I've noticed that a lot of people have been starting there very own web hosting sites recently. But the problem is that the market is already saturated with so many sites that obviously competition is going to be extremely high. Because of this you usually have to lower prices drastically or offer special offers that could hurt your profits. The biggest issue is that there are hundreds of well known web hosts which the majority of people will go to. This means most of the time you can only attract a few small customers that may move after a while. So why are people starting their own web hosting business and is it worth it anymore?