Best Digital Certifications All Online Marketers Should Have
In the online marketing world, everything is constantly evolving and as a digital marketer is important to remain relevant, anchored in reality, up to date with the latest news and very important: have proof of your skills by completing top digital certifications. This will ensure some acknowledgment from your peers as well as a solid weight in your resume if you ever want to climb higher with a different agency and a better salary.
I personally have a few different digital certifications as well as all Google Partners certifications, all active and passed. But I don't want to stop here, by the end of the year I'm planning to pass at least 5 more digital based online marketing certifications from trusted and recognized sources.
Here is a list of the best digital certifications we can currently get online in 2017:
1. HubSpot - Inbound Marketing Certification
Probably the best certification around for digital marketing, it is pretty much considered the best in the business.
Will teach you on how to get more clients and customers.
Very well constructed with multiple modules.
Valid for 25 months.
2. HubSpot - Content Creation Certification - In my line of work content creation is probably the most effective tool in creating more sales and attracting more traffic.
I'm an SEO and content should be my second problem after search engines.
This course will focus on content marketing strategies as well as content analysis optimization.
Takes about 3.5 hours to complete.
The certification is valid for 13 months.
3. Google Adwords
Has 6 modules with 6 different certifications.
You need at least 2 to become a Google Partner and Adwords certified.
Very serious and technical courses, hard to learn and hard to pass.
The benefits all of these courses are huge, you will learn a lot about marketing as well as Google.
All certifications are valid for only 12 months.
4. Google Mobile site certification
Will help you a lot understand how Google sees the mobile version of your website as well as what you can do to optimize your website for mobile.
Valid for 12 months
5. Bing Ads Certification
Models are based on Bing ranking factors
109 pages of test based study
Learning more about Bing's editor ads
Will teach you about Bing bugeting and billing
Valid for 1 year
6. Facebook Blueprint Certification - I've been trying to finish this certification for a long time now. They have a lot of courses and are constantly adding more.
You will learn of to plan, manage and optimize Facebook ads campaigns
Certifications are valid for 2 months.
7. Twitter Flight School Certification
15 small modules
You will learn about how to manage a Twitter campaign as well as optimize it.
Learn about different agency in Twitter and their functions
Will not expire
8. Youtube Certification for Video Marketing
Has a total of 29 modules.
Will help you construct clever video strategies.
Can only be passed if you channel passes a certain views limit.