Be careful when buying links - Google can choose to ignore them no matter the source
For a long time now we know for sure Google has ways of detecting fake link building, especially the paid link building when you will pay a blog or some online publication to write about you in an "ads" type article and link to your site with a dofollow link on a very keyword specific backlink.
While we knew this kind of deal can be easily detected if done on shady / low authority websites, apparently Google can choose to ignore ANY link coming from ANY source, including HIGH authority sources like Forbes or Bloomberg.
Here is Google response on the mention that certain sellers can offer backlinks to Forbes, Inc or Entrepreneur:
Of course, I seriously doubt how effective Google can be in determining if a link was bought or not. I still think if you manage to buy the "advertorial" behind closed doors and you have a good enough copywriter to write the article you can pull it off on any websites, transferring the link authority in the process.
The only SEOs that get caught doing this are the ones that don't want to spend enough for a good copywriter and are hiring dubious sellers with ridiculously low prices offering "miracles" on a stick, but the only thing they'll get are some worthless from some worthless sources that Google won't take into consideration and just raise your spam score.
What do you thin? Is Google smart enough to figure out that a well-written article was just "bought" and all the link it includes are worthless?