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Complete Website Launch SEO Checklist



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Complete Website Launch SEO Checklist

Launching a website needs to be a perfect calculated action, making the job of search engines as easy as possible, we want our new website to be fully indexed at its full potential, ensuring the best possible ranks, this is why I consider a website launched only when it is 100% ready for search engines.

If you expect programmers and designers to worry about how your new website is going to be indexed you are going to have a problem! I've seen plenty of website launches made by programmers and they all failed some elemental SEO checklist, like removing the noindex tag or implementing canonical on pages that needed this tag. They simply don't care or think about search engines. This is why you need an SEO or you need to go through an SEO checklist yourself, ensuring everything is like it should and your website will get the best possible start in terms of rankings.

Here is my SEO based checklist for website launching. I'm sure this will be helpful both to SEOs and website owners but also digital agencies that are looking for a complete website launching checklist.

1.Performance based SEO checklist:
Complete Website Launch SEO Checklist

  • All your images need to be optimized. Instead of resigning images with CSS and HTML you need to generate optimized images for each website element. All this can be done through a number of plugins or tools.
  • Optimize page size by reducing weight and the number of requests
  • The font you are using needs to be limited to a maximum of 3 fonts per page, don't load the complete set for every page.
  • GZIP and JS or CSS need to be minified
  • Use and implement HTTP2
2. On-Page SEO based checklist:Complete Website Launch SEO Checklist
  • Keywords orientated pages. I know exact matched keywords aren't important anymore, but if you want any organic traffic, you still need to implement popular keywords inside your pages in one form or the other. You need to show Google you have content on highly searched subjects and you can't do this without using the right keywords. Make sure you have them in: URL, title tag, meta description, and headings.
  • Google Analytics
  • Search console
  • Robots.txt file should include the sitemap's link and allow all search engine robots to crawl the website
  • Have a screaming frog general crawl to check for errors
  • Implement canonicals on pages that need it
  • Implement rich snippets and structured data
  • Twitter card and Open Graph implementations, side site-wide
  • AMP at least for the article pages if not the whole website
  • HTTPs site-wide implementation
  • Check 301 redirects from non-www to www or vice-versa as well as HTTP to HTTPS redirects
  • Check trailing slash redirects
  • All images must have alt tag implemented
3. Content and functionality ChecklistComplete Website Launch SEO Checklist
  • Checked site-wide spelling as well as readability
  • You need to have clear and proper contact details displayed
  • Implement proper and custom favicon
  • Custom 404 page
  • Responsive design
  • Mobile optimizations

So there you have it. My main three points with all the task needed before you launch a new website.
After the site is live an SEO needs to do an audit at least once a week for 1 month. To check up the Search Console for possible structure data errors, 404 errors, HTML improvements and so on. The SEO also needs to check on your analytics data to make sure everything is fine, as well as the organic traffic and the current status of index pages.
Don't ignore the SEO audits after launching websites, I assure you that most websites will need certian improvemnts or will have certian problems needed to be fixed no matter how well everything was prepared pre-launch.

If you have additional task you think should be implemented before launching a new website, share them with us in the comments below!

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anwebservices

Hey Cristian, great post, and just on time for me since i am preparing new affiliate and SEO / SMM services comparison website, so this list will be handy to remind my self what should be done before official launch. There is really so many things to do even before taking care of SEO, like setting up WodPress themes, plugins and different functions, specially like me, when i do some complicated projects with premium themes...

However i would like to ask one thing, which i am not sure of. Which pages really need canonicals??



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Cristian

Filters, in general, need canonical. If you have certain filters on a product that change the URL but the product description and title stay the same, you need to implement canonical on the main product so Google can know all the other links in the filters are variations of the same product.

Also, all the other auto-generated pages created from a single source will need to have canonical back to the source page.



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anwebservices

So this comes like safety against banning from Google if it's duplicated post, or what else??



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Cristian

Google won't ban you for not implementing canonical tags. But your ranks will suffer a great deal! Google will take notice of you duplicate pages and wonder why would you need to have 10 variations all with the same content and why haven't you implemented a canonical tag, saving crawling budget in the process as well as space in Google's index.



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Corzhens

You are right that the list is important when you are launching a new site especially for website designers and even SEO workers. I am also intrigued by that term canonical because it sounds like it is related to religion. Unfortunately I have read the replies of the OP below and I still couldn’t make heads or tails of what a canonical is. Maybe I have to consult the technical dictionary for this.



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Tronia

That's a really good checklist. I've gone through all of the things you've listed and I couldn't find anything missing. You summarized all of the basic things that a website needs at its launch.

It might seem like many things to do, and there are, but it is crucial to setting up a good website. As an SEO or a website owner you have to do these things, it is your job. Especially if you want to have a successful launch.

Thank you again, I will save this checklist for the next time I will be launching a website.



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vinaya

I have half a dozen websites running, had I read this blog post before I launched my websites, it would have been a different scene. I hurriedly launched my websites on various niche. I though once the website is launched I will optimize for search engines, however, owing to my hectic schedule I have not been able to work on my sites. Due to this reason, my websites are performing badly.



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Robbie626

Thanks for the excellent list! I will definitely keep this checklist before I publish and promote my forum. Hopefully, your short article helps me. Complete Website Launch SEO Checklist



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Corzhens

Content and functionality checklist takes time and effort. First is the content. Good contents makes for a high ranking in SEO so the contents should be original since duplicate contents can harm your SEO capability. And it’s not easy to write good contents that are relevant and with substance that’s why some website owners resort to outsourcing that part to professional writers. And I’d say that is the right step instead of writing the contents by yourself. At least you will be freed of that chore and can attend to more important matters.



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nrnlss

This is a great content, I love the list you have made. It is useful and I would love to use this for my website launch, someday.



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