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3 things you need to focus on to grow your business online
Businesses think that when it comes to online marketing, it will cost an arm and a leg to gain any head way, which simply isn't true with all of today's methods. Some people think that online marketing simply doesn't work because they tried it in the past and it yielded no returns what so ever, but that's probably because they were just doing it wrong.
When you're growing your online business you need to focus on the overall strategy and not a single thing. You can't just do social media marketing and think you'll rank for highly difficult keywords. You can just do SEO and think you'll rule Facebook because of it. That's just not how it works and if you think that, you should read this to see 3 things that you should focus on to grow your business online
When it comes to being successful with your online marketing it doesn't matter if you're a small mom and pop shop spending $1,000 a month or if you're a multi million dollar corporation spending hundreds of thousands each year on your overall campaign. With how the search engines are set up, as well as social media, it's easier now for a small business to compete on a larger scale.
1. Identify the right customers
Identifying the perfect customer for your products or services is the first thing you should focus on when starting up a marketing campaign. If you don't know who to target, you'll just be wasting a load of money trying to figure out what works. By targeting the right customers you can skip the guessing game of who will convert and who won't
When you know exactly who you're going to target, you have a good idea of what they will want to see coming across their monitors, because it's what you like as well Your ads can target people just like you and after you do some quick split testing on ads, you will know what works best because you can track all of your conversions
2. Attract the perfect customer
You need to do smart marketing when it comes to attracting the perfect customer. This means that if you're targeting people to sign up for life insurance, you might not want to be running snapchat ads since they will never see them lol. This is where Facebook would come into play since you can get specific with your age targeting. You can target people over 35 with a certain amount of income to increase your chances of getting them to sign up.
A few questions you should ask yourself:
- Which social media platforms would my ideal customers probably be on?
- What websites would my perfect customers usually be browsing?
- Would my ideal customer be more of a desktop user or mobile user?
- Will my perfect customer read emails I send out or would it be better to call them?
After you ask yourself these questions and get the answers, you will have a better understanding of where your customers will be and what device they will likely be on. An older person will likely be on a desktop and a younger person will usually be on a mobile device, so your device targeting should help you a bit when getting targeted.
3. Get your target market to engage with you.
Engaging your target market is what will turn your visitors into life long clients, hopefully. You can engage them in several different ways.
A good example of this is when you're running a Facebook ad campaign that is sending people to your business page. You will get likes, shares, comments and hopefully some click throughs to your website. This is where the conversions take place, once they get to your website. Ultimately you'll be getting people to pay you for your products or services.
A simple way to start the engagement is to collect a users email and then have auto responders sending out an email every few days or once a week. This way you will get your message in front of them a few times and they can decide if they want to sign up with you or unsubscribe.
Online marketing doesn't have to be difficult unless you make it that way. You can easily get targeted using facebook ads and you can collect emails for further engagements so that you can convert people who are on the fence in terms of making a decision whether they want to sign up with you or not.
Every business needs to be investing in online marketing whether it's a PPC campaign or an email capture campaign. You will be investing money but you will be growing your business for the better and eventually you will not worry much about the investment each month into your campaigns
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