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Email marketing has a better ROI than social media marketing. So why isn't everyone doing it?



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Email marketing has a better ROI than social media marketing. So why isn't everyone doing it?

Email marketing has a great ROI, but not everyone uses it.  A lot of people, businesses included, are going towards social media marketing because it's easier to do and there is less of a chance of getting your email burned lol.  The biggest thing when it comes to email marketing is building your lists, which takes an extreme amount of time before you have anything great.  Another downside of email marketing is that you're at the mercy of your recipients.  If only a few of them start spamming your emails then you will start hitting the spam box on your initial send outs and not the inbox.  Not getting your emails in-boxed is like doing a ton of work and not getting credit for it when you're finished.  

I've done email marketing in the past and it's always hit or miss for me.  I get impatient when it comes to building lists and when I send out an email I want everyone to open them and come buy what I have for sale.  Email marketing doesn't happen this way, not even close, if it did we would all be millionaires Email marketing has a better ROI than social media marketing.  So why isn  I've had some emails get blacklisted and not get even a single email in-boxed while other times I've gotten thousands of emails opened from my lists and made pretty good money, but it varies for every niche.


Why don't the majority of businesses use email marketing?
Well when it comes to email marketing, not many people have huge lists and that means it's more beneficial if they just focus on social media marketing.  With email marketing you can't just buy a 100,000 list and think you're going to be able to upload it and send to every person in that list without any repercussions.  You'll likely get banned before the entire list gets out.  You'll actually get banned pretty quick and you'd be lucky to get 2,000 of those emails out.


Why do people and businesses prefer social media marketing?
This is actually pretty simple.  The reason is because social media marketing won't get you banned unless you're automating the hell out of it and breaking the rules when you follow/unfollow profiles lol.  The ROI on social media marketing is still pretty crazy, but email marketing is better.  People aren't putting their profiles at risk if they blatantly market to people on social media platforms and for that one reason, they prefer to go after social media.  New marketers and veterans will usually go for social media marketing because there is much less in terms of setup costs.  You literally just have to set up your profiles and begin posting lol Email marketing has a better ROI than social media marketing.  So why isn




In Conclusion:
If you're great at email marketing, more power to you, but not everyone is as technical as you.  It's easier for the majority of people to get into social media marketing because everyone has access to it Email marketing has a better ROI than social media marketing.  So why isn  It's more than posting an image or link on facebook, you'll have to get detailed and read a bit to figure out what works best.  Add tags, links, images, videos, etc. in order to increase your engagement and make that money Email marketing has a better ROI than social media marketing.  So why isn  



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Razzy

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centurion
Hello Razzy
Have a wonderful day.

Thank you very much for the nice topics. E mail marketing in this world is rare. There have some policies. If you have a list of 10,000,00 e mail addresses and you send a mass e mail on this list- maximum people will try mark you spam. This spam marking will make your website penalized on google + many other search engines. If you send any service news than you can get banned also for getting spam reporting. E mail owners mentality is not same on every time.

One type of e mail marketing is safe. Like you have a website and there is a pop up box for collecting e mail addresses. Than it is safe. You can do E mail marketing by your own collection based and only same interest based.

Thanks
Centurion



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Makefort
You have pretty much answered why in one of your statements as well. It takes time to build the list of everything, write a proper e-mail and get peoples e-mails as well. Social media marketing will always be above e-mail marketing IMO. With so many spam mails nowadays people won't even try to open many others unless they know who is the sender. And with so many social media / networking sites, it is way easier to just open account on every single one you can and start attracting people.



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vinaya
What makes you conclude that email marketing has better roi than social media marketing? I don't think email marketing is better. First of all it is really hard to build a list. You can buy a list, however, how do you know that this list includes genuine customers. I once bought a list of 1000 subscribers. However, only less than 10 percent opened the mail and only 5 percent of those ho opened the mail checked the link.



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Makefort
That is true indeed, and that is why you should always do a good research on the seller as well. Lots of people claim that they can make your site / forum shine, promote your music on soundcloud, but sadly, lots of them deal with bots. Even worse, I have seen some customers that have good ratings and their services are not what they seem to be



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vinaya
You can easily get cheated. I once bought a traffic service from a seller on Fiverr. She claimed to send genuine traffic to my site. I did see traffic, but 99 percent traffic was from bot. Since I was not satisfied with the service, I disputed and received refund.
I also bought promotion service for my Amazon book. I did get traffic, however, traffic did not convert to sales.



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Makefort
Yeah, sadly we can not know what to expect from lots of those sellers. A good thing would be to at least show a portion of social networking certain seller has, that would at least give you an idea how many of their followers might be real



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clara1993
the good thing About these bad people hidding Behind screens to sell worthless products is That We can now do research and see reviews Although most of sellers now fake reviews but Ugot have to buy fro reputed sites at least ;-)
As for Email marketibg Oh I tried gambling I used to bet online and Oh My God you subscribe to one site and you get messages from 10 sites!! it's annoying :-)



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Makefort
Sometimes even researches can't really clarify what is right and what is wrong. And when it comes to fake reviews, at times it can be hard to determine those as well, especially if somebody is smart and knows how to fake it properly. In certain cases you should trust your gut more than google and reviews Email marketing has a better ROI than social media marketing.  So why isn



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overcast
Email marketing requires better content writer and copywriter. Otherwise it may not be much of a use in such case. I guess it all comes down to how people choose to use this type of service. I personally think business need to have a good content that can convert. Otherwise it won't be easier to even do this type of conversion.



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Corzhens
In the olden times before the social media, it was email as the main communication in the internet so it was expected to be used by everyone in their dealings. In fact, until now the scammers are still using the email for their evil schemes. It’s sad to say that the heyday of email has ended and now social media is the king of communications because you can have your own network of people with your social media account. And with business, networking is the best way to get clients and exposure.



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