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Google Search Organic Quality Score



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Google Search Organic Quality Score

Ever since Google dropped the Page Rank factor, SEO specialists have been trying to figure out what kind of "rank score" Google's has for positioning websites in the search results and more specifically the reasons of the placing some website in front of the others.
Google Search Organic Quality Score
There is an idea around that Google Search may act pretty much like Google Adwords when it comes to listing search results, meaning it may have a "quality score" giving to a website just like Google Adwords give a quality score to ads. This score might be giving after Google takes a look at a website's engagement data.

Possible metrics Google may use to deduce a general Organic Quality Score:

  • The rate of people leaving your website and returning to search because they haven't found the right content on your page, therefore you haven't satisfied their need.
  • User average time on site
  • Bounce Rate
  • How deep do the users go to your websites (levels)
  • Organic Click Through Rate
  • Direct traffic
  • Other statistics like a brand, geography, devices, personalisation, etc.
In essence, Google knows how well your page is doing inside their search results, they gather all this data about you, it only seems relevant to transform everything into an algorithm resulting in a final score, an Organic Quality Score.
How can you increase your Organic Quality Score?

1. Look at the type of content that gets a lot of organic traffic already and do some more of that. If you have good SERPs positions for certain pages and that organic traffic continues to grow every month, it means you have found a golden recipe, try to duplicate that by creating more of that type of content and maybe Google will rank you in a similar way.

2. Don't ignore the pages that are already performing well. Update them, optimize them and try to overall improve user's experience when they are visiting them. I'm doing this all the time with my clients, especially content based clients, I always pressure them to improve certain articles as well as update them with the latest information available. Google loves it and I always manage to grow in ranks for such pages.

3. Drop the kind of pages that aren't bringing in any organic traffic or are bringing below average organic traffic in comparison with other pages. I know this will be a hard thing to explain to your clients but it needs to be done. They won't understand why you need to delete 30 weak articles for which they paid good money for while the vast majority of them are actually duplicate content. I personally hire a good copywriter to save whatever can be saved and rewrite those 30 weak articles into two or three solid pieces of content, redirect all the links and let Google decide.

Comments

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clara1993

Hi there, I agree with you especially on dropping thepages which bringing in less than average organic traffic, for example I rather get rid of a page which is getting bad reviews than keeping it and turn off other future good organic traffic like there people who refer themselves to previous reviews so if it is not good you might loose them.



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Corzhens

Do you mean to say that we should check all the web pages of the site for a bad page that needed to be weeded out? I didn’t know that a page which gets a bad review could affect the health of the site. Maybe I have to learn so much more before I truly get a complete understanding of SEO and the traffic. It looks like owning a site for purposes of getting traffic is a complicated matter.



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overcast

Bounce rate is one variable that we can't control. As you can see that there are times when the google search quality can up and down. And people can be on the sites which are top ranked. But they may go down pretty quickly. So each to their own. And in such case I'd say loading time and bounce rate is definitely the factor worth taking a look at as well. I think in future SEO would be lot harder.



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kgord

Thank you for explaining this. I had no idea how the organic traffic score was calculated. However, as overcast pointed out, bounce rate is a factor with these sites. Also, I am not sure how it is for others but google is slow to load for me. I don't have instant access to any blogs on there especially my own.



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Corzhens

It seems that the evaluation of page ranking for Google is getting more complicated as time goes by. In the earlier days, all I could understand was the fresh content. That uploading regularly high quality content on the web page will give it a good fighting chance for a high ranking in the search list results of search engines. Maybe I will stick to the high quality content because that will save me time instead of doing deep analysis.



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jackking

Think of how your viewers are seeing your website and the search engines will praise you if you make everything user friendly. play five nights at freddy's



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