Sometimes small business owners have some bad habits on social media that they need to work on. Some people even think that social media for their businesses is over rated, which is ridiculous lol. If this is you then you need to rethink your plan of action and get into social media already, but be careful because posting on your personal account is different than a business account.
You'll need to embrace social media when it comes to your business. You need to enjoy, or pay someone to enjoy, posting to your social media platforms to engage with your customers since that's where they are most of the time.
In this discussion I'm going to go over some bad habits that you either need to break or avoid entirely when posting to social media platforms. If you're doing any of the things I listed in this discussion then you're probably not getting a great ROI for anything Social Media related and that would explain why you might be one of the people saying you don't need it
5 Bad Habits To Break Or Avoid
Discussing anything related to Politics or Religion Some business owners want to post their own personal opinions about politics and religion on their businesses social media pages, but you should avoid doing this. Sure you may be one religion and someone else is another, but that shouldn't be injected into your social media posts. You're targeting a lot of people and if you start offending them, they won't stick around to see what else you post.
Too Much Information When you're posting to your social media pages, you need to remember that your competition can be watching you. You won't want to come out and say "We'll be discounting this item by 25% starting a week from today!" because then your competitors can be ready for that and do the sale the next day which would siphon a lot of your sales if they did it right. Be descriptive but vague by saying something along the lines of "Be ready to receive an email from use with a discount code for certain items on our website. Sign Up HERE" and then link it to your newsletter page to not only make your competition now know what you're doing but to also increase your list size
Social Media Doesn't Matter! Some people think that social media is just a bunch of pointless posts on facebook and twitter that do nothing but waste time and take up space online. Well that's not true at all because if you run a good social media marketing campaign you will notice that a lot of sales can be generated through social media platforms because that's where the people are If you ignore the fact that social media is a great sales and lead generation source, then you're already losing to your competitors lol.
Thinking as yourself and not your customers Have you ever hear the saying "Treat others how you want to be treated"? Well that's how you should view your customers. If you're on a website and it's hard to contact someone or you actually do contact someone and get a super plain response, you're not going to be too interested. If you have active social media profiles, you're going to have people treating them like your contact us page, it's inevitable. If you get a question from someone on facebook and your response is "You can contact us at (phone number) or email us at (your email)" then you're going to have a bad time. People are on social media platforms and if they ask a question there, they want the answer there as well.
Don't ignore reviews
You need to treat all the reviews as little golden nuggets that do all the selling for you. Studies have shown that when someone sees a good or bad review on a social media page they are likely to treat that the same as if a family member or close friend was saying it. Reviews can make or break a business, so monitor the reviews and try to come to a good outcome whenever a bad review does get posted. Contact the person who posted it and try to make them happy. Of course you can't make everyone happy, but at least you can try
You'll need to get on social media if you want to be competitive. If you're doing any of the 5 social media cardinal sins, you need to stop right away. Be professional, don't share too much info, help out your followers/readers and they will in turn love you even more