thinking over your entire customer service system and how you keep in touch or get in touch with new and returning customers.  You need to think of your customer service sector as a part of your branding, because it's what keep the customers coming back and converts the tire kickers into buyers How to make customers loyal to your business and brand

    Here are a few ways to help put a smile on the faces of your returning clients and potential ones at the same time How to make customers loyal to your business and brand


    Stay On Their Radar
    I'm sure you heard the old saying "Out of sight, Out of mind" right?  Well that goes for a lot of things, especially customer service and websites.  If you're not keeping in touch with your clients or getting your adverts in front of them with specific targeting, they will keep you out of mind.

    Engaging customers will help build up a relationship and they will likely become brand ambassadors for you if they leave happy after a conversation.  Think of how you can streamline everything to keep it simple but very quick to respond.  I like to use a third party chat system tawk.to that has a mobile app linked to my websites chat system.  Whenever I get a message through the chat system on my site I will get a notification on my phone and I can respond extremely fast, except if I'm asleep lol.

    Think of how you can keep your visitors happy, and they will help you out in more ways than just buying something on your website How to make customers loyal to your business and brand


    Loyalty Rewards
    When it comes to building up a business, online or brick and mortar, you will benefit immensely from referral traffic.  Now I'm not talking about affiliates sending you traffic, I'm talking about when someone purchases from you and they recommend your website to a friend, family member or work colleague.  This type of referral converts at an extremely high rate since they were recommended your business by someone they already trust. 

    If you're not getting a ton of traffic like this, you can offer a type of loyalty rewards program, which is similar to an affiliate system.  You basically offer your clients $XX or $XXX for every referral they send you that purchases something.  You can give your clients gift cards or discounts on your own services, which I noticed a lot of people like to go for.  With my SEO company I give a 20% discount on our monthly SEO campaigns for each new client the person refers.  This means that if they refer just 5 new clients, they will be getting free SEO for their website How to make customers loyal to your business and brand  A lot of webmasters jump on this because they may have the skills to seal the deal when it comes to selling SEO, but they don't have the skills or knowledge to do the SEO themselves How to make customers loyal to your business and brand

    Even if you don't give away a lot per referral, your clients will see that you're treating them well and are noticing the work they are doing in order to help out.  So treat them like a loyal client and give them some good stuff in return How to make customers loyal to your business and brand


    Let the client choose the contact option
    In today's world there are various ways to contact a client whether it's via email, chat system, support tickets, phone calls, smoke signals, etc.  This can be pretty daunting and everything could get scrambled up if you have 3 different forms of contact and you're not linking them all together.

    Figure out which method of contact the client prefers, and stick to it!  If you're dealing with a client who only wants to talk on the phone you will need to figure out the best time for you to call them just so you're not interrupting them during work or when they're at church lol.


    Include You Customers!
    Customers are an amazing thing, but if they feel like you're not noticing them and treating them well, they will go to your competitor.  Instead of slacking on this point and losing customers, maybe you should start including them in your marketing campaigns in order to "give them the microphone" and let them say whatever they want about your company.  This will show that you're trusting them to say something nice and hoping it will benefit you lol.  Customers like to see this because it not only gets the word out about their website or business, but you're including them in yours How to make customers loyal to your business and brand




    In Conclusion:
    There are many ways to actually increase customer loyalty, but I only touched base on a few of them.  Building you customers loyalty is an amazing thing, if you have 10 loyal people pushing your business, you can actually make an exponential amount of money without hiring a marketing team lmao How to make customers loyal to your business and brand  Including your customers in what you do is like inviting a friend into your house for dinner.  You don't have to do it, but it's nice when it happens How to make customers loyal to your business and brand


    Remember to follow me!
    https://www.seoclerks.com/user/Razzy


    Thanks!

    Razzy

    #Customerloyalt Marketing & Monetization
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    anwebservices

    anwebservices

    I'm talking about when someone purchases from you and they recommend your website to a friend, family member or work colleague.
    When someone get some referrals like this, it's best thing to go with! "Word of mouth" is best possible advertising some business can get, and yet it's free. Plus you get even more chances to get more referrals even by every new customers. That's why building nice, friendly but professional relations with customers is always recommended and it's loyalty never fail. When they not need your service or product, they will send you next buyer as soon they know he / she need some of your services.

    Great post
    7 years ago

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    Corzhens

    Corzhens

    I have experienced an offline business that the only way to advertise your small business is by word of mouth. Befriending the customers is imperative and you have to be careful to produce a customer that is not satisfied for the word of mouth can be a backlash to your business. I think it is easier now with the online business that you have a tool to counter the smear campaign by setting the records straight.
    5 years ago

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    kgord

    kgord

    I think you have some great points there. I know I really like a brand when I get frequent discounts and coupons. I may use other brands of the same type as well, but when I get frequent coupons I am much more inclined to use that particular brand.
    7 years ago

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    wiseagent

    wiseagent

    "I know I really like a brand when I get frequent discounts and coupons."

    I agree with you. It's a very interesting way of showing the customer that he / she is a person who is really worth it. Even though he / she is just one more number in the statistics, is a special number and deserves recognition.
    7 years ago

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    kgord

    kgord

    It may be a marketing ploy, but hey every little bit helps right? You can think of brands in a positive vein if they are recognizing you as a customer who has purchased from them or at the very least has signed up on their mailing list.
    7 years ago

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    wiseagent

    wiseagent

    I agree it's a marketing ploy (a very good one, to be honest). But I think while I am being valued / respected as a customer... I am more than satisfied with the discounts offered to me. I don't mind being just another number in statistics, haha.
    7 years ago

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    kgord

    kgord

    Yeah, I agree with this. Your wallet is where it really counts..right? i mean you can get all the Thanks and good feelings in the world..but unless something happens with cash savings or coupons floated in your direction..it will only last so long.
    7 years ago

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    wiseagent

    wiseagent

    Yes, because at the end of it all: things will always revolve around the amount of money available that you have to spend. Sometimes it's kinda sad to think so, but that's the way things work.

    We just follow - when we can - the flow. How to make customers loyal to your business and brand
    7 years ago

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    DenisP

    DenisP

    The power of sales and discounts is pretty darn real and effective at that.

    Take for example the video game platform for computers, Steam. That site constantly provides sales in one form or another, and they also have seasonal sales where an insane amount of items are discounted by up to 75% and sometimes even more.

    Because they provide such amazing offers on a consistent basis, they're literally the only place that I buy video games. Sure there are other options out there that aren't so bad, but anytime something new comes out, I instantly go to check if it's available on Steam first.
    7 years ago

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    kgord

    kgord

    Yes, I think even better than discounts are the free coupons that come out for various retailers. I celebrated a birthday recently and got lots of free coupons for merchandise and food at restaurants. I may not shop that much more at the retailer but it certainly makes me think of them all year and tell everyone about their program.
    7 years ago

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    DenisP

    DenisP

    Yeah, definitely!

    I believe that positive publicity is one of the best things possible for a business. And what's the best way to stimulate positive publicity among the general public? Why giving them positive experiences to talk about!

    People love free things. The product they're getting might not be top of the line, but they'll think to themselves "Hey, it was free anyway!" and love it none the less. The more you get people talking about your products and their experiences, the better for your business.
    7 years ago

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    kgord

    kgord

    Yeah, I love the stores that give you a 10.00 coupon for a 10.00 purchase. When you can buy merchandise virtually for free that sticks in your mind as a place you want to shop!
    7 years ago

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    wiseagent

    wiseagent

    I think when it comes to "holding" the attention of customers (in relation to the purchase of products / services), the Loyalty Rewards option proves to be the most effective because I think there is nothing better for a customer than buying something back from you at some discount.
    7 years ago

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    Barida

    Barida

    The loyalty rewards system is what the firm that I work with has been using for years and I have to admit that it has worked wonders as well. This is always a way to show the clients that you truly care about them and in way make them come back for more business.
    7 years ago

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    wiseagent

    wiseagent

    There's no denying that this idea is a really great idea. This works so well that used on a global scale for so many companies. The disadvantages exist (this is the bad side), but still worth it.

    It's pretty effective. How to make customers loyal to your business and brand
    7 years ago

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    augusta

    augusta

    valid points as usual.Personally, I will always love to buy from sellers that makes me happy and look out to see I get the best offer,same with any customer buyers should always try to make their customers happy like the king they're and totally buy them over with incentives like discounts,giveaways and quality service and products.
    7 years ago

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    Barida

    Barida

    I agree with you that a firm/company that makes the happiness of their clients a paramount target in the business will always get more customers. I've not seen a firm that shows concern for the customers lose out at the end.
    7 years ago

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    overcast

    overcast

    I think some people make sure that they are putting the efforts in the business. And this practice helps with the branding. For example if you are into promoting your logo on most of the newspaper along with ad. That is one way the people get to know the brand. Also doing some good deed with the branding leads to more of business. So it depends on how you're managing it though. Not all the time you'd be able to get people to be loyal without effort.
    7 years ago

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    DenisP

    DenisP

    I can't emphasize how important the first point is. A good example is how if a lot of content creators I follow on YouTube aren't active enough on social media, I sometimes forget I'm even subscribed to them. It once again places value on the importance of maintaining an active social media presence. If you aren't putting out content regularly, and on top of that I'm not seeing you daily in my news feed or on Twitter, odds are I might just forget about you entirely simply because you don't have an active presence in my life anymore.
    7 years ago

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    HotAsIce

    HotAsIce

    This is the question for http://automatenspielex.com/ cuz the know how to keepp customers happy. Last time I was playing online games was when I was in high school, and now I'm sort of making living off it sometimes.
    7 years ago

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    jaymish

    jaymish

    Great tips. I think you're right. Most businesses concentrate on finding new customers and ignore their current ones. In addition to the tips, you have mentioned I would also like to see amazing customer service to the existing clients. For example, if someone has purchased a service from you. Send them messages on their birthday, send them messages on special days like Christmas, Easter, Mothers day and Fathers day.Make them feel valued and special. If you do this then you can easily sell them on your other products and they will feel like part of your family.

    I agree you should have a loyalty programme. Most people like a discount. Give them a 'special' for staying your customer. They will then see the benefit of doing so.
    7 years ago

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    Pixie06

    Pixie06

    The most important thing is to keep in touch with your customers. You need to understand your customers to be able to satisfy their needs. If a customer is pleased then he will be motivated to continue doing business with you. He may even refer others to your business.

    When I was still working as a customer representative there were many people who stated that they prefer to be contacted by email or message as it is difficult for them to answer the phone while they are at work.
    7 years ago

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    Corzhens

    Corzhens

    I go for loyalty rewards as what the big businesses are now doing. It’s not only the credit cards but also some banks and big supermarkets have their own reward cards where you earn points when you purchase from their outlet using credit cards or debit cards. Not to forget, this is also true with airlines, they also have their reward points as an appreciation of the customer’s loyalty. And how could we quit on them when the reward points are still pending?
    7 years ago

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    Barida

    Barida

    Such as the big mall that opened in this part of the country gave out some loyalty cards to any customer that purchases goods more than 20 thousand naira. You have the option to pick up a product that is worth six hundred naira free. That has made them have new customers patronize them.
    7 years ago

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    mildredtabitha

    mildredtabitha

    Loyalty rewards and including your customers work very well.
    I tend to like businesses where customers needs are well catered for. Having good customer relations can help to maintain customers because they will feel they are understood and their needs are met.

    Not talking negatively about competitors will help to retain customers. This is because you will be focusing on how to improve your business instead of trying to put the competitor down. Customers will also feel safe when they know that there is peace between competitors.
    7 years ago

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    Barida

    Barida

    Ensuring that the needs of the clients are out ahead in every movement the company takes will send a positive message to existing clients and even result in getting new clients to the firm. It's that easy once a company discovers that customers are king.
    7 years ago

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    Barida

    Barida

    You made valid points on the need to always make cusomters look like kings when decision making are being taken on the business. The firm I work with always take note of customer feelings when setting new prices or bringing a new policy into the company.
    7 years ago

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    Tronia

    Tronia

    Yep, exactly! You want the customers to feel involved even if they aren't. You need to keep them happy and always ask them questions, how they're feeling about this change etc. You can't just expect people to keep returning forever. You need to maintain and build on the relationship.
    7 years ago

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    potentialwriter

    potentialwriter

    You can make customers loyal to your business or brand so far you wish. In trying to make potential customers love your brand or business, you have some actions to take. You start by giving out a domain specific email address to your clients and customers. This is one of the most working ways to increase your level of trust or credibility in the minds of your potential customers.

    You can as well give discounts on certain products to show care and concern towards customer satisfaction. This matters a lot and gives a clue to customers that returning to you is safe.
    7 years ago

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    Tronia

    Tronia

    I don't think that it's easy to build the customers loyalty up since there are just so many different businesses available. You have to stand out from the crowd and make them like you and your brand! That's when they will consider becoming loyal and keep returning to your products/service. You gave some extremely useful pointers. I especially agree with the "give customers loyalty bonuses" - those are such good motivators and it shows that you care about them.
    7 years ago

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    vinaya

    vinaya

    One of the things you should bear in mind while trying to make your customers loyal to your brand and business is by giving some discounts. I have a client based in Canada. He approached me through upwork. After I completed his two assignments via upwork, I lowered the assignment fees for him. He sent me few more assignments. We continued to work together for a year, until he had no jobs to offer to me.
    Giving discounts is a great way to attract customers and clients.
    7 years ago

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    Adesuwa08

    Adesuwa08

    Great tiles on how to maintain and increase your customer base loyalty.

    I don't own a business but I can relate to every point and tip stated on the post. I'll definitely appreciate a business owner treating me in such way to maintain my loyalty and patronage. Thanks for sharing the tips. Am certain a lot of business owners would appreciate the contents of the post.
    6 years ago

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    rhombus

    rhombus

    Providing excellent customer service will invoke loyalty, how the company reacts when things do not work out or go according to plan. How accommodating are they in dealing with your queries/complaints. Any company able to resolve issues timeously and in a respectful fashion will gain my support as I can be expected to be treated the same way. The brand needs to evolve, by staying ahead of trends consumers would be less inclined to source products from competitors. The brands that I am loyal to respond quickly and take accountability for their actions/products.
    6 years ago

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