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5 ways to help increase ROI with your company's social media profiles
I'm sure you've heard it already, but social media profiles are needed if you want to improve your marketing strategy. I'm sure you know that you need to post great content, obtain a lot of new followers, and get more leads. But did you know that Social Media success and SEO are tied together?
The thing that is a key role in getting found on Facebook is not just the content you post, but the information you enter when starting up a new page. I'm sure that if you've set up a page or two you know what I'm talking about. You're basically building a mini-site of your own money site and hoping people come to it.
A lot of people downplay the role that social media has within SEO because it can't be directly proven that it works. But did you know that Google ranks social media profiles pretty high due to their authority? So don't you think that it would benefit your company to have multiple social media profiles across as many platforms as possible in order to pull in traffic?
Now I'm not going to go into detail about search engine rankings with profiles, but I will remind you that most social media platforms are basically search engines in their own right. Facebook alone has around 2 billion search every day on it's platform and twitter is roughly at 2.1 billion. Don't you think you should optimize for their search engines as well?
It's definitely important to update your website with fresh content and on page optimization in hopes to achieve top rankings. It's also a good thing to focus on optimizing your social media profiles in order to pull in even more leads, and here's how you can do it...
1. Create as many social media profiles as you can, then link them
Many people will just focus on Facebook and Twitter since they're massive, but if you're like most people, you too are missing out on a lot of potential traffic. Having a bunch of social media profiles ranked high is really good because you control the messege that is shown to everyone that visits. This is good for generating leads, reputation management and SEO at the same time.
Where You Should Start Making Profiles:
- LinkedIn (company page and personal profile)
Be sure to write up optimized content when starting your account so that you have a better chance at ranking high. Also, be sure to link to your main website so people can find you easier.
2. Write up an optimized Bio
The Bio of your social media profiles is what Google uses as their meta description. This is the snippet of content that shows up when someone finds you through a basic search. If this is optimized, you have a better chance of ranking for your main keywords because you're technically piggy backing off of the social media platforms authority
You'll need to have your keywords in there once or twice to ensure that you have a chance at the rankings. The keyword stuffing rule still applies, so don't overdue it.
3. Watch how you designs your profiles using pictures.
A bad website design will turn potential clients away, and the same thing happens with poorly designed and managed social media profiles. If you're using some crumby image that is pixelated, people will think that you're not as good as you say you are, regardless if you're the best. Use high quality images that fit perfectly within the boarders and you'll be happy you did when the sales start coming in
4. You don't have to post every single day, just post sometimes
A lot of the top marketers will tell you that having a dead social mdia account is just as good as not having one at all lol. Social media profile will rank highly within the search results, so when someone gets to your apge they don't want to see that the last post was from 2015. Of course, your profile will likely drop in the rankings if it's inactive, but you get the idea lol.
5. Everyone has a different definition for "being active on social media".
Not everyone can run dozens of social media accounts and post to them every single day, that's absurd. It's definitely more important to be present than absent, but you don't need to be posting ever day to do that. What you can do is get something like hootsuite and automate your posting. You can write up 10 posts for each platform and then schedule them to go out over the next 30 days. This would post every 3 days and keep your profiles active
Of course you'll need to respond to anyone who comments, but that's pretty obvious.
Social media can be tough to deal with if you don't know what you're doing or you have a bunch of profiles, but you can do it easily by setting aside some time each month to automate everything
Be sure to optimize your profiles, not just your posts, and you will notice that some more people come in to follow you each and every month
Remember to follow me!